{"id":2056,"date":"2018-01-24T02:42:27","date_gmt":"2018-01-24T02:42:27","guid":{"rendered":"https:\/\/stagingfront.smartrmail.com\/blog\/?p=2056"},"modified":"2023-03-23T09:25:14","modified_gmt":"2023-03-22T22:25:14","slug":"7-types-of-product-recommendation-engines","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/7-types-of-product-recommendation-engines\/","title":{"rendered":"7 Types of Product Recommendation Engines Your E-Commerce Store Needs"},"content":{"rendered":"\n<p>7 Types of Product Recommendation Engines Your E-Commerce Store Needs. One of the biggest challenges faced by e-commerce marketers is figuring out how to provide customer service online that emulates the experience of shopping in bricks and mortar stores. E-commerce businesses don\u2019t have the benefit of having a friendly sales assistant to help your customers with each step of their shopping journey.<\/p>\n\n\n\n<p>However, product recommendation engines provide a solution to this issue; offering your customers a look at your new products and best sellers helps to provide a shopping experience like they would receive if they were walking into a store in a mall or shopping centre.<\/p>\n\n\n\n<p>In fact, you have the added benefit of being able to use your customers and site visitors\u2019 data to present more personalized product recommendations to them, based on their engagement with your products, past purchases and other customers\u2019 data. Combine this with email, which is the best marketing channel to directly communicate with your customers, and you\u2019re onto a winning marketing strategy.<\/p>\n\n\n\n<p>While there are a number of different options for product recommendations engines, they fall into 2 main categories: unpersonalized and personalized. I\u2019ll explain as we go along.<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"unpersonalized\">Unpersonalized<\/h2>\n\n\n\n<p>While I would usually recommend sending out personalized product recommendations to your subscribers, there are some instances where you\u2019re not able to do that yet.<\/p>\n\n\n\n<p>Unpersonalized product recommendation engines are perfect for those of you who haven\u2019t collected enough data on your customers. Because of this, they\u2019re generally well suited to email blasts or campaigns that don\u2019t require too much&nbsp;<a href=\"https:\/\/www.smartrmail.com\/blog\/5-ways-to-segment-ecommerce-stores-email-list\/\">segmentation<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.smartrmail.com\/blog\/the-greatest-benefits-of-email-personalization-for-ecommerce\/\">personalization<\/a>. However, even if you do have data on your customers\u2019 engagement and purchase history, you can still send out these unpersonalized campaigns to your list.<\/p>\n\n\n\n<p>And remember: just because these particular product recommendation engines don\u2019t require your customers\u2019 data, it doesn\u2019t mean you can\u2019t make use of personalization or segmentation to make these campaigns more effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"popularproducts\">Popular products<\/h3>\n\n\n\n<p>Based on your sales data, you should know what your best selling products are. If you don\u2019t have data on your individual customers, you can still recommend the products that are most popular among the rest of your customer base.<\/p>\n\n\n\n<p>This is obviously something you can include in your bulk newsletters, but a more effective way to utilize this product recommendation engine is to send them in your welcome emails.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"2329\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/01\/1.png\" alt=\"lush welcome email campaign new subscription email list popular products product recommendation engines\" class=\"wp-image-2703\"\/><\/figure>\n\n\n\n<p>Because you don\u2019t have data on your new subscribers, you don\u2019t really have a good idea about what their individual preferences are, even with a comprehensive email collection form. Including popular product recommendations in your welcome campaigns helps to put your best foot forward, kicking off the customer\u2019s journey with your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"newproducts\">New products<\/h3>\n\n\n\n<p>A new products newsletter doesn\u2019t require personalization either. However, even if you do have sufficient customer data to send out personalized product recommendations, it\u2019s still a good idea to send out regular bulk newsletters to your list about new items you have in stock.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"599\" height=\"1625\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/01\/2.png\" alt=\"charmed aroma bath bomb new products product recommendation engine email campaign bulk newsletter\" class=\"wp-image-2704\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"slowmovinginventory\">Slow moving inventory<\/h3>\n\n\n\n<p>Some of your products not selling as well as you would like? Why not put on a sale? Dropping the prices off your less popular items will drive up engagement with your slow moving inventory.<\/p>\n\n\n\n<p>Email is your best friend here. Send out a series of emails throughout your sale to ensure your customers are aware of your massive discounts.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"727\" height=\"1297\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/01\/3.png\" alt=\"asos slow moving inventory product recommendation engines sale items discount email newsletter\" class=\"wp-image-2705\"\/><\/figure>\n\n\n\n<p>Of course, if you have relevant data on your customers, be sure you personalize your sale announcement emails. If they\u2019ve shown interest in some items that you\u2019ve discounted (e.g. clicked on them or added them to their wish list), show them these products in your email \u2013 they\u2019ll be much more likely to convert if they see sale items they like.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=email-made-easy\"><img loading=\"lazy\" decoding=\"async\" width=\"1846\" height=\"831\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10187-1.png\" alt=\"Install SmartrMail Banner\" class=\"wp-image-7685\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personalized\">Personalized<\/h2>\n\n\n\n<p>As you gain more insights into your customers, based on what they engage with and purchase, you\u2019re able to send them product recommendations that are more relevant to them. It\u2019s important that you send your customers relevant content \u2013&nbsp;<a href=\"https:\/\/www.janrain.com\/company\/newsroom\/press-releases\/online-consumers-fed-irrelevant-content-favorite-websites-according\">74% of them will get frustrated when you send them promotional content that has nothing to do with their interests<\/a>.<\/p>\n\n\n\n<p>You\u2019ll also benefit from email personalization too, with a&nbsp;<a href=\"https:\/\/www.experianplc.com\/media\/news\/2016\/q2-2016-email-benchmark-report\/\">27% higher unique click rate and more than double the transaction rate of unpersonalized emails<\/a>. As such, these product recommendation engines make use of your customer data to serve them relevant content that is sure to increase engagement and conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"recentlyviewed\">Recently viewed<\/h3>\n\n\n\n<p>This product recommendation engine doesn\u2019t actually require any in-depth data on your customers, because it\u2019s based on items that someone engaged with when they were browsing your site.<\/p>\n\n\n\n<p>As part of a retargeting campaign, this is perfect for browse abandonment emails. Your site visitor has expressed interest in the items they were looking at, but might have gotten distracted while shopping. It might just take them a quick email reminder to remind them, potentially leading to a conversion.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"657\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/01\/4.png\" alt=\"zee &amp; co recently viewed email product recommendation engine retargeting campaign browse abandonment\" class=\"wp-image-2706\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewedthisboughtthat\">Viewed this, bought that<\/h3>\n\n\n\n<p>Similar to \u2018recently viewed\u2019, this takes into account what products your site visitors have been engaging with. However, this product recommendation engine takes it up a notch by also recommending other items your customers might like. These recommendations obviously require some product data \u2013 specifically relating to the purchasing habits of other customers.<\/p>\n\n\n\n<p>This can also take your browse abandonment emails up a notch. Your site visitor might have left your store because they didn\u2019t find exactly what they wanted. So instead of showing them what they\u2019ve already looked at, how about showing them items that others bought after viewing the same products?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"boughtthisboughtthat\">Bought this, bought that<\/h3>\n\n\n\n<p>Showing customers items that similar customers have bought is a great way to cross-sell and generate more sales by recommending complementary products.<\/p>\n\n\n\n<p>This is probably most effective when sending these product recommendations in&nbsp;<a href=\"https:\/\/www.smartrmail.com\/blog\/how-to-craft-the-perfect-post-purchase-follow-up-sequence\/\">post-purchase emails<\/a>, especially in your order confirmation emails. Your customer might not purchase the recommended complementary product immediately, but they\u2019ll still feel like it\u2019s important to eventually purchase the item to get the most out of their latest purchase.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"1011\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/01\/5.jpg\" alt=\"amazon recommended products email product recommendation engines customers who bought this bought that similar products\" class=\"wp-image-2707\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"personalized\">Personalized<\/h3>\n\n\n\n<p>And saving the best for last\u2026<\/p>\n\n\n\n<p>To pull off personalized product recommendation engines well, you require sufficient insight on your customers and their needs. While this requires the most data, such as the customer\u2019s activity, engagement and purchase history, it\u2019s well worth the effort. Targeted content, rather than best sellers or new products, is much more relevant to your subscribers, and this will be reflected in your transaction rates.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"503\" height=\"845\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/01\/blue-nile-02.png\" alt=\"blue nile jewelry personalized product recommendation engines just for you recommended products personalization\" class=\"wp-image-2709\"\/><\/figure>\n\n\n\n<p>These personalized product recommendations can be applied to most of the campaigns I\u2019ve mentioned already, such as welcome emails (if your new subscriber has visited your store already), post-purchase emails, browse\/cart abandonment emails or even your bulk newsletters. Including tailored product recommendations will help to give your email campaigns a personal touch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>I see a lot of beautiful emails in my inbox. But what\u2019s the point if none of them show me products I might be interested in buying?<\/p>\n\n\n\n<p>While we\u2019re always suggesting that you personalize every email you send out, different product recommendation engines are well suited to different email campaigns. Not only that, but they can assist you to easily curate product recommendations in your different emails.<\/p>\n\n\n\n<p>So whether or not you have a lot of insight into your individual customers\u2019 wants and needs, there are a number of different product recommendation engines available for you to use.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.smartrmail.com\/lp\/free-trial\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"343\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/02\/blogfooter-copy-1.png\" alt=\"Get more sales with personalised email marketing. Start your 15-day free trial on BigCommerce, Shopify, Neto, or WooCommerce\" class=\"wp-image-2263\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>7 Types of Product Recommendation Engines Your E-Commerce Store Needs. One of the biggest challenges faced by e-commerce marketers is figuring out how to provide customer service online that emulates the experience of shopping in bricks and mortar stores. E-commerce businesses don\u2019t have the benefit of having a friendly sales assistant to help your customers [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":3711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[74,76],"tags":[86,40],"class_list":["post-2056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-tips","category-inspiration","tag-ecommerce-stores","tag-product-recommendation-emails"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Product Recommendation Engines Your Online Store Needs<\/title>\n<meta name=\"description\" content=\"Product recommendation engines are like having an automated sales assistant helping your customers along their purchase journey. Here&#039;s 7 your store needs now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartrmail.com\/blog\/7-types-of-product-recommendation-engines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Product Recommendation Engines Your Online Store Needs\" \/>\n<meta property=\"og:description\" content=\"Product recommendation engines are like having an automated sales assistant helping your customers along their purchase journey. Here&#039;s 7 your store needs now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartrmail.com\/blog\/7-types-of-product-recommendation-engines\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartrMail Email Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartrmail\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-24T02:42:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T22:25:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/01\/7-Types-of-Product-Recommendation-Engines-Your-E-Commerce-Store-Needs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"603\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marcos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartrmail\" \/>\n<meta name=\"twitter:site\" content=\"@smartrmail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marcos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Product Recommendation Engines Your Online Store Needs","description":"Product recommendation engines are like having an automated sales assistant helping your customers along their purchase journey. 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