{"id":5043,"date":"2022-07-28T14:13:00","date_gmt":"2022-07-28T04:13:00","guid":{"rendered":"https:\/\/www.smartrmail.com\/blog\/?p=5043"},"modified":"2026-01-05T03:46:03","modified_gmt":"2026-01-04T16:46:03","slug":"expert-black-friday-campaign-ideas","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/expert-black-friday-campaign-ideas\/","title":{"rendered":"18 Experts Share Their Top Black Friday Campaign Ideas"},"content":{"rendered":"\n<p>Online retailers are gearing up for the biggest shopping weekend of the year. <br><\/p>\n\n\n\n<p>But with the frenzy of consumers looking for the best deals, also comes merchants trying to one up their competitors and capture as many sales as possible. Whether that\u2019s by offering a bigger discount, throwing in free gifts or ramping up their marketing budget to the max.<br><\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.finder.com\/black-friday-statistics\">over $90 billion expected to be spent this year<\/a>, the level of competition during the Black Friday Cyber Monday weekend is intense to say the least.&nbsp;<br><\/p>\n\n\n\n<p>But you likely already know that. Instead if you\u2019re reading this post you\u2019re fully aware of the importance of this time of year and are looking for Black Friday campaign ideas to take full advantage of the holiday shopping.<br><\/p>\n\n\n\n<p>If this is you, then you\u2019ve come to the right place.&nbsp;<br><\/p>\n\n\n\n<p>To give you the best chance at making the most of Black Friday, we\u2019ve asked 18 marketing experts for their top Black Friday campaign ideas.<br><\/p>\n\n\n\n<p>Here\u2019s what they came up with.<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t Leave It To The Last Minute<\/h2>\n\n\n\n<p>A common response among experts we asked for their Black Friday marketing ideas was that merchants shouldn\u2019t wait until Black Friday to launch their campaign.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Felix S\u00fcllwold<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2022\/08\/download-1.jpeg\" alt=\"\" class=\"wp-image-7377\"\/><\/figure>\n\n\n\n<p>Felix S\u00fcllwold is a digital marketing veteran. He suggests warming up your marketing communications in the lead up to Black Friday.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>BFCM &#8211; It&#8217;s not a 4-day activity. Counting down the days to Black Friday and then shooting all your marketing cannons will likely lead to your promotions just bouncing off.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Warm up the communications channels you will be using for your BFCM marketing. The easiest way to do so is by building hype: Announce the big deals that are coming, when the promotions start, or send content that prepares potential buyers for making a purchase: such as how-tos, testimonials, or product hacks.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">2) Steve Wilson&nbsp;<\/h3>\n\n\n\n<p>Steve Wilson suggests beginning to offer your Black Friday deals from early November.&nbsp;<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Set up a form where people can sign up for early bird specials in the beginning of November so it has some time to collect email addresses. Then send out emails to these people (as well as you list you already have) about your early bird specials for Black Friday\/Cyber Monday the week before.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Also make sure you have Retargeted ads running to capture more sales.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">3) Jon Tabbernor<\/h3>\n\n\n\n<p>Jon Tabbernor also recommends getting your Black Friday campaigns up and running well before the week arrives.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>It\u2019s all about building a buzz around your sale. By building a buzz around your Black Friday sale beforehand you can ensure that people know your sale is coming to achieve maximum traffic.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>For example by signing people up to an exclusive Black Friday email list to ensure people don&#8217;t miss out you can ensure people are engaged with your sale beforehand.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">4) David Bridburg<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2022\/08\/download-2.jpeg\" alt=\"David Bridburg\" class=\"wp-image-7379\"\/><\/figure>\n\n\n\n<p>David Bridburg is wise to point out that you shouldn\u2019t be just starting to collect email addresses for Black Friday even a month out.&nbsp;<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Marketing is a yearly event. I collect many email addresses from the public and the Sunday afternoon before Cyber Monday, I email out my best sale of the year. Making the day my most successful of the year.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">5) Jennifer Moore<\/h3>\n\n\n\n<p>While it may be a good idea to be prepared and launch your Black Friday campaigns early in November, Jennifer Moore, a marketing specialist, cautions against being too early. Instead suggests sending out your first Black Friday email two weeks in advance.&nbsp;<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Send targeted emails two weeks before your sales begin.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>In the past, we&#8217;ve tried a month prior, but we&#8217;ve found that as our world gets inundated with flashy tech, consumers are remembering less and less after a certain period of time.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The two week mark before Black Friday is perfect because, by that time, consumers are already thinking of what they&#8217;d like to purchase. They&#8217;re making budgets and will be sure to include your product on their list.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Depending on when you\u2019re reading this, the ship may have already set sail on launching your campaigns in early November. But that doesn\u2019t mean it\u2019s too late to collect email address to boost sales.<br><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"944\" height=\"268\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/10\/Banner-for-blog-1.png\" alt=\"\" class=\"wp-image-9220\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Power of Email Marketing During Black Friday<\/h2>\n\n\n\n<p>As a lot of the suggestions have already alluded to, email marketing is a powerful tool to increase sales.<br><\/p>\n\n\n\n<p>This is especially true given that <a href=\"https:\/\/www.mediapost.com\/publications\/article\/292015\/email-drives-a-fifth-of-holiday-online-sales.html\">email is responsible for driving a fifth of all online sales<\/a> during the holiday season.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6) Julianna Weiss-Roessler<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2022\/08\/download-3.jpeg\" alt=\"Julianna Weiss-Roessler\" class=\"wp-image-7380\"\/><\/figure>\n\n\n\n<p>If you don\u2019t have to time to properly set up email flows in preparation for Black Friday this year, don\u2019t worry. Julianna Weiss-Roessler points out that you can still use email marketing now in a way to also set yourself up for success next year.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Set yourself up for success in 2023. Take advantage of the bump in traffic by asking people for their email in exchange for the Black Friday deal. For example, you can offer, &#8220;Sign up for our email newsletter to get our killer Black Friday deal!&#8221; That way, you have the opportunity to turn a one-time buyer into a repeat client.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">7) Igor Cerjan<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2022\/08\/download-4.jpeg\" alt=\"Igor Cerjan\" class=\"wp-image-7381\"\/><\/figure>\n\n\n\n<p>Igor Cerjan from <a href=\"https:\/\/perceptiv.digital\/\">Perceptiv Digital<\/a> recommends setting up an email campaign to build excitement for your Black Friday offer.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Email is still king.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Prepare a drip campaign driving awareness and excitement about your promotion starting 3-5 days before Black Friday to give people time to think through their potential purchases and kick off Black Friday with a custom template that drives urgency.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Countdowns work best and make sure you put together a compelling offer!&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>You&#8217;ll find people window shopping during the days leading up to the sale and then purchasing on the day. Re-target everyone who opened your email on Facebook leading up to the sale and on the day with a separate campaign (this will be cheap since its a specific warm audience). With short attention spans, getting their attention of Facebook will increase your conversions and sales on the day.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">8) George Hartley<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"215\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2022\/08\/download-5.jpeg\" alt=\"George Hartley\" class=\"wp-image-7382\"\/><\/figure>\n\n\n\n<p>Email marketing has multiple features that you can use to make more sales, such as <a href=\"https:\/\/www.smartrmail.com\/auto-emails\">personalized product recommendations<\/a>. But if there\u2019s one type of email you definitely should set up it\u2019s abandoned cart emails.<br><\/p>\n\n\n\n<p>These are emails that are automatically sent to customers who add items to their carts, but fail to checkout.<br><\/p>\n\n\n\n<p>George Hartley recommends fully utilizing these emails during the Black Friday Cyber Monday weekend.&nbsp;<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/www.smartrmail.com\/abandoned-cart-emails\"><em>Abandoned cart emails<\/em><\/a><em> are a great tool to recover otherwise lost sales regardless of the time of year, but they\u2019re especially useful on Black Friday.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Your customers are going to be doing a lot of shopping across a lot of different sites meaning they\u2019re inevitably going to lose track of that\u2019s in their carts. That\u2019s why abandoned cart reminder emails are useful at prompting them to go back and checkout.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The problem however is that your competitors are also going to be sending the same people more emails than usual, leading to very crowded inboxes.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The key to making abandoned cart emails work during Black Friday is then increasing the frequency of the follow up emails so that you send them all within the 24 hour sales period.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<p><em>Other abandoned cart best practices like including increasingly better discount codes in your second and subsequent follow ups still apply.&nbsp;<\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9) Wei Tan<\/h3>\n\n\n\n<p>To help make your emails stand out in people\u2019s inboxes, Wei Tan from <a href=\"http:\/\/www.theorchardagency.com.au\/\">The Orchard Agency<\/a> recommends people use structured data.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>To make your email campaigns really stand out, consider using <\/em><a href=\"https:\/\/wei-tan.com\/blog\/email-marketing\/gmail-structured-data-emails\/\"><em>structured data<\/em><\/a><em> to generate more visibility and engagement with your Gmail audience.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Structured data can create a more visually impactful presence in Gmail inboxes, by allowing you to customise and promote your own image, coupon code, and promotional offer before they open up your email.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>With approximately 40% of B2C databases consisting of Gmail addresses, the application of Structured Data will give you the competitive advantage for a significant portion of your audience\/database.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"418\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/10\/Banner-for-blog.png\" alt=\"\" class=\"wp-image-9218\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Black Friday Retargeting Campaigns<\/h2>\n\n\n\n<p>Retargeting campaigns are another highly effective Black Friday marketing strategy.&nbsp; They also make a great addition to your email campaigns as you can often use your email list for your list of people retarget.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10) Matthew Post<\/h3>\n\n\n\n<p>This is exactly what Matthew Post from <a href=\"http:\/\/www.matthewpost.com\/\">MatthewPost.com<\/a> recommends.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>I would recommend going heavy on retargeting ads and remarketing emails. It is easier and more cost-effective to engage previous clients to have them purchase. Plus, shopping cart solutions, such as BigCommerce and WooCommerce, have plugins available where shoppers can receive an additional discount by sharing your store on social media. Combining these two strategies will turn past clients into evangelists.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">11) Ra\u00fal Galera<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"259\" height=\"194\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2022\/08\/download-6.jpeg\" alt=\"Ra\u00fal Galera\" class=\"wp-image-7383\"\/><\/figure>\n\n\n\n<p>When most merchants are trying to acquire new customers, Ra\u00fal Galera from <a href=\"https:\/\/www.referralcandy.com\/\">ReferralCandy<\/a> is wise to point out that your efforts are often best directed toward your existing customers.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>When we think about BFCM we tend to think about how to attract new customers to our store: heavy discounts, free shipping, and so on. But are these really valuable to your store?<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>BFCM is the time for the deal hunters and impulse buys. Most of the customers that will be landing on your store for the first time are probably just going to be looking at the numbers before the \u201c%\u201d sign. And that\u2019s okay. But the real value is what happens after that new customer makes their first purchase at your store.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>It&#8217;s <\/em><a href=\"https:\/\/www.candybar.co\/blog\/why-loyalty-programs\/\"><em>6-7 times cheaper<\/em><\/a><em> to persuade a customer to return than to acquire a new customer. You&#8217;ve done all the hard work &#8212; don&#8217;t let them go now! After their first visit, you should take the opportunity to start educating those customers about the brand, why you are different from other competitors and encourage them to come back for more. An email campaign is the best way to pique their interest.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Once these new customers start using your product and can see for themselves the value that you offer (say, a week after they\u2019ve received your product), you can hit them with another email &#8211; now with an invitation to join your referral program. Once they\u2019ve had enough time to use your product they\u2019ll be able to pitch it to their friends and family more efficiently and generate more referral sales for your store.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-f375f9de wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px\">\n<p class=\"has-text-align-center\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:27px;font-style:normal;font-weight:600;line-height:1.5\">Get Started on your Black Friday Emails with SmartrMail today <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">? Install SmartrMail and Automate your Black Friday Emails ?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=editable-block&amp;utm_campaign=black-friday-campaign-ideas\" style=\"font-size:25px\">Start your free trial<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Black Friday Social Media Campaigns<\/h2>\n\n\n\n<p>Of course, when it comes to online retailing we can\u2019t forget about social media. Here are some of the expert Black Friday campaign ideas for social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12) Andrei Vasilescu&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2022\/08\/Adi.png\" alt=\"Andrei Vasilescu\" class=\"wp-image-7384\" style=\"width:141px;height:141px\"\/><\/figure>\n\n\n\n<p>Andrei Vasilescu from <a href=\"http:\/\/www.dontpayfull.com\/\">DontPayFull<\/a> recommends starting your social media campaigns at least two weeks before Black Friday arrives.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Today everyone keeps an eye on social media to know what\u2019s happening.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Run a full scale social media campaign for your retail business highlighting your special discounts coupons or Black Friday special deals. Keep surfacing in popular social networks as many times as possible in a day and start campaigning from at least 15 days before Black Friday.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&nbsp;This continuous and recurring appearance in the social networks will fetch people towards your retail store in the Black Friday to get your discount offers.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">13) Syed Ali Hasan<\/h3>\n\n\n\n<p>For Syed from <a href=\"https:\/\/www.fjackets.com\/\">Film Jackets<\/a> you just can\u2019t forget about Facebook.&nbsp;<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Promote your products\/services via Facebook Ads.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Everyone is using Facebook, and it is also a great platform to do online shopping. Users are more moving towards social networks so why not take advantage of such platforms? Facebook Advertising gives us the opportunity to target the right audiences that would take an interest in our products.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>During Black Friday, increase your ad spend because everyone will be competing for your target audience. In order to reach them, you can increase the budget but in the end, this will maximize your ROI.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Offering a Free Gift to Black Friday Shoppers<\/h2>\n\n\n\n<p>Email marketing, social media and retargeting are all great ideas, but if you\u2019ve been involved with online retail for a while now, you likely have these channels covered.&nbsp;<br><\/p>\n\n\n\n<p>A more unique Black Friday strategy, a couple of experts have advised offering free gifts to shoppers.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14) Shelley Grieshop<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2022\/08\/download-9.jpeg\" alt=\"Shelley Grieshop\" class=\"wp-image-7387\"\/><\/figure>\n\n\n\n<p>Shelley Grieshop from <a href=\"https:\/\/www.totallypromotional.com\/\">Totally Promotional<\/a> recommends placing your logo on the free gifts for added brand exposure.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The best way to draw customers to brick and mortar or online stores for Black Friday, Small Business Saturday and Cyber Monday is to offer free stuff. Advertise via social media, on your website and other more traditional ways that customers will receive a free gift with every purchase.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Choose affordable and useful customized gifts such as drawstring bags, chip clips or can coolers with your logo. Now you\u2019ve created happy, loyal customers who will be exposing your logo to other potential clients wherever they take your gifts.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">15) Becky Beach<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2019\/10\/Becky-Beach.png\" alt=\"becky beach\" class=\"wp-image-5044\"\/><\/figure>\n\n\n\n<p>Becky Beach from <a href=\"https:\/\/www.mombeach.com\/\">MomBeach.com<\/a> suggests making your free gifts a Black Friday exclusive offer.&nbsp;<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>What I have done last year and plan to do this year is to give a free item with a $30 or more purchase. This free item is exclusive and has never been sold on the site before. The only way my customers can get the item is if they spend $30. After the sale, the item goes away to never be sold again.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Dealing with Shipping<\/h2>\n\n\n\n<p>A turn off potential customers often encounter with online shopping is shipping costs. While free shipping will prevent this from becoming an issue, not all stores can offer it. For these stores, there are some other solutions.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16) Cara Hebert<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2022\/08\/download-8.jpeg\" alt=\"Cara Hebert\" class=\"wp-image-7386\"\/><\/figure>\n\n\n\n<p>Cara Hebert from <a href=\"https:\/\/wistia.com\/\">Wistia<\/a> recommending using upsell and cross-sell promotions to offset shipping costs.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Shoppers have come to expect free shipping these days, but not every business can swing that on every order. To get around this, we suggest offering free shipping over a certain order value coupled with <a href=\"https:\/\/www.justuno.com\/ai-product-recommendation-engine\/\">intelligent upsell and cross-sell promotions<\/a> so that your business can stay competitive and raise the average order value (AOV) to help offset shipping costs.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>By pairing a free-shipping threshold with an automated cross-sell promotion, you can show visitors items within a certain price range that would raise their cart total to meet the free shipping minimum.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>In doing so, you reduce the chance of cart abandonment due to shipping costs and also increase your average order value by encouraging visitors to purchase more.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>If a free shipping threshold is still too expensive to apply nationwide, try geo-targeting the free shipping offer to a radius that makes more fiscal sense for your business.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=migration-offer\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"746\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10156-1.png\" alt=\"Free migration offer\" class=\"wp-image-7485\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Make Purchasing As Easy As Possible<\/h2>\n\n\n\n<p>In addition to running Black Friday campaigns, one of the best things you can do in preparation of Black Friday is making sure your online store is properly optimized.\u00a0<br>During Black Friday, customers see hundreds of &#8216;10% Off&#8217; popups. To stand out, try turning your offer into a <strong>Brand Story<\/strong>. Using a tool like SalesPop to create a <a href=\"https:\/\/www.salespop.com\/gamification\">gamified unboxing experience<\/a> on your site can increase engagement rates by forcing the user to interact before they get the code.&#8221;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17) Pete Boyle<\/h3>\n\n\n\n<p>Pete Boyle recommends ensuring that it\u2019s as easy as possible for your customers to checkout.&nbsp;<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>During the BFCM weekend your potential customers are bombarded with offers, ads, deals, and communication. However, a lot of brands will fall foul of a simple rule. They still insist on implementing an unnecessarily complex purchase journey.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>They\u2019ll connect with customers through ads or email, then redirect them to a different site where the customer has to navigate a 5+ step purchase journey.&nbsp;&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The result is a huge drop-off at every stage.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>You can tackle this by making the purchase journey as streamlined as possible. In particular, assessing user intent and formatting your checkout process to best mimic that intent.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>A user on social media is not necessarily intent on buying. They\u2019re looking for a social distraction. Aligning your purchase journey with that intent will increase conversions.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Not All Black Friday Campaigns Need to be Digital<\/h2>\n\n\n\n<p>There\u2019s no denying that online retail has taken off over the past decade, however that doesn\u2019t mean all your Black Friday campaigns need to be digital.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">18) Nick Titus<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"194\" height=\"259\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2022\/08\/download-7.jpeg\" alt=\"Nick Titus\" class=\"wp-image-7385\"\/><\/figure>\n\n\n\n<p>Nick Titus from <a href=\"https:\/\/minutemanpressfranchise.com\/\">Minuteman Press International<\/a> suggests sending postcards to your potential customers.&nbsp;<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>For independent retailers, it is vital to get Black Friday messaging out via multiple touchpoints such as cross-media marketing and direct mail.&nbsp;<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The USPS has a popular program called Every Door Direct Mail that allows retailers to send unaddressed mailings at a fraction of the cost. We have a program called Dynamic Direct Mail that links physical mailings to online marketing efforts. Retailers can mail a postcard to consumers who will then see online ads relating to that postcard.<\/em><br><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Making This Your Best Black Friday Yet<\/h2>\n\n\n\n<p>Hopefully these Black Friday campaign ideas have given you some inspiration for your own marketing strategies. By taking on board this expert advice, you\u2019re setting yourself and your store up for success this Black Friday.&nbsp;<br><\/p>\n\n\n\n<p>To help you maximize your sales, we also have plenty of other <a href=\"https:\/\/www.smartrmail.com\/blog\/tag\/black-friday\/\">Black Friday resources<\/a>. These include blog posts on <a href=\"https:\/\/www.smartrmail.com\/blog\/black-friday-email-examples\/\">great Black Friday email examples<\/a> as well as <a href=\"https:\/\/www.smartrmail.com\/blog\/black-friday-subject-lines\/\">over 100 Black Friday subject lines<\/a> that\u2019ll entice subscribers to open your emails.&nbsp;<br><\/p>\n\n\n\n<p>So no matter how little time there is left until Black Friday, there\u2019s plenty of things you can do to make the most of the shopping holiday!&nbsp;<\/p>\n\n\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for Black Friday campaign ideas to boost your sales? We ask experts for their top marketing tips. Here&#8217;s what they came up with&#8230;<\/p>\n","protected":false},"author":35,"featured_media":5988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[74,76],"tags":[35,33],"class_list":["post-5043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-tips","category-inspiration","tag-black-friday","tag-holidays"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>18 Experts Share Their Top Black Friday Campaign Ideas | SmartrMail Email Marketing Blog<\/title>\n<meta name=\"description\" content=\"Looking for Black Friday campaign ideas to boost your sales? We ask experts for their top marketing tips. Here&#039;s what they came up with...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartrmail.com\/blog\/expert-black-friday-campaign-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"18 Experts Share Their Top Black Friday Campaign Ideas | SmartrMail Email Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Looking for Black Friday campaign ideas to boost your sales? We ask experts for their top marketing tips. 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