{"id":1995,"date":"2023-01-13T00:33:00","date_gmt":"2023-01-12T13:33:00","guid":{"rendered":"https:\/\/stagingfront.smartrmail.com\/blog\/?p=1995"},"modified":"2024-02-22T01:45:07","modified_gmt":"2024-02-21T14:45:07","slug":"3-emails-to-increasing-abandoned-cart-recovery","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/3-emails-to-increasing-abandoned-cart-recovery\/","title":{"rendered":"3 Emails to Increase E-commerce Abandoned Cart Recovery in 2023"},"content":{"rendered":"\n<p>How to increase Abandoned Cart Recovery. With&nbsp;approximately $4 TRILLION worth of products abandoned in online shopping carts last year, one thing is clear \u2013 shopping cart abandonment continues to plague ecommerce stores.<\/p>\n\n\n\n<p>But with\u00a0<a href=\"http:\/\/baymard.com\/lists\/cart-abandonment-rate\">68% of online carts being abandoned<\/a>, a huge remarketing opportunity presents itself. In a recent study, Business Insider estimated that about 63% of abandoned products can be recovered by savvy e-commerce marketers.<\/p>\n\n\n\n<p>Being a savvy e-commerce marketer doesn\u2019t mean sending the default abandoned cart email that comes with Shopify, Neto, or other\u00a0ecommerce platforms. To get more sales, you need to use an advanced email marketing app that allows you to send a series of emails. People are too busy, and inboxes are too full for one email to get you sales.<\/p>\n\n\n\n<p>To craft the perfect abandoned cart email series, you must first consider that customers abandon their carts for a variety of reasons. A study by&nbsp;<a href=\"https:\/\/www.ups.com\/media\/en\/2014-UPS-Pulse-of-the-Online-Shopper.pdf\">UPS and comScore<\/a>&nbsp;found the top 5 reasons why customers abandon their online shopping carts were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unexpected shipping costs or conditions at checkout<\/strong><\/li>\n\n\n\n<li><strong>Browsing for a better price elsewhere<\/strong><\/li>\n\n\n\n<li><strong>Didn\u2019t want to create an account to purchase<\/strong><\/li>\n\n\n\n<li><strong>Preferred payment was not offered<\/strong><\/li>\n\n\n\n<li><strong>Got distracted and forgot to complete the order<\/strong><\/li>\n<\/ul>\n\n\n\n<p>As you can see, there isn\u2019t a one-size-fits-all email that will solve your cart abandonment issues. By sending a series of emails, you\u2019re able to customize and combine offers to win back customers who could have left for different reasons. We recommend sending these 3 emails to increase your abandoned cart recovery and boost sales for your store:<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"email1reminder\">Email 1: Reminder<\/h2>\n\n\n\n<p><a href=\"http:\/\/blog.hubspot.com\/ecommerce\/ecommerce-cart-abandonment-recovery-emails\">72% of customers who buy from abandoned cart emails convert in the first 24 hours<\/a>, so don\u2019t waste any time! Send your first abandoned cart email 1 hour after your customer leaves your site.<\/p>\n\n\n\n<p>Many ecommerce marketers make the mistake of offering a discount in their first email. When you\u2019re using the default single abandoned cart email, that might be your best shot at getting a sale. But if you have the ability to send a series, you\u2019ll be throwing away your profit unnecessarily.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"537\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/02\/did-you-forget-something-537x1024.png\" alt=\"Reminder Abandoned Cart Email For Shopify and BigCommerce\" class=\"wp-image-2691\"\/><\/figure>\n\n\n\n<p>When constructing this email include a photo of the product, a link back to their cart, and your customer service contact information. When including you contact information, ask the customer if they have any questions or need assistance. You\u2019ll find that responses uncover pain points in your sales funnel such as shipping costs or payment options.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=email-made-easy\"><img decoding=\"async\" width=\"1846\" height=\"831\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10187-1.png\" alt=\"Install SmartrMail Banner\" class=\"wp-image-7685\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"email2freeshippingoffer\">Email 2: Free Shipping Offer<\/h2>\n\n\n\n<p>Shipping costs are the top reason why customers abandon items in their cart. If you\u2019re able to offer free shipping on an order, do it on this email. For orders that don\u2019t meet a minimum free shipping threshold, you\u2019re not out of luck. Use this email to cross-sell and encourage customers to increase their order value to meet your free shipping threshold.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"680\" height=\"774\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/02\/Free-Shipping-On-Your-Huckberry-Order-1.png\" alt=\"Free Shipping Abandoned Cart Email Shopify and BigCommerce\" class=\"wp-image-4410\"\/><\/figure>\n\n\n\n<p>Amazon (the best email marketers in the world) attributes 35% of their revenue to cross-selling recommendations. Cross-selling in your abandoned cart emails will recover lost sales, increase your average order value, and boost revenue for your store.<\/p>\n\n\n\n<p>Like your first email, send this one within 24 hours. Doing otherwise is throwing away a valuable sales opportunity. As a bonus, include promotional branding stating what makes your products unique, why you\u2019re awesome, and what your customers say about your products.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-f375f9de wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px\">\n<p class=\"has-text-align-center\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:27px;font-style:normal;font-weight:600;line-height:1.5\">Get Started on your abandoned cart Emails with SmartrMail today <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">? Install SmartrMail and Automate your abandon cart Emails ?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill\" style=\"font-size:25px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=editable-block&amp;utm_campaign=3-emails-to-increasing-abandoned-cart-recovery\">Start your free trial<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"email3hailmarydiscount\">Email 3: Hail Mary Discount<\/h2>\n\n\n\n<p>Still no purchase? It\u2019s likely that your customer is price-sensitive and a discount will push them over the line. It\u2019s time to consider how much you\u2019re willing to give up to make a sale. We\u2019ve found that abandoned cart emails with discount offers 10% and up or free shipping recover the most sales.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"691\" height=\"771\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/02\/kate-spade-abandoned-cart.png\" alt=\"Discount Abandoned Cart Email\" class=\"wp-image-2694\"\/><\/figure>\n\n\n\n<p>Once you\u2019ve decided on a discount offer the next step is adding urgency. Add one or a combination of these element in your discount abandoned cart email.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cYour discount expires on\u2026\u201d<\/li>\n\n\n\n<li>\u201cThis item sells out fast\u2026 \u201c<\/li>\n\n\n\n<li>\u201cItems in your cart are almost sold out\u201d<\/li>\n\n\n\n<li>\u201cCart expires in 24 hours\u201d<\/li>\n\n\n\n<li>\u201cItems are low in stock so we can\u2019t hold your cart\u201d<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s a good idea to include a link to a short survey in this email asking customers why they didn\u2019t complete their purchase. Doing so will provide you with data to further optimize your abandoned cart emails in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"getfreeabandonedcartemailsforshopifynetoandbigcommerce\">Get Free Abandoned Cart Emails for Shopify, Neto and BigCommerce<\/h2>\n\n\n\n<p>SmartrMail is the only email marketing app for Shopify, Neto and Bigcommerce that offers an abandoned cart email series with the option to automatically cross-sell personalized product recommendations.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>How to increase Abandoned Cart Recovery. With&nbsp;approximately $4 TRILLION worth of products abandoned in online shopping carts last year, one thing is clear \u2013 shopping cart abandonment continues to plague ecommerce stores. But with\u00a068% of online carts being abandoned, a huge remarketing opportunity presents itself. In a recent study, Business Insider estimated that about 63% [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":5382,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[327,74,73,76],"tags":[27],"class_list":["post-1995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abandoned-cart-email","category-email-marketing-tips","category-guides","category-inspiration","tag-abandoned-cart-emails"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Emails to Increase E-Commerce Abandoned Cart Recovery<\/title>\n<meta name=\"description\" content=\"Cart abandonment continues to plague ecommerce stores. Learn about Abandoned Cart Recovery\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartrmail.com\/blog\/3-emails-to-increasing-abandoned-cart-recovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Emails to Increase E-Commerce Abandoned Cart Recovery\" \/>\n<meta property=\"og:description\" content=\"Cart abandonment continues to plague ecommerce stores. 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