{"id":4676,"date":"2018-07-25T11:08:09","date_gmt":"2018-07-25T01:08:09","guid":{"rendered":"https:\/\/www.smartrmail.com\/blog\/?p=4676"},"modified":"2023-03-24T10:04:52","modified_gmt":"2023-03-23T23:04:52","slug":"spring-break-marketing-tips-for-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/spring-break-marketing-tips-for-ecommerce-websites\/","title":{"rendered":"Spring Break Marketing Tips for E-Commerce Websites"},"content":{"rendered":"\n<p>Spring break marks the changing of the seasons\nfor many consumers. While some families travel, others stay at home. Regardless\nof where people are, it\u2019s a great time for your eCommerce website! No matter\nwhere your target consumer is, they can still make purchases online.<\/p>\n\n\n\n<p>Individuals can seem difficult to attract, but\nnever fear, if you utilize any of the tactics below, you can be sure to pull\nthem into visiting your site.<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Blog About Spring Uses for\nProducts<\/h2>\n\n\n\n<p>Blogs are a way to give customers insights into various topics around your brand. Posts can range from a new product update to a tutorial on how to use two products together. <\/p>\n\n\n\n<p>For spring break, you should think about finding fresh content to use on your blog. <a href=\"https:\/\/sujanpatel.com\/content-marketing\/trending-content\/\">Find out what\u2019s trending<\/a> or new on other outlets. If you have a product that can either be plugged using that news story or offers a solution to a current problem in an area, blog about it. <\/p>\n\n\n\n<p>For instance, if you have a new line of rainwear available on your website, blog about your 10 essential pieces of rainwear for people who\u2019ve had too much rain during their spring. You can provide links to your product pages or other useful pages within your blog posts. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Target Customers on Social Media<\/h2>\n\n\n\n<p>Set the mood for spring across social media\nchannels. By using colors and themes associated with spring, your brand can\nconvey or spotlight products and discounts that are running for the season.\nVideos are another way to highlight spring offerings. You can discuss either a\npromotion or showcase a DIY project using your product in these videos. By\nhelping the customer understand how to use the product, you can close out the\nvideo with where to buy it online.<\/p>\n\n\n\n<p>People enjoy using eCommerce websites because\nof the simplicity in purchasing a product no matter where they are located. You\nshould use that to your advantage. Spring break is a time of travel for all\ntypes of people. <a href=\"https:\/\/coschedule.com\/blog\/how-to-find-your-target-audience\/\">Locate your target audience<\/a> and promote your\nbrand, or a discount, across their social media channels. For example, a\nfamily-oriented eCommerce website is going to have big success running a\ngeo-targetting campaign near Orlando, Florida. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Implement Discounts or Sales to\nAttract New Customers<\/h2>\n\n\n\n<p>A sales promotion is a great way to get people\nvisiting your website for deals on anything from left over winter stock to\nnewer items. <a href=\"https:\/\/www.blippr.com\/about\/coupon-code-stats\/\">Blippr reports<\/a> that 29% of online shoppers\nwill buy a heavily discounted item they did not originally intend to purchase,\nwhich is an opportunity for you to clear out older stock to make room for new\nspring and summer items. <\/p>\n\n\n\n<p>For these campaigns, don\u2019t be afraid to think\noutside the box. Spring is a diving board for summer. Instead of a solely\nspring break promotion, use the week as a teaser for what\u2019s to come in summer.\nOffer limited amounts of new products to VIP shoppers and ask them to post\ntheir opinions on social media. This tactic can help brands in the long run by\nbuilding good will between shoppers and your brand, and allows you to test run\nsomething before pouring lots of time and money into it.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=email-made-easy\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1846\" height=\"831\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10187-1.png\" alt=\"Install SmartrMail Banner\" class=\"wp-image-7685\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Email Your Customers<\/h2>\n\n\n\n<p>Email campaigns are a great way to get in\nfront of consumers with messaging and promotions during spring break. It gives\npeople a chance to pick and choose what pieces of content they want to interact\nwith. From blog posts to social posts, emails contain a variety of calls to\naction or overviews of what\u2019s going on with your brand or business. Emails\nalert customers to discounted stock or new products for the next season and\nthey work great during the change of seasons.<\/p>\n\n\n\n<p>These emails are an opportunity to explain\nsomething at length. Rather than using a 250 character or less tweet, an email\ncan discuss what the promotion is and what discounts are being offered at\nlength. You can also explain promotions along with limitations and exclusions.\nOr, you can provide a sneak peek of a blog post or new spring product. Each\nsection can link to a page on your eCommerce site to help your consumers get to\nthe right page.<\/p>\n\n\n\n<p>With a little planning, your spring break\nmarketing can be a success for your eCommerce website. Think about what you\nwant to achieve, and brainstorm ways to reach that goal. Bottom line, spring\nbreak is a great time to get visits to your eCommerce website.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Author Bio: Marie Johnson is a contributor to <a href=\"https:\/\/enlightened-digital.com\/\">Enlightened Digital<\/a>, UX designer and technology writer from New York City. When she\u2019s not writing, you can find her strolling through Central Park with a cappuccino in hand.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Spring break marks the changing of the seasons for many consumers. While some families travel, others stay at home. Regardless of where people are, it\u2019s a great time for your eCommerce website! No matter where your target consumer is, they can still make purchases online. Individuals can seem difficult to attract, but never fear, if [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":4677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[76],"tags":[111],"class_list":["post-4676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-spring-break"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spring Break Marketing Tips for E-Commerce Websites | SmartrMail Email Marketing Blog<\/title>\n<meta name=\"description\" content=\"Spring break marks the changing of the seasons for many consumers. 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