{"id":5173,"date":"2019-12-03T10:06:00","date_gmt":"2019-12-02T23:06:00","guid":{"rendered":"https:\/\/www.smartrmail.com\/blog\/?p=5173"},"modified":"2020-01-10T16:28:19","modified_gmt":"2020-01-10T05:28:19","slug":"unveiling-smartrmail-new-look","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/unveiling-smartrmail-new-look\/","title":{"rendered":"Unveiling SmartrMail\u2019s New Look"},"content":{"rendered":"\n<p>Today we\u2019ve launched a new look for SmartrMail, and with it a big change in our brand.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/stagingfront.smartrmail.com\/new_images\/Email%20Composer.png\" alt=\"SmartrMail\" width=\"550\" height=\"463\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How we got here<\/h2>\n\n\n\n<p>Before SmartrMail, our founders George and Phil started Australia\u2019s largest online art gallery, <a href=\"https:\/\/www.bluethumb.com.au\">Bluethumb<\/a>. While growing Bluethumb, they faced huge challenges when it came to email marketing \u2013 their customers had different tastes, but they weren\u2019t able to send them what they liked at scale. Most tools at the time were so basic that you couldn\u2019t do what you needed to do to make sales online, or they were so advanced and expensive that a small team would never have the time, skills or budget to justify using them. They decided to build the email tool they wanted themselves. SmartrMail was born \u2013 an easy email tool that sent the right products to the right customers.<br><\/p>\n\n\n\n<p>That was 4 years ago and we launched as a single feature app. We sent product recommendations based on what your customers\u2019 purchase and browsing history. We found a lot of other merchants facing the same challenges as us. They loved our product recommendations, but they wanted more!<br><\/p>\n\n\n\n<p>We\u2019ve taken steps ever since to build SmartrMail into a fully featured email marketing app for e-commerce. With newsletters, advanced segmentation, abandoned carts and automated flows \u2013 we\u2019re providing merchants with the easiest way to grow their store with email.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/stagingfront.smartrmail.com\/new_images\/about_us\/smartrpeople.jpeg\" alt=\"SmartrPeople\"\/><figcaption><br><\/figcaption><\/figure><\/div>\n\n\n\n<p>Today <a href=\"https:\/\/www.smartrmail.com\/about\/\">with a team of 14 <\/a>strong and more exciting features on our roadmap, it\u2019s time to update our brand.<br><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\" style=\"border-color:#1e205a\"><blockquote class=\"has-text-color has-strong-blue-color\"><p>SmartrMail is the easiest way to send emails that delight your customers and get more sales.<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s next<\/h2>\n\n\n\n<p>Over the next year we\u2019ll continue making the easiest email marketing app for our users with new features, improvements and some new ways for you to grow your business. We believe owned channels like email when done right, are the future of commerce. It\u2019s our job to make it easy for you.<\/p>\n\n\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we\u2019ve launched a new look for SmartrMail, and with it a big change in our brand.&nbsp; How we got here Before SmartrMail, our founders George and Phil started Australia\u2019s largest online art gallery, Bluethumb. While growing Bluethumb, they faced huge challenges when it came to email marketing \u2013 their customers had different tastes, but [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":5177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[71],"tags":[51,80],"class_list":["post-5173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-product","tag-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unveiling SmartrMail\u2019s New Look | SmartrMail Email Marketing Blog<\/title>\n<meta name=\"description\" content=\"Today we\u2019ve launched a new look for SmartrMail, and with it a big change in our brand.&nbsp; 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