Why personalised product emails beat segmented emails
You may have heard ‘segmentation’ and ‘personalisation’ often used separately or interchangeably. Now, hold that thought. Because they are not the same thing. One...
Why personalized email marketing beats bulk email newsletters
Let’s be real. Bulk newsletters for ecommerce should not even exist anymore. Chances are you’re spending time composing a newsletter only to get underwhelming...
Introduction to Email Marketing for E-Commerce
If you are just starting out with email marketing and would like to learn some tips and tricks of the trade, this post is...
How to boost your email list with a pop up
Did you know that email marketing delivers the highest ROI compared to any other digital marketing channel? Every visitor to your site is a...
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