How to Write Customer-Focused Emails That Convert
What you write for your email marketing can have a huge impact on its effectiveness. Learn how to write customer focused emails that convert...
What Is a Hard Bounce and How To Avoid Them
A bounce is when an email fails to deliver due to an issue with the recipient’s mail server. Learn more about hard and soft...
What Is Double Opt-In in Email Marketing & Should I Use It?
Double opt-in is the process of requiring people take two steps to sign up to your email list. Learn whether to require double opt-in...
The Basics of Email Marketing in 5 Minutes
Ecommerce isn’t easy. As any small-business owner will tell you (medium and large ones too), there’s a lot of blood sweat and tears that...
The Beginner’s Guide to A/B Testing Subject Lines
A/B testing is an easy and simple way to improve open rates in your email campaigns. As a quick refresh, A/B testing is a...
10 E-Commerce Email Marketing Mistakes You Should Be Avoiding in 2019
Last year we shared a lot of best practice tips on this blog about how you can get the most out of your email...
The Complete Guide to Email Marketing for E-Commerce Beauty Brands
Email marketing is the most effective e-commerce marketing method there is. The DMA National Client Email Report found that $1 spent on email marketing...
5 Automated Emails Every E-Commerce Marketer Should Be Sending
Running an e-commerce store can be hard. You have to worry about everything from inventory and stock, to managing your site, hiring employees, marketing,...
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