{"id":2101,"date":"2019-01-16T02:28:55","date_gmt":"2019-01-16T02:28:55","guid":{"rendered":"https:\/\/stagingfront.smartrmail.com\/blog\/?p=2101"},"modified":"2024-02-23T09:43:40","modified_gmt":"2024-02-22T22:43:40","slug":"3-woocommerce-email-templates-to-help-inspire-your-email-marketing","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/3-woocommerce-email-templates-to-help-inspire-your-email-marketing\/","title":{"rendered":"3 WooCommerce Email Templates to Help Inspire Your Emails"},"content":{"rendered":"\n<p>If you\u2019re an online retailer or looking to open up an online store, WooCommerce is a great platform to consider. Not only is it a simple plugin you can easily install on your WordPress site, but it is also highly customizable. This makes it a natural choice if you value being able to fine-tweak exactly how your site looks.<\/p>\n\n\n\n<p>Great design is incredibly important for online retailers, particularly those who are small businesses, as it helps establish trust and achieves conversions.<\/p>\n\n\n\n<p>However, there\u2019s one aspect of WooCommerce where design is noticeably lacking: Their default transactional emails. Unfortunately, the standard WooCommerce email is incredibly uninspiring.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"364\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/01\/default-woocommerce-transactional-email.png\" alt=\"default woocommerce transactional email\" class=\"wp-image-2291\"\/><\/figure>\n\n\n\n<p>Even though all the essentials are included in the email above, its genericness will do damage to your business\u2019 reputation and brand image. This is especially true if you\u2019ve put in the effort to create a well-designed online store to stand out.<\/p>\n\n\n\n<p>Despite this, the sheer number of WooCommerce stores still opting to use this default email template without any enhancements or modifications is shocking particularly when you consider just how easy it is to send better emails.<\/p>\n\n\n\n<p>Sending better-looking transactional emails with WooCommerce is achievable in two ways: either by customizing the default template or by using a different template altogether.<\/p>\n\n\n\n<p>While we won\u2019t cover how to go about customizing the default template in this post, we want to showcase three custom templates that are significant improvements on the standard WooCommerce email. You can either use these templates directly, or you can simply use them to inspire your future email marketing efforts.<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"atemplatethattakesadvantageofimages\">A Template That Takes Advantage of Images<\/h2>\n\n\n\n<p>One of the biggest downfalls of the default email template is the absence of any images. Images are absolutely critical in your marketing communications, and email is no exception.<\/p>\n\n\n\n<p>Images are particularly important in&nbsp;<a href=\"https:\/\/www.smartrmail.com\/blog\/well-crafted-order-confirmation-emails\/\">order confirmation emails<\/a>&nbsp;as customers will want to see images of the products they\u2019ve just purchased.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"471\" height=\"927\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/01\/Camel-template-by-IvyCommerce.png\" alt=\"Camel template by IvyCommerce\" class=\"wp-image-2292\"\/><\/figure>\n\n\n\n<p>That\u2019s why the above template, Camel by IvyCommerce, is a good choice for your next order confirmation email.<\/p>\n\n\n\n<p>While the overall aesthetic of the template won\u2019t blow your subscribers away, it\u2019s a step up from not having any images at all. This makes the email appear more professional, which helps maintain the trust customers had when they placed their orders with you.<\/p>\n\n\n\n<p>The top image also gives you the ability to re-enforce your branding which can help with repeat purchases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fullimagetemplate\">Full Image Template<\/h2>\n\n\n\n<p>Why stop at just including small images of the products someone has ordered? If you want to truly impress your new customers, then you\u2019re going to have to think bigger.<\/p>\n\n\n\n<p>That\u2019s where this\u00a0<a href=\"http:\/\/woocommerce.monsart.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">template by Monsart<\/a>\u00a0comes in.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"572\" height=\"857\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/01\/Monsart-WooCommerce-Email-Template-Theme.png\" alt=\"WooCommerce Email Template theme\" class=\"wp-image-2293\"\/><\/figure>\n\n\n\n<p>By including a full-sized, edge-to-edge image in the background, this template lets you create highly effective emails. Whether you\u2019re a fun, youthful brand or one that prides itself on a long history of quality craftsmanship, the background image affords you plenty of space to communicate the essence of your brand.<\/p>\n\n\n\n<p>The contents of the order are also laid out differently from the default WooCommerce order confirmation email. This helps it stand out even more against the sea of default emails.<\/p>\n\n\n\n<p>The only thing to be aware of when sending emails with heavy use of images is that some email clients (Gmail, Outlook, etc.) may not always display the images. This can often occur when it\u2019s the first time you\u2019re emailing a particular customer (as can be the case with order confirmation emails for first-time customers).<\/p>\n\n\n\n<p>Don\u2019t let this dissuade you from including images in your future emails, however. Rather this is just something worth keeping in mind, not just for transactional emails, but all types of email marketing campaigns.\u00a0<a href=\"https:\/\/docs.smartrmail.com\/faq\/subscribers\/what-is-alt-text-and-why-do-you-need-to-use-it\" target=\"_blank\" rel=\"noreferrer noopener\">Using alt text with your images<\/a>\u00a0can help mitigate any issues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=migration-offer\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"746\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10156-1.png\" alt=\"Free migration offer\" class=\"wp-image-7485\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"templatewithlargeproductimages\">Woocommerce Email Templates With Large Product Images<\/h2>\n\n\n\n<p>In case you haven\u2019t realized it yet, we\u2019re fans of templates that include imagery.<\/p>\n\n\n\n<p>Even though the above two templates both included product images, these were quite small. Larger images allow more details to be shown and mean that people opening your email don\u2019t have to struggle to view and make out what the image is of. That\u2019s why we\u2019re fans of the template below.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"328\" height=\"708\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/01\/Lil-Commerce-WooCommerce-email-template.png\" alt=\"Lil Commerce WooCommerce email template\" class=\"wp-image-2294\"\/><\/figure>\n\n\n\n<p>This template, creatively named \u2018Confirmation 4\u2019, by\u00a0<a href=\"http:\/\/notification-emails.com\/transactional-email-templates\" target=\"_blank\" rel=\"noreferrer noopener\">Lil Commerce<\/a>\u00a0does a much better job at displaying what your customer has ordered compared with the other two templates. Comparing it to the default WooCommerce transactional email, it\u2019s lightyears ahead.<\/p>\n\n\n\n<p>The other thing we like about this template is that it includes\u00a0<a href=\"https:\/\/www.smartrmail.com\/auto-emails\/\">product recommendations<\/a>\u00a0at the bottom. Including these recommendations is a great way to cross-sell products, which leads to more sales and, therefore, more revenue for your online shop.<\/p>\n\n\n\n<p>Being an HTML template, however, means that setting it up, especially the product recommendations, will require a bit more work compared to regular templates like the other two on this list. If you know a bit of HTML or know someone who does, this shouldn\u2019t be too hard. The results will definitely make it worthwhile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wheretofindmoretemplates\">Where To Find More Templates<\/h2>\n\n\n\n<p>Finding templates for WooCommerce emails is hard. Finding these three templates wasn\u2019t easy. One of the most popular places to find templates, not just WooCommerce email ones but all manners of web templates and themes, is ThemeForest.net. Here you can\u00a0<a href=\"https:\/\/themeforest.net\/category\/marketing\/email-templates?term=woocommerce\" target=\"_blank\" rel=\"noreferrer noopener\">search for the term WooCommerce within their email templates category<\/a>\u00a0to hopefully find some other templates you like.<\/p>\n\n\n\n<p>Moreover,\u00a0<a href=\"https:\/\/blog.salesflare.com\/gmail-email-templates\" target=\"_blank\" rel=\"noreferrer noopener\">useful email template tools<\/a>\u00a0can help you design, compose, and manage your emails. They also have features to help you monitor your results.<\/p>\n\n\n\n<p>Now that you have some options to improve the appearance of your WooCommerce emails, it\u2019s time to start implementing some of the changes.<\/p>\n\n\n\n<p>If you\u2019re looking to take your ecommerce email marketing to the next level, you will need to move beyond simply sending just transactional emails. Instead, you\u2019ll also want to be sending welcome emails, automated flow emails, and more.<\/p>\n\n\n\n<p>To achieve this, you\u2019ll need an email service provider like\u00a0<a href=\"https:\/\/www.smartrmail.com\/\">SmartrMail<\/a>. If you don\u2019t already have an email service provider, then you should check out SmartrMail, we have a 15 day free trial and\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/smartrmail-personalized-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">seamlessly integrates with your WooCommerce store<\/a>.<\/p>\n\n\n\n<p>You can see an overview of all of&nbsp;<a href=\"https:\/\/www.smartrmail.com\/features\/\">SmartrMail\u2019s features here<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Three WooCommerce email templates that will search out much more than the default transactional email. Links to additional resources to find more too.<\/p>\n","protected":false},"author":35,"featured_media":2290,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[70],"tags":[61],"class_list":["post-2101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-woocommerce","tag-woocommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 WooCommerce Email Templates to Help Inspire Your Email<\/title>\n<meta name=\"description\" content=\"Three WooCommerce email templates that will search out much more than the default transactional email. Links to additional resources to find more too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartrmail.com\/blog\/3-woocommerce-email-templates-to-help-inspire-your-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 WooCommerce Email Templates to Help Inspire Your Email\" \/>\n<meta property=\"og:description\" content=\"Three WooCommerce email templates that will search out much more than the default transactional email. 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