What Is a Hard Bounce and How To Avoid Them
A bounce is when an email fails to deliver due to an issue with the recipient’s mail server. Learn more about hard and soft...
What Is Double Opt-In in Email Marketing & Should I Use It?
Double opt-in is the process of requiring people take two steps to sign up to your email list. Learn whether to require double opt-in...
The Basics of Email Marketing in 5 Minutes
Ecommerce isn’t easy. As any small-business owner will tell you (medium and large ones too), there’s a lot of blood sweat and tears that...
The Beginner’s Guide to A/B Testing Subject Lines
A/B testing is an easy and simple way to improve open rates in your email campaigns. As a quick refresh, A/B testing is a...
10 E-Commerce Email Marketing Mistakes You Should Be Avoiding in 2019
Last year we shared a lot of best practice tips on this blog about how you can get the most out of your email...
The Complete Guide to Email Marketing for E-Commerce Beauty Brands
Email marketing is the most effective e-commerce marketing method there is. The DMA National Client Email Report found that $1 spent on email marketing...
5 Automated Emails Every E-Commerce Marketer Should Be Sending
Running an e-commerce store can be hard. You have to worry about everything from inventory and stock, to managing your site, employees, marketing, and...
Should My Store Send Daily Emails?
Email marketing is great – there’s no doubt about it. It’s easier to use, more cost effective, more personal and converts better than other...
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