{"id":2015,"date":"2017-03-27T03:43:28","date_gmt":"2017-03-27T03:43:28","guid":{"rendered":"https:\/\/stagingfront.smartrmail.com\/blog\/?p=2015"},"modified":"2024-02-14T02:22:19","modified_gmt":"2024-02-13T15:22:19","slug":"5-ways-to-segment-ecommerce-stores-email-list","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/","title":{"rendered":"5 Ways to Segment Your E-Commerce Store&#8217;s Email List"},"content":{"rendered":"\n<p>Segmented email marketing campaigns perform better.<\/p>\n\n\n\n<p>They have higher open rates, higher click-through rates, and higher conversion rates.<\/p>\n\n\n\n<p>According to&nbsp;<a href=\"https:\/\/dma.org.uk\/uploads\/ckeditor\/National-client-email-2015.pdf\">DMA\u2019s National Client Email Report 2015<\/a>,&nbsp;<strong>58% of all the revenue that was generated from email marketing came from segmented campaigns and targeted emails<\/strong>.<\/p>\n\n\n\n<p>You know what the\u00a0importance of segmentation\u00a0means to you, an e-commerce store owner? It means that not segmenting your email list is costing you a lot of money in potential revenue. It\u2019s time to put an end to that!<\/p>\n\n\n\n<p>Your aim should be to make your emails as relevant to each customer as possible. That means segmenting your list based on general demographic data such as age or gender is not enough. What should you do?<\/p>\n\n\n\n<p>Here are 5 ways in which you can segment your list to make your emails more relevant:<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-2\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-2\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1campaignactivity\">1. Campaign activity<\/h2>\n\n\n\n<p>Pretty much every email list can be divided into these three segments: engaged subscribers, disengaged subscribers, and inactive subscribers. How should you communicate with each?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engaged subscribers \u2013 the people who open most of the emails you send them. These customers are clearly interested in your products, so you can contact them more often, count down sales, etc.<\/li>\n\n\n\n<li>Disengaged subscribers \u2013 the people who rarely open the emails you send them. These are the customers whose interest in your products is waning. You should probably contact them less frequently, but with content that they are most likely to respond to (analyze the data to see what kind of emails they tend to open). Tread carefully or you will lose them for good.<\/li>\n\n\n\n<li>Inactive subscribers \u2013 the people who never open the emails you send them.&nbsp;<a href=\"https:\/\/www.smartrmail.com\/blog\/how-to-re-engage-and-win-back-your-stores-customers-with-email-marketing\/\">You should do your best to re-engage them<\/a>&nbsp;(it\u2019s cheaper and easier to re-engage an inactive subscriber than to acquire a new one). Once you have done that, it\u2019s time to be ruthless, and remove all the inactive subscribers from your list. You might feel hesitant, especially if you have a lot of them, but the reality is that these inactive subscribers are a dead weight that is costing you money and distorting your stats. Time to cut them loose!<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"490\" height=\"774\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2017\/03\/Bath-1.jpg\" alt=\"Bath &amp; Body Works Re-engagement Email\" class=\"wp-image-4405\"\/><\/figure>\n\n\n\n<p><em>An email Bath &amp; Body Works sent their inactive customers<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2purchasehistory\">2. Purchase history<\/h2>\n\n\n\n<p>The purchase history of each customer is probably the best data to use when it comes making sure that your offers are relevant. There are demographics, there are polls, there\u2019s browsing behavior\u2026 And then there\u2019s parting with your hard earned cash. You know the saying that the best predictor of future behavior is past behavior? That applies to e-commerce too!<\/p>\n\n\n\n<p>Ecommerce store owners also often miss a great cross-selling opportunity by not reaching out to customers who have already made a purchase. Take a look at your sales data. What kind of products are frequently bought either together or one after the other?<\/p>\n\n\n\n<p>For example, if you sell hair care products, and someone just bought a shampoo, don\u2019t you think they could also use a conditioner? Reach out to these people and suggest it to them. They are quite likely to say yes.<\/p>\n\n\n\n<p>Also, it doesn\u2019t necessarily have to be a sales pitch, you can simply send helpful content to the customer based on the product they just bought. So if they bought a shampoo and a conditioner, why not send them an email called \u201c6 Steps to Better Hair\u201d with some hair care tips? They will appreciate it!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=migration-offer\"><img decoding=\"async\" width=\"1892\" height=\"746\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10156-1.png\" alt=\"Free migration offer\" class=\"wp-image-7485\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=email-made-easy\"><img decoding=\"async\" width=\"1846\" height=\"831\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10187-1.png\" alt=\"Install SmartrMail Banner\" class=\"wp-image-7685\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3purchaserecency\">3. Purchase recency<\/h2>\n\n\n\n<p>Another useful way to segment your email subscribers is by purchase recency. Why?<\/p>\n\n\n\n<p>It allows you to time your pitches so that you\u2019d make the offer when a subscriber is most likely to be open to it. For example, if someone bought a shampoo, they will need a refill sooner or later. Take a look at the data of customers who regularly buy the same kind of shampoo. How often do they buy a new bottle? Then, if someone bought the shampoo, wait\u2026 and if they don\u2019t buy a new bottle, send them a reminder. People (especially absent-minded ones) who simply forgot that they are running out of shampoo, will appreciate that!<\/p>\n\n\n\n<p>You can also reach out to customers who haven\u2019t purchased anything in awhile. Let them know that you miss them and send them a tempting offer. They might come back!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4ordervalueandpurchasefrequency\">4. Order value and Purchase Frequency<\/h2>\n\n\n\n<p>You shouldn\u2019t treat all your customers in the same way.<\/p>\n\n\n\n<p>That might sound weird, but that\u2019s just the reality, someone who spent $100 on your products is not worth the same to your business as someone who spent $1000 on your products, and therefore treating them the same is a mismanagement of your resources.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1070\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2017\/03\/banana-republic-VIP.jpg\" alt=\"Banana Republic Exclusive Savings\" class=\"wp-image-3283\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.shopify.com.au\/blog\/14107733-7-ecommerce-email-campaigns-you-should-steal-today\"><em>Source<\/em><\/a><\/p>\n\n\n\n<p>The people who are the most frequent buyers or spend the most money are your VIPs \u2013 and they should be treated as such. Offer them special discounts, free vouchers, and even an occasional free product. It will go a long way to ensuring their loyalty.<\/p>\n\n\n\n<p>Remember, these people are incredibly valuable to your business, not only as customers but also as word-of-mouth evangelists, so it\u2019s smart to go out of your way to spoil them.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-f375f9de wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px\">\n<p class=\"has-text-align-center\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:27px;font-style:normal;font-weight:600;line-height:1.5\">Segment your customers with SmartrMail today <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">? Install SmartrMail and learn about segmentation?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill\" style=\"font-size:25px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=editable-block&amp;utm_campaign=5-ways-to-segment-ecommerce-stores-email-list\">Start your free trial<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5geography\">5. Geography<\/h2>\n\n\n\n<p>This one is a silly mistake that a lot of e-commerce store owners make simply because they don\u2019t think about it.<\/p>\n\n\n\n<p>It\u2019s 21st century, people are moving a lot, and you have to take that into account when it comes to email marketing, otherwise you\u2019ll end up annoying your customers by sending them irrelevant emails.<\/p>\n\n\n\n<p>Say, our marketing coordinator, Joshua Reyes, experienced this after moving from Canada to Australia:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI\u2019ve moved from Canada to Australia a year ago and global brands still email me winter clothing when it\u2019s the middle of summer over here \u2013 I\u2019ve completely stopped purchasing from these stores\u2019 emails!\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><em>Tip: If customers haven\u2019t purchased in over 6 months \u2013 when segmenting by geography use the location of last emails opened rather than the location of their last shipping address.<\/em><\/p>\n\n\n\n<p>And it\u2019s not only climate that you need to take into account! For example, Thanksgiving is a primarily North American holiday, Europeans don\u2019t celebrate it, so your customers from the Old World might be puzzled by your \u201cHappy Thanksgiving!\u201d email. And even with North Americans, Canadians and Americans don\u2019t celebrate it on the same day. You need to keep these things in mind if your online store is catering to an international audience.<\/p>\n\n\n\n<p>Also, if you are running a regional free shipping offer, say, you ship free to anywhere in the United States, then please don\u2019t annoy your international customers with \u201cHey! FREE SHIPPING! \u2026but not for you\u201d emails.<\/p>\n\n\n\n<p>In short, make sure that your emails are relevant to a customer in that specific geographical location\u2026 Or else you\u2019ll drive them away with silly, easily preventable blunders!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatsnext\">What\u2019s next?<\/h3>\n\n\n\n<p>Okay, so now that you know how to segment your email list, you might be wondering how else you can improve your email marketing.<\/p>\n\n\n\n<p>Here are three articles that you might find helpful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.smartrmail.com\/blog\/how-to-re-engage-and-win-back-your-stores-customers-with-email-marketing\/\">\u201cHow to Re-Engage and Win Back Your Store\u2019s Customers with Email Marketing\u201d<\/a>&nbsp;\u2013 learn how to re-engage those inactive email subscribers that you thought were a lost cause.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.smartrmail.com\/blog\/knowing-when-to-use-automated-product-recommendation-emails\/\">\u201cKnowing When to Use Automated Product Recommendation Emails\u201d<\/a>&nbsp;\u2013 What are the best times to use automated product recommendation emails? It\u2019s time to find out!<\/li>\n\n\n\n<li><a href=\"https:\/\/www.smartrmail.com\/blog\/the-top-5-ecommerce-marketing-trends-for-2017\/\">\u201cThe Top 5 Ecommerce Marketing Trends for 2017\u201d<\/a>&nbsp;\u2013 Your competitors are probably already aware of these trends. Are you? Keep up with the times!<\/li>\n<\/ul>\n\n\n\n<p><strong>And, of course, don\u2019t forget to share your experiences with list segmentation in the comments!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.smartrmail.com\/lp\/free-trial\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"343\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/02\/blogfooter-copy-1.png\" alt=\"Get more sales with personalised email marketing. Start your 15-day free trial on BigCommerce, Shopify, Neto, or WooCommerce\" class=\"wp-image-2263\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Segmented email marketing campaigns perform better. They have higher open rates, higher click-through rates, and higher conversion rates. According to&nbsp;DMA\u2019s National Client Email Report 2015,&nbsp;58% of all the revenue that was generated from email marketing came from segmented campaigns and targeted emails. You know what the\u00a0importance of segmentation\u00a0means to you, an e-commerce store owner? It [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":3303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[74],"tags":[83],"class_list":["post-2015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-tips","tag-email-lists-segmentation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways to Segment Your E-Commerce Store&#039;s Email List | SmartrMail<\/title>\n<meta name=\"description\" content=\"Not segmenting your email list is costing you money and turning away customers. Read 5 ways in which every e-commerce store should segment their email list.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Segment Your E-Commerce Store&#039;s Email List | SmartrMail\" \/>\n<meta property=\"og:description\" content=\"Not segmenting your email list is costing you money and turning away customers. Read 5 ways in which every e-commerce store should segment their email list.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartrMail Email Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartrmail\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-27T03:43:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-13T15:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2017\/03\/working-on-segments.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"603\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marcos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartrmail\" \/>\n<meta name=\"twitter:site\" content=\"@smartrmail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marcos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ways to Segment Your E-Commerce Store's Email List | SmartrMail","description":"Not segmenting your email list is costing you money and turning away customers. Read 5 ways in which every e-commerce store should segment their email list.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/","og_locale":"en_US","og_type":"article","og_title":"5 Ways to Segment Your E-Commerce Store's Email List | SmartrMail","og_description":"Not segmenting your email list is costing you money and turning away customers. Read 5 ways in which every e-commerce store should segment their email list.","og_url":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/","og_site_name":"SmartrMail Email Marketing Blog","article_publisher":"https:\/\/www.facebook.com\/smartrmail","article_published_time":"2017-03-27T03:43:28+00:00","article_modified_time":"2024-02-13T15:22:19+00:00","og_image":[{"width":1200,"height":603,"url":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2017\/03\/working-on-segments.png","type":"image\/png"}],"author":"marcos","twitter_card":"summary_large_image","twitter_creator":"@smartrmail","twitter_site":"@smartrmail","twitter_misc":{"Written by":"marcos","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/#article","isPartOf":{"@id":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/"},"author":{"name":"marcos","@id":"https:\/\/www.smartrmail.com\/blog\/#\/schema\/person\/7bf7064a1264f1048ec4e2ddf5366be2"},"headline":"5 Ways to Segment Your E-Commerce Store&#8217;s Email List","datePublished":"2017-03-27T03:43:28+00:00","dateModified":"2024-02-13T15:22:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/"},"wordCount":1288,"publisher":{"@id":"https:\/\/www.smartrmail.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2017\/03\/working-on-segments.png","keywords":["Email Lists &amp; Segmentation"],"articleSection":["Email Marketing Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/","url":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/","name":"5 Ways to Segment Your E-Commerce Store's Email List | SmartrMail","isPartOf":{"@id":"https:\/\/www.smartrmail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/#primaryimage"},"image":{"@id":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2017\/03\/working-on-segments.png","datePublished":"2017-03-27T03:43:28+00:00","dateModified":"2024-02-13T15:22:19+00:00","description":"Not segmenting your email list is costing you money and turning away customers. Read 5 ways in which every e-commerce store should segment their email list.","breadcrumb":{"@id":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/#primaryimage","url":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2017\/03\/working-on-segments.png","contentUrl":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2017\/03\/working-on-segments.png","width":1200,"height":603,"caption":"How to Segment Your E-Commerce Store's Email List"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartrmail.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Ways to Segment Your E-Commerce Store&#8217;s Email List"}]},{"@type":"WebSite","@id":"https:\/\/www.smartrmail.com\/blog\/#website","url":"https:\/\/www.smartrmail.com\/blog\/","name":"SmartrMail Email Marketing Blog","description":"SmartrMail Email Marketing Blog","publisher":{"@id":"https:\/\/www.smartrmail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartrmail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.smartrmail.com\/blog\/#organization","name":"SmartrMail","url":"https:\/\/www.smartrmail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartrmail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/05\/smartrmail-logo-copy-2.png","contentUrl":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/05\/smartrmail-logo-copy-2.png","width":208,"height":208,"caption":"SmartrMail"},"image":{"@id":"https:\/\/www.smartrmail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/smartrmail","https:\/\/x.com\/smartrmail","https:\/\/www.linkedin.com\/company\/smartrmail","https:\/\/www.youtube.com\/channel\/UCnDoxEwyCY-pq3bItZV4NYw"]},{"@type":"Person","@id":"https:\/\/www.smartrmail.com\/blog\/#\/schema\/person\/7bf7064a1264f1048ec4e2ddf5366be2","name":"marcos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2b466c0faed12f4c2ef060e59e46defd0ec7001bd33508d729fd69b45d05449c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2b466c0faed12f4c2ef060e59e46defd0ec7001bd33508d729fd69b45d05449c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2b466c0faed12f4c2ef060e59e46defd0ec7001bd33508d729fd69b45d05449c?s=96&d=mm&r=g","caption":"marcos"},"url":"https:\/\/www.smartrmail.com\/blog\/author\/marcos\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/posts\/2015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/comments?post=2015"}],"version-history":[{"count":7,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/posts\/2015\/revisions"}],"predecessor-version":[{"id":9273,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/posts\/2015\/revisions\/9273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/media\/3303"}],"wp:attachment":[{"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/media?parent=2015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/categories?post=2015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/tags?post=2015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}