{"id":1979,"date":"2016-09-29T02:46:00","date_gmt":"2016-09-29T02:46:00","guid":{"rendered":"https:\/\/stagingfront.smartrmail.com\/blog\/?p=1979"},"modified":"2023-03-23T13:32:56","modified_gmt":"2023-03-23T02:32:56","slug":"quick-email-marketing-spam-filter-guide","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/quick-email-marketing-spam-filter-guide\/","title":{"rendered":"A Quick eCommerce Marketing Guide to Avoid Spam Filters"},"content":{"rendered":"\n<p>Even the best legitimate email marketers can find their emails running into spam filters. According to ReturnPath, American businesses saw nearly one in four permission-based emails land in the spam folder or go missing in 2015. While there is no quick fix to achieving 100% email deliverability, there are some quick checks you can do to make sure you\u2019re consistently putting your best email forward\u2026<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1avoidmakingasalespitch\">1. Avoid Making a Sales Pitch<\/h2>\n\n\n\n<p>It\u2019s easy to add in buzzwords such as discount, save, shop, and sale when you\u2019re setting up an ecommerce email. Unfortunately spammers use these exact same words. If your email looks, smells, and feels like spam, its not going to make it through a filter. Mix in content through your email that isn\u2019t selling products. Take an example from Urban Outfitters who include a intro to their latest blog post:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"978\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-06-30-at-5-05-53-PM.png\" alt=\"Urban Outfitters Email Example\" class=\"wp-image-3474\"\/><\/figure>\n\n\n\n<p><br><em>Source: Urban Outfitters<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2balanceimageswithtext\">2. Balance Images with Text<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/amazonexample-1.jpg\" alt=\"Amazon Email Example 1\" class=\"wp-image-3461\"\/><\/figure>\n\n\n\n<p>Many spam filters will pick up emails that are images only. On top of that, many subscribers will not be shown to users without their permission. It is best to incorporate text and buttons alongside your images to increase readability and make it through spam filters. This is best illustrated by the #1 ecommerce retailer in the world:<br><br><em>Source: Amazon.ca<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=migration-offer\"><img decoding=\"async\" width=\"1892\" height=\"746\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10156-1.png\" alt=\"Free migration offer\" class=\"wp-image-7485\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3haveaclearunsubscribelink\">3. Have a Clear Unsubscribe Link<\/h2>\n\n\n\n<p>Forgetting or having an unclear unsubscribe link can result in subscribers flagging your email as spam. Which hurts your IP address\u2019 reputation. When you send through an ESP your email is delivered through their servers, so if one person sends spam, it could mark every user\u2019s deliverability. Don\u2019t do it! Just don\u2019t do it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4checkforspellingmistakes\">4. Check for Spelling Mistakes<\/h2>\n\n\n\n<p>Sorry to sound like your year 3 teacher, but check your work! Spam emails are constantly riddled with spelling mistakes. If the infamous Nigerian prince had less typos his email deliverability rates would skyrocket!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"493\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/nigeriaspamcommic.jpg\" alt=\"Nigerian prince jokes\" class=\"wp-image-3473\"\/><\/figure>\n\n\n\n<p><br><em>Source: seemikedraw.com.au<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5makesuretouseareputableemailserviceprovider\">5. Make Sure to Use a Reputable Email Service Provider<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2516\" height=\"1304\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-07-04-at-11-15-20-AM-copy.png\" alt=\"SmartrMail Dashboard\" class=\"wp-image-3475\"\/><\/figure>\n\n\n\n<p>ESPs that send only solicited emails and ban spammers from their platforms have greater credibility with mailbox providers such as Gmail, Hotmail, and Outlook. Your ESP should be registered with SenderBase, so they can properly investigate every complaint generated in response to their users\u2019 campaigns. SmartrMail\u2019s team regularly monitors users and any complaints that come in, so we can disable the sender\u2019s account and investigate immediately.<\/p>\n\n\n\n<p>SmartrMail is a marketing tool for ecommerce stores to send personalised shopping emails, to get more sales. Compose personalised one to one messages, based on each customer\u2019s browsing and shopping behaviour. The platform also helps you develop auto-product emails, quicker email newsletters, and smart triggered abandoned cart &amp; visit follow up emails. With personalised emails, you can expect to get 760% more sales with your store. You can start a 15-day free trial at&nbsp;<a href=\"https:\/\/www.smartrmail.com\/\">Smartrmail.com<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.smartrmail.com\/lp\/free-trial\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"343\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/02\/blogfooter-copy-1.png\" alt=\"Get more sales with personalised email marketing. Start your 15-day free trial on BigCommerce, Shopify, Neto, or WooCommerce\" class=\"wp-image-2263\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Even the best legitimate email marketers can find their emails running into spam filters. According to ReturnPath, American businesses saw nearly one in four permission-based emails land in the spam folder or go missing in 2015. While there is no quick fix to achieving 100% email deliverability, there are some quick checks you can do [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":3756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[73],"tags":[46],"class_list":["post-1979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-email-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Quick E-Commmerce Email Marketing Guide to Avoid Spam Filters | SmartrMail<\/title>\n<meta name=\"description\" content=\"Even legitimate email marketers can find their emails running into spam filters. 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