{"id":4444,"date":"2019-06-03T15:24:06","date_gmt":"2019-06-03T05:24:06","guid":{"rendered":"https:\/\/www.smartrmail.com\/blog\/?p=4444"},"modified":"2019-11-14T15:39:41","modified_gmt":"2019-11-14T04:39:41","slug":"mailchimp-alternatives-for-different-uses","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/mailchimp-alternatives-for-different-uses\/","title":{"rendered":"Mailchimp Alternatives: Different Options for Different Uses"},"content":{"rendered":"\n<p>When you think of email marketing tools, the first name that probably comes to mind is Mailchimp. <br><\/p>\n\n\n\n<p>There\u2019s a reason for this. Namely its popularity with people using it for a wide range of email marketing purposes. This is largely thanks to the variety of different tools Mailchimp offers. Everything from your standard email newsletter, to sending physical postcards in the mail. <br><\/p>\n\n\n\n<p>Having a free plan also doesn\u2019t hurt with growing their presence. <br><\/p>\n\n\n\n<p>Having a finger in every pie means that Mailchimp quite often spreads itself too thin though. Their focus on so many different industries usually results in features that are not up to the standard you need as you grow. <br><\/p>\n\n\n\n<p>Put another way, Mailchimp is a jack-of-all-trades and a master of none. <br><\/p>\n\n\n\n<p>So while it might be a great option when you\u2019re first getting started, soon you\u2019ll find yourself booted off the free plan and looking for more powerful features. That\u2019s where the search for a Mailchimp alternative starts. <br><\/p>\n\n\n\n<p>To help speed up this process, we\u2019ve created this list of the most common different use cases for Mailchimp. For each case we\u2019ve listed a Mailchimp alternative that we think will serve you much better. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Basic Newsletter Mailchimp Alternative<\/h2>\n\n\n\n<p><a href=\"https:\/\/elasticemail.com\/\">Elastic Mail<\/a><br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/SguGgPCpPWSI_-K_9S9PYn7QZ0pXvDwj_Hvpw9ztfsPc6_E7_O0lAa-rLSTWwy-yCT7jGd0miyFnN0vGl0w9vMmuR3lUs_TxwNFWYSoGWNGg8RkUmTnuV8N8qD5-afBk09qltG_S\" alt=\"Screenshot of Elastic Email: Newsletter Mailchimp Alternative \"\/><\/figure><\/div>\n\n\n\n<p>Mailchimp\u2019s original sole use remains it\u2019s strongest suit: sending out an email blast. There\u2019s no denying Mailchimp\u2019s a great tool to do this, however all the other features you don\u2019t necessarily need add to the price you pay for the service. This becomes especially relevant the more your email list grows. <br><\/p>\n\n\n\n<p>Sometimes you\u2019re just after an email marketing platform that\u2019s cheaper than Mailchimp. <br><\/p>\n\n\n\n<p>For this, we recommend Elastic Mail. <br><\/p>\n\n\n\n<p>Despite it not being the cheapest solution to sending bulk emails, Elastic Mail has enough features to make it a true Mailchimp alternative. All while remaining much more affordable than Mailchimp. <br><\/p>\n\n\n\n<p>In terms of Elastic Email\u2019s feature set, they have everything you would expect, including: <br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Modern email template editor<\/li><li>List Segmentation<\/li><li>Autoresponders<\/li><li>Subscription forms<\/li><li>API access<\/li><li>Unlimited sending<\/li><li>Analytics<\/li><\/ul>\n\n\n\n<p>If you\u2019re just looking for basic email marketing software without all of the extra features for more specialized users, Elastic Mail is the perfect fit <br><\/p>\n\n\n\n<p>When it comes to pricing, you also stand to save a significant amount. Let\u2019s say you have 100,000 contacts, with Mailchimp\u2019s Standard Plan that would set you back $499 a month. Whereas with Elastic Mail you\u2019re looking at only $149 a month. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mailchimp Alternative for Shopify Stores<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.smartrmail.com\">SmartrMail<\/a><br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/VN9wkCxUIyHPjhwhw5EEykIzsBvBIR-6uF8_p6T0kKepaYpsEwjYWkSqw0WueDVRZp9A95JN9tcQI4RNDGIP_kO5ooJZzIkjWMpYST2_EdEcLqSRQVrp199hrE1H64PGB5lXLyob\" alt=\"Shopify Email Marketing Mailchimp Alternative - SmartrMail\"\/><\/figure><\/div>\n\n\n\n<p>Shopify stores, and others using various other ecommerce platforms, require certain unique features from their email marketing. These range from <a href=\"https:\/\/www.smartrmail.com\/abandoned-cart-emails\/\">abandoned cart recovery emails<\/a> to the ability to segment customers by conditions such as previous purchases. Among many other ecommerce focused email features. <br><\/p>\n\n\n\n<p>While Mailchimp has made some inroads into ecommerce, their offering remains severely limited. If you\u2019re currently using Mailchimp as your store\u2019s email marketing service, you\u2019ll already be well aware of this. <br><\/p>\n\n\n\n<p>Most limiting of all, however, is that <a href=\"https:\/\/www.smartrmail.com\/blog\/mailchimps-shopify-integration-is-gone-whats-next-for-email-marketing\/\">Mailchimp no longer has a native integration with Shopify<\/a>. This effectively forces Shopify merchants to use an alternative email marketing solution for even the most basic of ecommerce features. <br><\/p>\n\n\n\n<p>This is where SmartrMail makes for an ideal solution. <br><\/p>\n\n\n\n<p>We\u2019ve built SmartrMail to be solely focused on ecommerce email marketing. The entire app has been designed with a single goal in mind: to get your store more sales. <br><\/p>\n\n\n\n<p>The app lets you easily and quickly design product newsletters, set up automations including welcome and <a href=\"https:\/\/www.smartrmail.com\/winback-emails\/\">win-back campaigns<\/a> as well as abandoned cart emails. Any email feature you need for your store\u2019s marketing strategy, SmartrMail has it. <br><\/p>\n\n\n\n<p>The price plans are also quite affordable. You can get all this extra functionality for the same price as Mailchimp, give or take a few dollars. <br><\/p>\n\n\n\n<p>Combine all of this with an easy to use interface and great customer support and you have the perfect Mailchimp alternative for Shopify.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alternative to Mailchimp for Bloggers<\/h2>\n\n\n\n<p><a href=\"https:\/\/convertkit.com\/\">ConvertKit<\/a><br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/2XVtgdMcfxM3Sq9JfWLz5jsmDke6t2tgsWlsaN-mmjpirm1mYIOx6PaoO7eNUvRWOwvVY-NnZmAMVoSGgqST9-HKpFtnbTGxJ0r9xcArz1bhapDbYbP1BUjX8wmrWIKPbqVivrCy\" alt=\"Screenshot of ConvertKit - Alternative to Mailchimp for Bloggers\"\/><\/figure><\/div>\n\n\n\n<p>ConvertKit is often marketed as being built by bloggers for bloggers. And for good reason. It\u2019s founder, Nathan Berry, gave up a successful blogging career to found ConvertKit. <br><\/p>\n\n\n\n<p>For most professional bloggers, the end game is to increase subscriptions. Unlike Mailchimp, ConvertKit has been built entirely with this one goal in mind. As a result, the platform is packed with features to help you achieve this including: <br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Easy-to-embed forms<\/li><li>Landing pages<\/li><li>WordPress integration<\/li><li>Lead magnet opt-ins<\/li><\/ul>\n\n\n\n<p>As well as standard email marketing features like:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Email editor<\/li><li>List segmentation<\/li><li>Email marketing automation<\/li><li>Detailed analytics and reporting<\/li><\/ul>\n\n\n\n<p>All of this makes ConvertKit the go to choice for major blogs such as Zen Habits and Impossible HQ. <br><\/p>\n\n\n\n<p>So if you\u2019re a blogger, or even a YouTuber or podcaster, ConvertKit is definitely worth checking out. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alternative to Mailchimp Postcards<\/h2>\n\n\n\n<p><a href=\"https:\/\/directmailmanager.com\/\">DirectMail Manager <\/a><br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/eOwCgATwkWX2m8wXAuvHe253ghY9KYjf58MFelYIfM4TYM0czlKIGbHuk1wQ3R-7BiZ2M-jEWRJV6coGSI0CaY4MRCqVJsP6se0exhQ4FBRg60YOqiurDW0VN9K9YRHELYp6Nxsn\" alt=\"DirectMail Manager screenshot alternative for postcards\"\/><\/figure><\/div>\n\n\n\n<p>The ability to send physical postcards in the mail with Mailchimp is a relatively new feature. And while Mailchimp is great at sending email, it\u2019s true effectiveness with direct mail marketing remains to be seen. <br><\/p>\n\n\n\n<p>No matter how good Mailchimp is with mailing postcards however, you\u2019ll still end up paying more all the extra services they have to use it. <br><\/p>\n\n\n\n<p>Compare this with DirectMail Manager that only charges you to send mail. The only paid plan they have only reduces the cost of mail-outs and even that comes with a 30 day free trial. &nbsp;<br><\/p>\n\n\n\n<p>The service also comes with features that will make you feel right up home like: <br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Easy design tools<\/li><li>Reporting and analytics<\/li><li>A\/B testing <\/li><li>Software integrations with Zapier, Marketo, Infusionsoft and more. <\/li><\/ul>\n\n\n\n<p>It also comes with more direct mail relevant features that Mailchimp doesn\u2019t yet have. For instance you have access to mailing lists of different demographics like age and income to target the right people. <br><\/p>\n\n\n\n<p>DirectMail Manager is also cheaper than Mailchimp. Sending a postcard with Mailchimp starts at around $1 a pop. Whereas with DirectMail Manager sending a standard postcard is only 45 cents. <br><\/p>\n\n\n\n<p>All of this definitely makes DirectMail Manager a much more attractive option for people looking at getting involved with direct mail marketing than Mailchimp. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mailchimp Event Management Alternative<\/h2>\n\n\n\n<p><a href=\"https:\/\/vendini.com\/\">Vendini<\/a><br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/sWY6HWR9iKrxiLPJdUvI_XtDMMTEl2pWjv6NYDj7R3PEb88SEFkcQkFffmq7AbH0geJWHQcLw9ffN4_o2smi2TVDnoixHSraAaaaIQJl6OJJ_RbuwSGv7wGxfmHtnLfEfHkWui2-\" alt=\"vendini screenshot - mailchimp event management alternative\"\/><\/figure><\/div>\n\n\n\n<p>If you\u2019re a small business that often organizes and runs events, you might currently be using Mailchimp to keep in touch with attendees before and after your event. <br><\/p>\n\n\n\n<p>As Mailchimp was never really designed with this purpose in mind, managing this can get very cumbersome very quickly. Instead you\u2019d be much better off with a service that is built with event management in mind.<br><\/p>\n\n\n\n<p>While there are plenty of event management solutions out there, Vendini also has an impressive range of email marketing tools built into it. <br><\/p>\n\n\n\n<p>In addition to having more email design flexibility over most other event and ticketing apps, Vendini also lets you run drip email campaigns. This is useful as it enables you to keep your audience engaged after your event and remarket to them later on. <br><\/p>\n\n\n\n<p>Of course, the service also has all the other features you\u2019d expect from an events management platform like barcode scanning that Mailchimp does not. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Landing Pages <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.leadpages.net\/\">Leadpages<\/a><br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0idwdQONQrrV8CND0hqsTRPWHb2do3IYzP00IWqMKI0xtwfmnYO-G4jzBXqHWKfSamdh4QSOD1h60LQ0_V6-XH_cKI5ZAyac-M8iL-ElmIs58FvGPcs-KT8CrEXh5AK030b-bNHn\" alt=\"leadpages screenshot - landing pages alternative\"\/><\/figure><\/div>\n\n\n\n<p>Growing your email list relies heavily on utilizing lead generators like landing pages, popups and alert bars. You also want the tools to be able to properly optimize these email collectors to ensure that you\u2019re acquiring as many leads as you can. <br><\/p>\n\n\n\n<p>Mailchimp\u2019s popup and landing pages do a decent job of this. However they\u2019re not the best and if you\u2019re using another email marketing service, you\u2019ll want to utilize better subscription forms. <br><\/p>\n\n\n\n<p>Leadpages offers a much more comprehensive range of tools to let you grow your lists and business. This includes popups and alert bars in addition to customizable landing pages and even fully fledged websites. <br><\/p>\n\n\n\n<p>There are three different pricing tiers and the Advanced plan certainly provides as much functionality that any small to medium sized business could ever need. <\/p>\n\n\n\n<p>Their Standard plan still provides much more functionality and tools than Mailchimp and starts at an affordable $17 a month. This includes a 14 day free trial. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p>Mailchimp makes it easy to start sending emails and getting your business off the ground. However as the list above shows, there are plenty of more powerful, and in many cases cheaper, alternatives to Mailchimp out there. <br><\/p>\n\n\n\n<p>While you might be coasting on Mailchimp\u2019s free plan at the moment, whatever your needs are, it\u2019s worthwhile investigating these alternatives. The last thing you want to do is get stuck with Mailchimp as you get bigger and have it be a constant handbrake on growth. <\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Your ideal Mailchimp alternative depends on what you use Mailchimp for. This list lets you find your ideal alternative.<\/p>\n","protected":false},"author":35,"featured_media":4449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[73],"tags":[94],"class_list":["post-4444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-mailchimp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mailchimp Alternatives: Different Options for Different Uses | SmartrMail Email Marketing Blog<\/title>\n<meta name=\"description\" content=\"Your ideal Mailchimp alternative depends on what you use Mailchimp for. This list lets you find your ideal alternative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartrmail.com\/blog\/mailchimp-alternatives-for-different-uses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailchimp Alternatives: Different Options for Different Uses | SmartrMail Email Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Your ideal Mailchimp alternative depends on what you use Mailchimp for. 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