{"id":2058,"date":"2020-04-23T04:09:00","date_gmt":"2020-04-22T18:09:00","guid":{"rendered":"https:\/\/stagingfront.smartrmail.com\/blog\/?p=2058"},"modified":"2023-03-23T13:24:46","modified_gmt":"2023-03-23T02:24:46","slug":"7-awesome-abandoned-cart-emails-you-should-learn-from","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/","title":{"rendered":"7 Great Abandoned Cart Emails You Should Learn From"},"content":{"rendered":"\n<p>Did you know that&nbsp;<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">69.23% of online shopping carts are abandoned<\/a>&nbsp;?<\/p>\n\n\n\n<p>Think about what that means for your business. Out of every 100 customers who put items in their cart, 69 of them never make it through the check out.&nbsp;That represents massive amounts of lost revenue!<\/p>\n\n\n\n<p>Abandoned cart emails are an extremely effective way to pull those buyers back to your website and get them to complete their orders.&nbsp;<a href=\"https:\/\/www.getelastic.com\/cart-abandonment-stats-infographic\">Half of them are opened and a third of the clicks leads to a purchase<\/a>.<\/p>\n\n\n\n<p>In this article, I\u2019ll share 7 great abandoned cart emails, and the lessons that you should learn from them!<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1bonobos\">1. Bonobos<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/i.pinimg.com\/originals\/d7\/f9\/ec\/d7f9ec3cd1f89753e64f243b3c76ad0b.jpg\" alt=\"Bonobos example of great abandoned cart email\"\/><\/figure>\n\n\n\n<p><strong>What I like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cForget something?\u201d works well as a headline because people often get interrupted, abandon their carts, and then simply forget to go back.<\/li>\n\n\n\n<li>\u201cDon\u2019t worry \u2013 fit happens\u201d takes the pressure off the customer and lets them know that the company understands that they have their reasons for abandoning the cart. The last thing you want to do is make your customers feel guilty!<\/li>\n\n\n\n<li>\u201cAs a new customer, you get 20% off your first order\u201d is a great way to give the customer that extra nudge towards the purchase.<\/li>\n<\/ul>\n\n\n\n<p>One thing I\u2019d do differently here is change the call to action button color into something bright that would make it pop in the overall color scheme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2sheridynfisherswimwear\">2. Sheridyn Fisher Swimwear<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/i.pinimg.com\/originals\/fe\/b6\/c2\/feb6c2b15e90d51a6b519b8f3b7954fc.jpg\" alt=\"example abandoned cart recovery email\"\/><\/figure>\n\n\n\n<p><strong>What I like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe just want to remind you before it sells out\u201d and \u201cGet it before it\u2019s gone!\u201d creates a sense of urgency and scarcity. Customers are more likely to go back and complete their purchase if they realize that they don\u2019t have all the time in the world.<\/li>\n\n\n\n<li>\u201cYour shopping bag\u201d section with images of the abandoned items reminds the customer what they wanted to buy and why. Remember, a picture is more powerful than a thousand words!<\/li>\n\n\n\n<li>\u201cFree shipping within Australia for orders over $100\u201d encourages customers to spend more money to get free shipping.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=migration-offer\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1892\" height=\"746\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10156-1.png\" alt=\"Free migration offer\" class=\"wp-image-7485\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3rayban\">3. Ray-Ban<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"646\" height=\"1325\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/04\/ray-bans.png\" alt=\"Ray Ban email example of a great recovery email\" class=\"wp-image-2681\"\/><\/figure>\n\n\n\n<p><strong>What I like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cStuck under a rock? Attacked by a bear?\u201d is a headline that immediately grabs attention. It, together with the text that follows, also reinforces the image of Ray-Ban as a casual, fun brand.<\/li>\n\n\n\n<li>\u201cFinish your purchase now\u201d is a great call to action button because it gives the customer a nudge to complete the purchase. Pay attention to how it is red and stands out in the overall color scheme.<\/li>\n\n\n\n<li>\u201cNeed help placing your order?\u201d ensures that confused customers know where they can get help. People often abandon their carts simply because of technical glitches. You want to be there and give them a hand when that happens.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4columbia\">4. Columbia<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/i.pinimg.com\/originals\/52\/66\/b0\/5266b01ca100606febc4b6bcc2b69f2a.jpg\" alt=\"great abandoned cart example\"\/><\/figure>\n\n\n\n<p><strong>What I like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe\u2019re here to help\u201d works well as a headline, especially in situations where the customer abandoned the cart because they were confused, or because of a technical glitch. It also doesn\u2019t feel salesy.<\/li>\n\n\n\n<li>\u201cCheck the site for product reviews, or give us a call or email\u201d gives the customer clear instructions of what to do next, providing both a self-sufficient option and an option to get help.<\/li>\n\n\n\n<li>\u201cView your cart\u201d is a call to action button that works well with this low pressure email. It\u2019s noncommittal enough for the customer to just click it without giving it much thought. Note that it\u2019s important to adjust your call to action button to the overall tone of the email.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-f375f9de wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px\">\n<p class=\"has-text-align-center\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:27px;font-style:normal;font-weight:600;line-height:1.5\">Get Started on your Abandoned cart Emails with SmartrMail today <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">? Install SmartrMail and Automate your Abandoned cart Emails ?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill\" style=\"font-size:25px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=editable-block&amp;utm_campaign=Post-Purchase-email\">Start your free trial<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5victoriasecret\">5. Victoria Secret<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/i.pinimg.com\/originals\/26\/74\/6f\/26746f76139001c277e36c9d63bcfdb2.jpg\" alt=\"great abandoned cart email example from Victoria Secret\"\/><\/figure>\n\n\n\n<p><strong>What I like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cYou left a whole lotta sexy in your shopping bag\u201d is a great headline because it immediately grabs your attention and reminds you why you were shopping on Victoria Secret\u2019s website in the first place. They\u2019re basically asking you whether you still want to feel sexy. And who doesn\u2019t?<\/li>\n\n\n\n<li>\u201cGet those sexy little goodies before your bag expires!\u201d introduces the scarcity element to this email and adds urgency. Without it, the customer might say \u201cLater\u201d, close the email, and forget about it, but now they know that the clock is ticking. This makes them more likely to click through to their cart.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6virgintrains\">6. Virgin Trains<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/i.pinimg.com\/originals\/40\/8f\/8d\/408f8d229cd45b3329bf13ac92854421.png\" alt=\"alt\"\/><\/figure>\n\n\n\n<p><strong>What I like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cYou\u2019ve dropped your ticket!\u201d is a headline that has character, is fun, and grabs your attention. It immediately conjures the image of being in a busy train station. And that\u2019s exactly where Virgin Trains want your mind to go.<\/li>\n\n\n\n<li>\u201cDon\u2019t lose that ticket to Birmingham\u201d and the \u201cFrom\u201d and \u201cTo\u201d locations shown on the ticket reminds you where you wanted to go and why. Once again, that\u2019s exactly where Virgin Trains want your mind to go.<\/li>\n\n\n\n<li>\u201cDon\u2019t worry, we\u2019ve got it safe \u2013 but we can\u2019t guarantee that the price won\u2019t go up\u201d introduces the element of scarcity. If you wait, will you still be able to get the ticket for the same price? This uncertainity makes people more likely to complete their purchase.<\/li>\n<\/ul>\n\n\n\n<p>Note that the main call to action button one, \u201cPick Up Your Ticket\u201d, is the same color as the background, meaning that it doesn\u2019t stand out and grab attention. Yellow would probably work better there.<\/p>\n\n\n\n<p>Also, \u201cMore Reasons To Book\u201d each have their own separate call to action, which doesn\u2019t always lead back to the abandoned cart. They are unnecessary distractions! It\u2019s always better to only have one call to action button!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=migration-offer\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1892\" height=\"746\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10156-1.png\" alt=\"Free migration offer\" class=\"wp-image-7485\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7dollarshaveclub\">7. Dollar Shave Club<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/i.pinimg.com\/originals\/d6\/fe\/ac\/d6feacf5074d06fe2601a419bd057156.jpg\" alt=\"great abandoned cart email \"\/><\/figure>\n\n\n\n<p><strong>What I like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cStick around this time\u201d might seem a bit pushy, but combined with lighthearted style of the email, it works for the Dollar Shave Club. Be careful with headlines like this, though. You don\u2019t want your customers to feel like you are guilt tripping them!<\/li>\n\n\n\n<li>\u201cJoin the club\u201d is a great call to action button because it feels social and fun (who doesn\u2019t want to belong to a club?). Pay attention to how the button is orange and really pops in that color scheme. Also, note how there\u2019s only one call to action in the entire email. There\u2019s nothing to distract you from joining the club.<\/li>\n\n\n\n<li>\u201cDon\u2019t just trust Chuck\u201d section is a great idea because it provides social proof. Pay attention to how they provide a name and a photo for each testimonial. Also, note how one guy is a soldier and the other guy is a firefighter \u2013 the kind of people that men want to emulate.<\/li>\n<\/ul>\n\n\n\n<p><strong>What are the key lessons here?<\/strong><\/p>\n\n\n\n<p>Okay, so here are the the main take-aways from analyzing these great abandoned cart emails:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make sure that your branding is consistent.<\/strong>&nbsp;Is your brand serious or lighthearted? That should be reflected in the tone of your abandoned cart emails. Don\u2019t confuse the customers by having a serious brand and then sending wacky emails or vice versa. Consistency is very important.<\/li>\n\n\n\n<li><strong>Have an attention-grabbing headline.<\/strong>&nbsp;When someone opens your email, the headline must immediately grab their attention, otherwise you risk them closing it and moving on. Try to strike the right balance between nudging the customer in the right direction and not being too salesy.<\/li>\n\n\n\n<li><strong>Have a single call to action button.<\/strong>&nbsp;The sole purpose of an abandoned cart email is to get the customer to revisit their abandoned cart and complete the purchase. That should be your one and only call to action. Everything else is a distraction.<\/li>\n\n\n\n<li><strong>Make sure that the call to action button really pops.<\/strong>&nbsp;Your call to action button must stand out in your overall color scheme, so pick a color that is not used elsewhere and that contrasts well with the bakcground color. Yellow, green, and red are often good choices for the call to action button.<\/li>\n\n\n\n<li><strong>Add images of the items in the abandoned cart.<\/strong>&nbsp;You want to remind the customer what they were about to buy and why. The best way to do that is to show them the content of their abandoned cart.<\/li>\n\n\n\n<li><strong>Introduce the element of scarcity.<\/strong>&nbsp;You don\u2019t want people to open your email, then decide they\u2019ll check their cart later, and then forget all about it. Adding some urgency really helps with this. Remind them that their cart might expire, the prices might change, etc.<\/li>\n\n\n\n<li><strong>Have free shipping? Mention it!<\/strong>&nbsp;People are always worried about shipping costs so having free shipping removes a mental obstacle that might be standing between the customer and the purchase.<\/li>\n<\/ul>\n\n\n\n<p>Apply these lessons and you\u2019ll be way ahead of your competitors!<\/p>\n\n\n\n<p><strong>Conclusion<\/strong><\/p>\n\n\n\n<p>Abandoned cart emails are a great way to nudge people to return to your store and complete their purchases. In fact, not using them can lead to thousands upon thousands of dollars in lost sales. So what are you waiting for?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.smartrmail.com\/abandoned-cart-emails\/\">SmartrMail offers easy and reliable way to send great abandoned cart emails<\/a>. So start doing it and watch the sales roll in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"getabandonedcartemailsforshopifynetoandbigcommerce\">Get Your Own Great Abandoned Cart Emails<\/h2>\n\n\n\n<p>SmartrMail lets you automate great abandoned cart emails in minutes. You can set up to 3 recovery emails and control the time between people abandon their carts and receive the emails.<\/p>\n\n\n\n<p>You can also include product recommendations in the bottom of the emails, offer a discount, offer free shipping and more.<\/p>\n\n\n\n<p>Seeing how essential abandoned cart email campaigns are and how easy they are to set up, there\u2019s no reason to delay adding them to your ecommerce business any longer!<\/p>\n\n\n\n<p>To learn how to set them up, check out&nbsp;<a href=\"https:\/\/www.smartrmail.com\/blog\/abandoned-cart-emails\/\">our comprehensive guide that covers everything you need to know about abandoned cart emails and how to set them up in SmartrMail<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Did you know that&nbsp;69.23% of online shopping carts are abandoned&nbsp;? Think about what that means for your business. Out of every 100 customers who put items in their cart, 69 of them never make it through the check out.&nbsp;That represents massive amounts of lost revenue! Abandoned cart emails are an extremely effective way to pull [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":6269,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[76],"tags":[27],"class_list":["post-2058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-abandoned-cart-emails"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Awesome Abandoned Cart Emails You Should Learn From | SmartrMail<\/title>\n<meta name=\"description\" content=\"Abandoned cart emails are an effective way to convert once lost buyers. Learn how 7 stores are designing their abandoned cart emails to generate more sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Awesome Abandoned Cart Emails You Should Learn From | SmartrMail\" \/>\n<meta property=\"og:description\" content=\"Abandoned cart emails are an effective way to convert once lost buyers. Learn how 7 stores are designing their abandoned cart emails to generate more sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartrMail Email Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartrmail\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-22T18:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T02:24:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/04\/abandoned-cart-emails.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"603\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marcos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartrmail\" \/>\n<meta name=\"twitter:site\" content=\"@smartrmail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marcos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Awesome Abandoned Cart Emails You Should Learn From | SmartrMail","description":"Abandoned cart emails are an effective way to convert once lost buyers. Learn how 7 stores are designing their abandoned cart emails to generate more sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/","og_locale":"en_US","og_type":"article","og_title":"7 Awesome Abandoned Cart Emails You Should Learn From | SmartrMail","og_description":"Abandoned cart emails are an effective way to convert once lost buyers. Learn how 7 stores are designing their abandoned cart emails to generate more sales.","og_url":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/","og_site_name":"SmartrMail Email Marketing Blog","article_publisher":"https:\/\/www.facebook.com\/smartrmail","article_published_time":"2020-04-22T18:09:00+00:00","article_modified_time":"2023-03-23T02:24:46+00:00","og_image":[{"width":1200,"height":603,"url":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/04\/abandoned-cart-emails.png","type":"image\/png"}],"author":"marcos","twitter_card":"summary_large_image","twitter_creator":"@smartrmail","twitter_site":"@smartrmail","twitter_misc":{"Written by":"marcos","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/#article","isPartOf":{"@id":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/"},"author":{"name":"marcos","@id":"https:\/\/www.smartrmail.com\/blog\/#\/schema\/person\/7bf7064a1264f1048ec4e2ddf5366be2"},"headline":"7 Great Abandoned Cart Emails You Should Learn From","datePublished":"2020-04-22T18:09:00+00:00","dateModified":"2023-03-23T02:24:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/"},"wordCount":1610,"publisher":{"@id":"https:\/\/www.smartrmail.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/04\/abandoned-cart-emails.png","keywords":["Abandoned Cart Emails"],"articleSection":["Inspiration"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/","url":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/","name":"7 Awesome Abandoned Cart Emails You Should Learn From | SmartrMail","isPartOf":{"@id":"https:\/\/www.smartrmail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/#primaryimage"},"image":{"@id":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/04\/abandoned-cart-emails.png","datePublished":"2020-04-22T18:09:00+00:00","dateModified":"2023-03-23T02:24:46+00:00","description":"Abandoned cart emails are an effective way to convert once lost buyers. Learn how 7 stores are designing their abandoned cart emails to generate more sales.","breadcrumb":{"@id":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/#primaryimage","url":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/04\/abandoned-cart-emails.png","contentUrl":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2018\/04\/abandoned-cart-emails.png","width":1200,"height":603,"caption":"abandoned cart emails"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartrmail.com\/blog\/7-awesome-abandoned-cart-emails-you-should-learn-from\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartrmail.com\/blog\/"},{"@type":"ListItem","position":2,"name":"7 Great Abandoned Cart Emails You Should Learn From"}]},{"@type":"WebSite","@id":"https:\/\/www.smartrmail.com\/blog\/#website","url":"https:\/\/www.smartrmail.com\/blog\/","name":"SmartrMail Email Marketing Blog","description":"SmartrMail Email Marketing Blog","publisher":{"@id":"https:\/\/www.smartrmail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartrmail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.smartrmail.com\/blog\/#organization","name":"SmartrMail","url":"https:\/\/www.smartrmail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartrmail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/05\/smartrmail-logo-copy-2.png","contentUrl":"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/05\/smartrmail-logo-copy-2.png","width":208,"height":208,"caption":"SmartrMail"},"image":{"@id":"https:\/\/www.smartrmail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/smartrmail","https:\/\/x.com\/smartrmail","https:\/\/www.linkedin.com\/company\/smartrmail","https:\/\/www.youtube.com\/channel\/UCnDoxEwyCY-pq3bItZV4NYw"]},{"@type":"Person","@id":"https:\/\/www.smartrmail.com\/blog\/#\/schema\/person\/7bf7064a1264f1048ec4e2ddf5366be2","name":"marcos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2b466c0faed12f4c2ef060e59e46defd0ec7001bd33508d729fd69b45d05449c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2b466c0faed12f4c2ef060e59e46defd0ec7001bd33508d729fd69b45d05449c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2b466c0faed12f4c2ef060e59e46defd0ec7001bd33508d729fd69b45d05449c?s=96&d=mm&r=g","caption":"marcos"},"url":"https:\/\/www.smartrmail.com\/blog\/author\/marcos\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/posts\/2058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/comments?post=2058"}],"version-history":[{"count":13,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/posts\/2058\/revisions"}],"predecessor-version":[{"id":8454,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/posts\/2058\/revisions\/8454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/media\/6269"}],"wp:attachment":[{"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/media?parent=2058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/categories?post=2058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartrmail.com\/blog\/wp-json\/wp\/v2\/tags?post=2058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}