{"id":3829,"date":"2019-03-05T03:58:47","date_gmt":"2019-03-05T03:58:47","guid":{"rendered":"https:\/\/stagingfront.smartrmail.com\/blog\/?p=3829"},"modified":"2023-03-22T16:30:15","modified_gmt":"2023-03-22T05:30:15","slug":"how-to-write-customer-focused-emails-that-convert","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/how-to-write-customer-focused-emails-that-convert\/","title":{"rendered":"How to Write Customer-Focused Emails That Convert"},"content":{"rendered":"\n

Email marketing is one of the most effective digital marketing channels that allows to communicate with consumers directly and reach them with personalized, relevant offers. In fact, it has the highest median return on investment<\/a> (ROI) of 122 percent, which is 4 times higher than social media and paid search channels combined.<\/p>\n\n\n\n

However, achieving such an impressive ROI requires much more than creating promotional emails and sending them out to subscribers. Every day, they receive a lot of emails from other brands (in fact, the total number of business-related emails sent and received per day in 2018 exceeded 281 billion<\/a>!), so making your emails as attractive to recipients as possible is simply a must.<\/p>\n\n\n\n

Since relevancy to consumers is your number one priority, writing consumer-focused emails is a good way to maximize the chances that your messages will be noticed and opened in an overfilled inbox.<\/p>\n\n\n\n

Here\u2019s how you do it.<\/p>\n\n\n\n