I Love Linen Email Marketing Case Study

A Look Inside I Love Linen’s Email Marketing

Being one of the country’s largest online retailers of linen and homeware, I Love Linen is known around Australia for their excellent product quality and commitment to design.  

What started off as a mission to achieve the perfect night’s sleep after experiencing lush linen bedding during a trip to France, now encompasses all things home. Having been featured in The Design Files, their high-quality design hasn’t gone unnoticed. 

And their design philosophy doesn’t just stop at homewares, but is evident in their emails too. 

How I Love Linen came to use SmartrMail

When I Love Linen launched, they originally relied on Mailchimp for their email marketing needs. However running on the Neto ecommerce platform, Mailchimp didn’t offer a native integration. This meant that setting up automated email flows such as abandoned cart recovery, welcome emails or any automation based on customer behaviour wasn’t possible. It also meant that managing subscribers between Neto and Mailchimp was a nightmare.

The opportunity to be able to chat with someone from support live was also important, but being in Australia often means that live chat isn’t a possibility from apps that cater primarily to the American and European markets. Being based in Australia however, SmartrMail allows for real time support instead of potentially having to wait until the next business day for a response.

It’s no wonder then that as soon as SmartrMail’s integration with Neto went live in late 2017, I Love Linen was one of the first Neto merchants to make the move. 

First impressions with SmartrMail

Finally being able to utilise customer data in their Neto account including user groups, classifications and more was like a breath of fresh air for I Love Linen. 

They were able to start immediately taking advantage of the massively expanded capabilities. 

For instance, they set up an abandoned cart recovery email that automatically sends reminders to shoppers who place items in their carts but don’t complete checkout.

They also set up a welcome series that automatically welcomes people as soon as they sign up to their email list.

And of course, there was no more need to manually sync customer lists to add new subscribers to email lists. 

“SmartrMail’s integration with Neto makes targeting customers based on their purchase history very easy.”

SmartrMail’s customer support

Over the years, I Love Linen has taken advantage of some of SmartrMail’s more advanced features, including the ability to upload your own HTML header and footer code into your email template. 

The I Love Linen team also knows that if they ever need help with any of these features, they can rely on SmartrMail to provide any support needed. 

For instance, when uploading their own HTML footer code, I Love Linen noticed that there were a couple of mobile responsiveness issues. Knowing that most emails are opened on phones, they reached out to SmartrMail to see if they could have a look at what was causing the issues. 

We were then quickly able to identify what was causing the mobile responsiveness issues in their footer code and make the necessary changes. Leaving I Love Linen with a great looking email template that’s fully optimised for any screen size. 

“The SmartrMail customer service is unlike anything I have experienced before from an ESP. I have never waited more than a few hours for a question to be answered, and never longer than 1 business day for an issue to be addressed/fixed.”

Again, having SmartrMail’s support team right here in Australia means that they’re able to chat live and have issues resolved in a fraction of the time.

Support isn’t limited to just technical help

I Love Linen’s first experience with SmartrMail’s support team may have been for a technical issue, but they soon realised that we provide a lot more than just technical support. We also help merchants develop and refine their email marketing strategy. 

For I Love Linen, this involved helping them set up their winback campaign, upsell and cross-sell flows and abandoned cart recovery. 

“With the assistance of the team from SmartrMail, we’ve been able to create a range of automated campaigns to target customers and upsell other products. The customer service team is great and reply to help requests very promptly.”

Just like we did for I Love Linen, informal strategy help is available for all users. As our success depends on your success with email marketing, we’re more than happy to offer this free of charge over our live chat or a 1-to-1 demo call.

For stores requiring additional help in actually setting up automations, we also offer a range of services where we do the work for you. 

I Love Linen’s results 

After several years of being with SmartrMail and over ten million emails sent, I Love Linen has achieved some impressive results. 

Over a quarter of sales (28%) are attributable to their email campaigns with each email bringing in an average of $0.35. 

Unsurprisingly, these stats become even more impressive when you look at some of I Love Linen’s automations. 

Their abandoned carts, for instance, achieve an incredible open rate of 33% and a click-through rate of 20%. On average, these generate $14 in extra sales for every email sent. Their welcome email series, achieves an even more astounding open rate of 43%. 

While email engagement is great, at the end of the day for I Love Linen, it’s about building and maintaining relationships with their customers.

“We are able to stay in contact with customers through email and have created some beautiful campaigns which SmartrMail has helped us send. The customer service is always helpful and if you have any hiccups or challenges, they will help you through to find a solution.”

Advice for other merchants 

Whether you’re looking to get started with email marketing or have been emailing for years and are looking to improve your strategy, I Love Linen has this advice for other merchants:

“If I can leave one piece of advice, it’s to focus on targeted campaigns as opposed to batch and blast campaigns. When you have access to customer data, and can easily create automated flows based on this data, it will be much more beneficial than just blasting the same message to all of your subscribers.”

Replicating I Love Linen’s success with your own email marketing

As they stated themselves, I Love Linen’s success with email marketing is in no small part due to their targeted automated flows. Email blasts just don’t cut it anymore.

Fortunately, SmartrMail makes it easy to utilise your Neto customer data to send the right emails to the right customers with our deep integration. 

And it’s not just Neto either, SmartrMail integrates natively with other leading ecommerce platforms including Shopify and WooCommerce,

Regardless of which platform you use, you can sign up for our 15-day free trial and start taking advantage of email marketing just like I Love Linen did.

Signing up to a trial will also let you jump on a free one-on-one call with our customer support team so that we can walk you through how to take full advantage of email marketing for your store.

0 thoughts on “A Look Inside I Love Linen’s Email Marketing”
  1. Prestamo Express - Reply

    Your comment is awaiting moderation.

    Quiero Hacer Un Prestamo Personal Comparador De Prestamos Personales Online Creditos Baratos Presto Dinero Urgente
    Creditos Rapidos Por Telefono Financieras Prestamos De Dinero Cual Es El Interes De Un Prestamo Personal Necesito Un Prestamo Rapido
    Buscador Prestamos Comparador Prestamos Credito Directo Prestamos Rapidos Online
    El Mejor Credito Personal Todos Los Creditos Rapidos Prestamo De Dinero Urgente Credito Urgente Online Prestamos 24 Hrs

  2. Donde Puedo Pedir Un Credito - Reply

    Your comment is awaiting moderation.

    Credito Personal Interes Mas Bajo Mini Prestamos Al Instante Necesito Dinero Rapido
    Consulta De Credito Solicitud De Credito Credit Opiniones Prestamos Por Linea
    Prestamos Urgentes En 24 Horas Donde Hacen Prestamos De Dinero Rapido Nuevos Prestamos Personales
    Creditos En Linea Rapidos Donde Prestan Dinero Creditos En Linea

  3. Como Calcular Un Credito Personal - Reply

    Your comment is awaiting moderation.

    Mini Prestamos Online Inmediatos Prestamos Entre Particulares Online Solicitud De Credito Como Pedir Un Prestamo Prestamos A Pagar Por Semana
    Credito Internet Conseguir Prestamo Oficina De Prestamos Personales
    Para Pedir Un Prestamo Prestamos En Linea Por Internet Personas Que Prestan Dinero Prestamos De Dinero Inmediato Prestar Dinero Online
    Busco Prestamista Dinero Quien Me Puede Prestar Dinero Facil Y Rapido Dinero Rapido

  4. Credito Nomina - Reply

    Your comment is awaiting moderation.

    Como Calcular El Interes De Un Prestamo Personal Prestamos Personales Con Nomina Como Obtener Un Prestamo Personal Creditos De Dinero
    Prestamos Personales Rapidos Por Internet Prestamos Personales Buscar Creditos Rapidos
    Prestamos Grandes Rapidos Donde Puedo Adquirir Un Prestamo Personal Financieras Para Prestamos Personales Prestamos Rapidos Para Pagar A Plazos
    Solicito Prestamo De Dinero Paginas De Prestamos Personales Mas Prestamos

  5. Prestamista - Reply

    Your comment is awaiting moderation.

    Paginas Para Pedir Prestamos Prestamos Personales Baratos Online Donde Puedo Conseguir Un Prestamo De Dinero Rapido Informe De Credito
    Prestamos De Dinero Rapido Por Internet Donde Consigo Un Prestamo Rapido Y Facil Consulta De Credito Prestamos Nuevos Online
    Credito Consumo Tipos De Prestamos Personales Donde Te Prestan Dinero Mas Rapido
    Empresas De Credito Prestamos Con Credito Empresas Prestamistas De Dinero

  6. Prestar Dinero Por Internet - Reply

    Your comment is awaiting moderation.

    Te Presto Dinero Para Lo Que Quieras Creditos Urgentes Presto Dinero Urgente Prestamos Solo Dni Rapidos
    Credito Express Online Prestamos A Devolver A Plazos Prestamo De Dinero Urgente Tasas Creditos Personales
    Mini Prestamos Urgentes Online Como Conseguir Un Prestamo De Dinero Creditos Credit
    Mejor Interes Prestamo Personal Consultar Prestamos Personales Simulador Prestamos Personales Online

  7. Credito De 300 - Reply

    Your comment is awaiting moderation.

    Prestamo Urgente Movil Solicitar Dinero Urgente Tasa Para Prestamos Personales Microcredito
    Prestamos Al Consumo Solicito Un Prestamo Urgente Dineo Devolver Prestamo Lugares Donde Hacen Prestamos Personales Agencias De Prestamos Personales
    Prestamos Online Para Pagar A Plazos Prestamos De 300 Credito Al Consumo Solicitud De Credito Todos Los Creditos Rapidos
    Prestamos En Cuotas Online Credito Casa Prestamistas En Linea

  8. Prestamos De Internet - Reply

    Your comment is awaiting moderation.

    Bancos Para Prestamos Personales Dinero En Linea Rapido Te Presto Dinero Prestamos Web Calculadora De Prestamos
    Solicitud De Prestamos Online Buscar Prestamos Personales Urgentes Credito Rapid Prestamos Personales Rapidos
    Solicitar Credito Personal Credito Dinero Rapido Micro Prestamos Rapidos Pagar A Credito Que Significa
    Credito Directo Prestamos Urgentes En 24 Horas Prestamos Avance

  9. Pedir Dinero Prestado - Reply

    Your comment is awaiting moderation.

    Prestamistas Privados Solicitud De Prestamos Online Companias De Prestamos De Dinero
    Solicitar Prestamo Rapido Simulador Prestamos Personales Online A Credito Prestamista
    Prestamos Seguros En Linea Como Dinero Rapido Casas Prestamistas De Dinero Creditos Personales Urgentes Credito Al Consumo
    Dinero Rapido Online Como Solicitar Un Credito Prestamos Rapidos Online Paginas De Minicreditos

  10. Tramite De Prestamos Personales - Reply

    Your comment is awaiting moderation.

    Prestamos 24 Horas Creditos Personales Rapidos Como Conseguir Un Prestamo Rapido Como Saber Tu Credito Personal Solicitar Dinero Urgente
    Como Aplicar Para Un Prestamo Personal El Dinero Rapido Financieras Prestamos Personales
    Cual Es El Interes De Un Prestamo Personal Credito De Prestamos Individuales Credito 24 Horas Telefono Como Calcular El Interes De Un Prestamo Personal
    Companias Que Prestan Dinero Prestame Dinero Por Favor Calculadora Para Prestamos Personales Mini Prestamos Inmediatos Calcula Tu Prestamo Personal

  11. Tasa De Interes Prestamos Personales - Reply

    Your comment is awaiting moderation.

    Donde Puedo Conseguir Un Prestamo Facil Y Rapido Prestamos Express Online Prestamista De Dinero Urgente
    Solicito Un Prestamo Urgente Prestamo Personal 2000 Euros Dinero Privado
    Prestamos Personales Online Financiamiento A Corto Plazo Mini Prestamos Online Nuevos Prestamos Rapidos Y Faciles En Linea Solicitar Credito Rapido Online
    Como Tener Un Prestamo Rapido Donde Me Pueden Prestar Dinero Facil Y Rapido Prestamos Personales Por Internet 24 Horas

Leave a Comment

Get started
for free now!
Install SmartrMail on: