{"id":1989,"date":"2016-08-31T02:41:20","date_gmt":"2016-08-31T02:41:20","guid":{"rendered":"https:\/\/stagingfront.smartrmail.com\/blog\/?p=1989"},"modified":"2026-01-05T03:10:37","modified_gmt":"2026-01-04T16:10:37","slug":"email-increases-aov","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/email-increases-aov\/","title":{"rendered":"3 Ways to Use Email to Increase Ecommerce Average Order Value"},"content":{"rendered":"\n<p>As the cost of acquiring new customers continues to rise, increasing average order value becomes key to ecommerce growth.<\/p>\n\n\n\n<p>By focusing on optimizing the orders of your current customers, rather than acquiring potential customers, you can increase your ecommerce store&nbsp;<a href=\"https:\/\/www.bigcommerce.com\/blog\/personalized-product-recommendations\/\">revenue by 300%, conversions by 150% and AOV (average order value) by 50%<\/a>.<\/p>\n\n\n\n<p>In order to increase Average Order value , it has long been a best practice to display product recommendations on your ecommerce site. But as&nbsp;<a href=\"http:\/\/www.emarketer.com\/Article\/How-Much-Revenue-Email-Drive\/1013001\">email continues to be the #1 digital marketing channel in terms of ROI<\/a>, marketers must strive to bring their onsite personalization experience to their customer\u2019s inbox.<\/p>\n\n\n\n<p>Here are 3 ways to use email to increase AOV:<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1sendpersonalizedproductemails\">1. Send Personalized Product Emails<\/h2>\n\n\n\n<p>Bulk email newsletters simply don\u2019t work for ecommerce stores. Throwing the same handful of products at every customer is a shot in the dark, and you\u2019ll be extremely lucky if more than one product catches your customer\u2019s eye.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"458\" height=\"450\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2017\/04\/autoemailexampleyogarebel.png\" alt=\"SmartrMail Beautiful Product Email Newsletters\" class=\"wp-image-3280\"\/><\/figure>\n\n\n\n<p>Sending relevant product recommendations based on past purchases, browsing behaviour, and email clicks ensures that every product you send to your customer has a chance of being purchased, ultimatley increasing AOV. It\u2019s been proven that&nbsp;<a href=\"https:\/\/www.smartrmail.com\/blog\/why-personalised-email-marketing-beats-bulk-email-newsletters\/\">personalized emails drive 6x higher conversion rates<\/a>, and increase revenue by 760 percent!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.smartrmail.com\/getstarted\">Get started with personalized product emails.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2upsellabandonedcartemails\">2. Upsell Abandoned Cart Emails<\/h2>\n\n\n\n<p>No email is as personalized as an abandoned cart email. By leaving an item in their cart, your customer has shown their hand, showing you exactly what they\u2019re interested in. Email a reminder of what they left in their cart, along with a selection of personalized and related product recommendations.&nbsp;<a href=\"https:\/\/www.smartrmail.com\/blog\/abandoned-cart-emails\/\">35 percent of abandoned cart email recipients convert on your site<\/a>, so don\u2019t miss this chance to upsell.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"483\" height=\"329\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-08-29-at-12-31-39-PM.png\" alt=\"SmartrMail Abandoned Cart Emails\" class=\"wp-image-3511\"\/><\/figure>\n\n\n\n<p>Once you\u2019re on to a good thing don\u2019t stop with just one message. Continue to send emails with the item, special discounts, and related products that your customer could also include in the order. Look at the series of emails Amazon sent me when I added a camera lens to my cart:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"669\" height=\"229\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-08-29-at-12-12-10-PM.png\" alt=\"Amazon Email Series\" class=\"wp-image-3510\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=migration-offer\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"746\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10156-1.png\" alt=\"Free migration offer\" class=\"wp-image-7485\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3volumediscountemailcampaigns\">3. Volume Discount Email Campaigns<\/h2>\n\n\n\n<p>Sales campaigns are best done on email as it is the only channel where you can directly reach individuals. If you\u2019re running a sales on campaign on social media you have to compete with news, click bait articles, personal posts, and other brands. By using email, your sales message is&nbsp;<a href=\"https:\/\/searchenginewatch.com\/sew\/study\/2270974\/email-beats-search-social-as-largest-driver-of-conversions-for-ecommerce-study\">5x more likely to be seen<\/a>&nbsp;than on a Facebook post.<\/p>\n\n\n\n<p>However, sending a generic 20 percent off email won\u2019t increase your AOV. Offer volume discount or set a minimum purchase price for free shipping. When a free shipping threshold is offered,\u00a0<a href=\"http:\/\/knowledge.wharton.upenn.edu\/article\/how-the-offer-of-free-shipping-affects-on-line-shopping\/\">customers spend 30 percent more on average<\/a>. Instead of just telling customers they need $50 for free shipping, use a <strong>progress bar<\/strong> to visualize how close they are. Tools like SalesPop use <a href=\"https:\/\/www.salespop.com\/gamification\">premium gamification mechanics<\/a> to trigger the &#8216;endowment effect,&#8217; making customers 40% more likely to complete the purchase to &#8216;unlock&#8217; their reward.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"930\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/tradesy-volume-discount.png\" alt=\"Volume Discout Email\" class=\"wp-image-3515\"\/><\/figure>\n\n\n\n<p>Don\u2019t forget to send more than one email. Counting down your sales through email creates a sense of urgency for your customers. Furthermore, it\u2019s likely your customers won\u2019t open every email, so increasing the number you send increases the chance your message is seen.&nbsp;<a href=\"https:\/\/www.smartrmail.com\/blog\/open-rates-decoded\/\">Here are 5 ways to increase email open rates<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"210\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-08-29-at-1-34-05-PM.png\" alt=\"Email Countdown\" class=\"wp-image-3509\"\/><\/figure>\n\n\n\n<p><strong>Closing Note:<\/strong><\/p>\n\n\n\n<p>Email is the only direct digital marketing channel and it should be treated that way. Campaigns need to be personalized to be relevant to each individual customer. Emails that customers actually want to see dramatically increase open rates, click throughs, and most importantly boost sales.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.smartrmail.com\/lp\/free-trial\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"343\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/02\/blogfooter-copy-1.png\" alt=\"Get more sales with personalised email marketing. Start your 15-day free trial on BigCommerce, Shopify, Neto, or WooCommerce\" class=\"wp-image-2263\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As the cost of acquiring new customers continues to rise, increasing average order value becomes key to ecommerce growth. By focusing on optimizing the orders of your current customers, rather than acquiring potential customers, you can increase your ecommerce store&nbsp;revenue by 300%, conversions by 150% and AOV (average order value) by 50%. In order to [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":3491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[74],"tags":[88],"class_list":["post-1989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-tips","tag-basics-of-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Ways to Use Email To Increase Average Order Value | SmartrMail<\/title>\n<meta name=\"description\" content=\"The cost of acquiring new customers continues to rise, making increasing Average Order value key to ecommerce growth. Find out how to boost your AOV with email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartrmail.com\/blog\/email-increases-aov\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Use Email To Increase Average Order Value | SmartrMail\" \/>\n<meta property=\"og:description\" content=\"The cost of acquiring new customers continues to rise, making increasing Average Order value key to ecommerce growth. 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