{"id":1996,"date":"2016-10-11T02:25:00","date_gmt":"2016-10-11T02:25:00","guid":{"rendered":"https:\/\/stagingfront.smartrmail.com\/blog\/?p=1996"},"modified":"2019-07-16T11:22:08","modified_gmt":"2019-07-16T01:22:08","slug":"2016-ecommerce-holiday-calendar-for-email-marketers","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/2016-ecommerce-holiday-calendar-for-email-marketers\/","title":{"rendered":"2016 Ecommerce Holiday Calendar and Email Marketing Tips"},"content":{"rendered":"<div>\n<div>\n<div>\n<p>The holiday season is quickly approaching and it&#8217;s time for ecommerce retailers to start preparing for their busiest months of the year. Although it might be seem early to start preparing in October, <a href=\"http:\/\/blog.marketingadept.com\/the-ultimate-list-of-e-commerce-marketing-stats-for-holiday-2016\/\">49% of e-Commerce marketers will have created and launched a holiday marketing campaign before Halloween<\/a>.<\/p>\n<p>As an ecommerce retailer you have to be excited when <a href=\"https:\/\/rjmetrics.com\/resources\/reports\/ecommerce-holiday-trends\/\">the days from Black Friday through Christmas pull in 50-100% more revenue compared to shopping days throughout the rest of the year<\/a>. According to Shopify, <a href=\"https:\/\/www.shopify.com.au\/blog\/15408729-how-to-prepare-your-online-store-for-the-holiday-season\">some retailers make up to 40% of their revenue during the holiday quarter<\/a>.<\/p>\n<p>On the otherhand you must be panicking when all this success requires many hours of preparation and optimization on email, social, and other marketing channels.<\/p>\n<p>To help ease the pain and kickstart your preparation, we&#8217;ve put together a printable ecommerce holiday calendar that includes all important e-commerce sales dates along with some ecommerce marketing tips.<\/p>\n<p><a href=\"https:\/\/s3.amazonaws.com\/smartrmail-web\/guest-blogs\/2016-Ecommerce-Holiday-Calendar.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3375 size-full\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2016\/11\/download-2016-ecom-holiday-calendar.png\" alt=\"Download 2016 Ecommerce Holiday Calendar\" width=\"600\" height=\"184\" \/><\/a><\/p>\n<p>We&#8217;ve also listed some quick ecommerce email marketing tips below:<\/p>\n<ul>\n<li>Email your list regularly during the couple weeks leading up to Black Friday with details on how they can save.<\/li>\n<li>Segment your email list by: holiday buyers, active buyers, no-purchase subscribers. Tailor the frequency of your emails based on your customers&#8217; past purchase frequency.<\/li>\n<li>Only choose 2-4 holidays to base major campaigns on. There is an ecommerce holiday almost every week during the last two months of the year. Don&#8217;t shy away from smaller holidays as you&#8217;ll be faced with less competition in comparison to major sales days.<\/li>\n<li>DO NOT SKIP CYBER MONDAY! In the US, <a href=\"https:\/\/www.statista.com\/topics\/1103\/holiday-season-e-commerce\/\">Cyber Monday became the biggest U.S. online shopping day ever with close to 2.3 billion dollars in online spending<\/a>.<\/li>\n<li>Send multiple emails to active and holiday buyers on major sales days. Create urgency with a countdown as you&#8217;re jostling for attention with every retailer on the internet.<\/li>\n<li>Ensure your emails and checkout process are mobile responsive. Last holiday season, <a href=\"https:\/\/www.internetretailer.com\/2015\/01\/08\/mobile-retail-traffic-and-sales-surge-during-holidays\">45% of all online traffic to retail sites and apps came from smartphones and tablets<\/a>.<\/li>\n<li>Add delivery estimates to your promotional and transactional emails. <a href=\"http:\/\/blog.marketingadept.com\/the-ultimate-list-of-e-commerce-marketing-stats-for-holiday-2016\/\">50% of shoppers abandoned carts that did not give an estimate on delivery during the holiday season<\/a>.<\/li>\n<\/ul>\n<p>Ready to prepare your holiday email marketing campaigns? Get started with SmartrMail on your <a href=\"https:\/\/apps.shopify.com\/smartrmail\">Shopify<\/a> or <a href=\"https:\/\/apps.bigcommerce.com\/details\/85\">BigCommerce<\/a> store! Automate product recommendation emails in minutes and compose manual emails 5x faster than with MailChimp and <a href=\"https:\/\/www.smartrmail.com\/blog\/klaviyo-competitors-for-ecommerce\/\">Klaviyo competitors<\/a>.<\/p>\n<p><a href=\"https:\/\/www.smartrmail.com\/lp\/ecommerce-email-marketing-guide-2018\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=2018ebook&amp;utm_content=2018ebook\"><img decoding=\"async\" class=\"aligncenter wp-image-2262 size-full\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/02\/ebookblogfooter-copy-1.png\" alt=\"SmartrMail Free Email Marketing for Ecommerce Stores Ebook\" width=\"900\" height=\"426\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.smartrmail.com\/lp\/free-trial\/\"><img decoding=\"async\" class=\"aligncenter wp-image-2263 size-full\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/02\/blogfooter-copy-1.png\" alt=\"Get more sales with personalised email marketing. Start your 15-day free trial on BigCommerce, Shopify, Neto, or WooCommerce\" width=\"900\" height=\"343\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season is quickly approaching and it&#8217;s time for ecommerce retailers to start preparing for their busiest months of the year. Although it might be seem early to start preparing in October, 49% of e-Commerce marketers will have created and launched a holiday marketing campaign before Halloween. As an ecommerce retailer you have to [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":3376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[74],"tags":[33],"class_list":["post-1996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-tips","tag-holidays"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2016 E-Commerce Holiday Calendar and Email Marketing Tips | SmartrMail<\/title>\n<meta name=\"description\" content=\"The holiday season is quickly approaching for ecommerce retailers. 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