{"id":1990,"date":"2016-08-31T05:56:47","date_gmt":"2016-08-31T05:56:47","guid":{"rendered":"https:\/\/stagingfront.smartrmail.com\/blog\/?p=1990"},"modified":"2023-03-22T15:10:10","modified_gmt":"2023-03-22T04:10:10","slug":"5-abandoned-cart-emails-for-fashion-stores","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/5-abandoned-cart-emails-for-fashion-stores\/","title":{"rendered":"5 Abandoned Cart Emails Every Ecommerce Fashion Store Should Steal"},"content":{"rendered":"\n<p>Every online fashion store needs to be sending abandoned cart emails. Failing to do so would be ignoring the&nbsp;<a href=\"http:\/\/baymard.com\/lists\/cart-abandonment-rate\">68 percent of customers abandoning carts on your ecommerce site<\/a>.<\/p>\n\n\n\n<p>However, when reminding customers of items in their cart, copywriters must walk a fine line between marketer and nag.<\/p>\n\n\n\n<p>Luckily, these 5 online fashion store emails can get you started with witty copy and a strong understanding of what causes cart abandonment.<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1shippingfree\">1. Shipping = Free<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"774\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/Free-Shipping-On-Your-Huckberry-Order.png\" alt=\"Free Shipping Abandoned Cart Email\" class=\"wp-image-3486\"\/><\/figure>\n\n\n\n<p><strong>Why we love this:<\/strong><\/p>\n\n\n\n<p>Huckberry understands that&nbsp;<a href=\"https:\/\/www.ups.com\/media\/en\/2014-UPS-Pulse-of-the-Online-Shopper.pdf\">the #1 cause of cart abandonment is unexpected shipping costs<\/a>. The free shipping offer is the bold and visible, and there is only one funnel leading the customer back to their cart.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2forgetsomethingyoumayalsolike\">2. Forget Something? + You May Also Like?<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"680\" height=\"1258\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/11\/Finish-Your-Order-at-Ralph-Lauren-1.png\" alt=\"Ralph Lauren Abandoned Cart Email\" class=\"wp-image-3399\"\/><\/figure>\n\n\n\n<p><strong>Why we love this:<\/strong><\/p>\n\n\n\n<p>The product recommendations give other options if a customer decides they don\u2019t like the original item added to their cart. Personalized product recommendations can be easily added with email marketing apps that&nbsp;<a href=\"https:\/\/www.smartrmail.com\/auto-emails\/\">track customer browsing behavior, past purchases, and email clicks<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=email-made-easy\"><img decoding=\"async\" width=\"1846\" height=\"831\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10187-1.png\" alt=\"Install SmartrMail Banner\" class=\"wp-image-7685\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3gotdistracted\">3. Got Distracted?<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1160\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/Everything-cool-with-your-transaction.png\" alt=\"Funny Abandoned Cart Email\" class=\"wp-image-3497\"\/><\/figure>\n\n\n\n<p><strong>Why we love this:<\/strong><\/p>\n\n\n\n<p>That photo is hilarious! One of the top 5 reasons for cart abandonment is your customer getting distracted. Bonobo also does a great job offering a support line if the customer has any questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4dearname\">4. Dear {name},<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"996\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/GhurkaAbandoned-Cart.jpg\" alt=\"Limited Stock Fashion Abandoned Cart Email\" class=\"wp-image-3487\"\/><\/figure>\n\n\n\n<p><strong>Why we love this:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.smartrmail.com\/blog\/why-personalised-email-marketing-beats-bulk-email-newsletters\/\">Personalized emails deliver 6x higher conversion rates<\/a>. Along with including the customer name, Ghurka also provides the name of their customer service representative to add a human element to the email.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/s3.amazonaws.com\/smartrmail-web\/guest-blogs\/ecommerce-fashion-email-marketing-checklist.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"184\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/fashion-email-marketing-checklist.png\" alt=\"Download Fashion Email Marketing Checklist\" class=\"wp-image-3433\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-f375f9de wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px\">\n<p class=\"has-text-align-center\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:27px;font-style:normal;font-weight:600;line-height:1.5\">Get Started on your Abandoned cart Emails with SmartrMail today <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">? Install SmartrMail and Automate your Abandoned Cart Emails ?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill\" style=\"font-size:25px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=editable-block&amp;utm_campaign=abandoned-cart-emails-for-fashion-stores\">Start your free trial<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5fomo\">5. FOMO<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"556\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-08-31-at-11-01-45-AM.png\" alt=\"Urgent Abandoned Cart Email\" class=\"wp-image-3512\"\/><\/figure>\n\n\n\n<p><strong>Why we love this:<\/strong><\/p>\n\n\n\n<p>FOMO is real. Adding a sense of urgency to your emails can triple conversion rates. If you do choose to hold a customer\u2019s cart, don\u2019t hold it long.&nbsp;<a href=\"http:\/\/seewhy.com\/blog\/2013\/04\/15\/understanding-online-buying-behavior-part-ii-time-to-purchase-patterns\/\">72 percent of those who do buy from abandon carts convert in the first 24 hours<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.smartrmail.com\/lp\/free-trial\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"343\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/02\/blogfooter-copy-1.png\" alt=\"Get more sales with personalised email marketing. Start your 15-day free trial on BigCommerce, Shopify, Neto, or WooCommerce\" class=\"wp-image-2263\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Every online fashion store needs to be sending abandoned cart emails. Failing to do so would be ignoring the&nbsp;68 percent of customers abandoning carts on your ecommerce site. However, when reminding customers of items in their cart, copywriters must walk a fine line between marketer and nag. Luckily, these 5 online fashion store emails can [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":3827,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[327,76],"tags":[27],"class_list":["post-1990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abandoned-cart-email","category-inspiration","tag-abandoned-cart-emails"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Abandoned Cart Emails Every Fashion Store Should Steal<\/title>\n<meta name=\"description\" content=\"Abandoned cart emails must walk a fine line between marketing and nagging. 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