{"id":5974,"date":"2020-09-17T12:48:40","date_gmt":"2020-09-17T02:48:40","guid":{"rendered":"https:\/\/www.smartrmail.com\/blog\/?p=5974"},"modified":"2023-03-20T13:28:22","modified_gmt":"2023-03-20T02:28:22","slug":"customer-review-emails","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/customer-review-emails\/","title":{"rendered":"Customer Review Emails: How to Politely Ask for a Review"},"content":{"rendered":"\n<p>Here is our guide on customer review emails. Nobody trusts an online store with zero reviews.\u00a0<\/p>\n\n\n\n<p>Looking up reviews on products and merchants is so easy that it\u2019s become routine whenever customers purchase something online. In fact, a whopping <a href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/\">90% of people read reviews online before making a purchase<\/a>.&nbsp;<\/p>\n\n\n\n<p>But looking up reviews and leaving a review are two different things.<\/p>\n\n\n\n<p>Frustratingly, often the only time customers are willing to write a review unprompted is to vent over a negative experience. And what\u2019s worse than a store with no reviews? One with overwhelmingly negative reviews.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to constantly be encouraging your customers to share positive reviews on your products and service experience.&nbsp;<\/p>\n\n\n\n<p>And the best way to do this is with a \u2018review us\u2019 email, which is what this article is about: How to ask for a review from your customers. Along with all the best practices and plenty of customer review request email examples as well.&nbsp;<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 1: Identify your loyal customers<\/h2>\n\n\n\n<p>Unfortunately, not every customer is going to leave you a positive review. Especially if they\u2019re scoring you on a star rating where many might only give you three or four stars out of five because they\u2019ve only considered their experience to be \u2018average\u2019.&nbsp;<\/p>\n\n\n\n<p>This is why it\u2019s important to identify the customers who are most likely to give you those all-important 5 out of 5 or 10 out of 10 star ratings before you send any review request emails.&nbsp;<\/p>\n\n\n\n<p>These will usually be your repeat customers.<\/p>\n\n\n\n<p>If a customer is coming back to purchase from you for a second, or better yet, a third or fourth time, then it\u2019s generally safe to say that they view your store favorably.&nbsp;<\/p>\n\n\n\n<p>Most commerce-focused email marketing apps will let you segment your customers by the number of orders they\u2019ve made like in the example below in SmartrMail.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/bUScaSJ6IV4E5QkjPsb4LbIwEldXA45ZFpffMTe3TLLPpwYSDq15rNK91rIwzxfyOvPFhIb8DkRjxujDNePCfOh6d05aYfuSQn3-H8s5cNjdKUqZT9_DNE3JHvphjgPluhzr8QlB\" alt=\"creating a segment of customers to request a review from in smartrmail\" width=\"665\" height=\"220\"\/><\/figure>\n\n\n\n<p>This will give you a useful email list of customers who are worth reaching out to and asking for a review.&nbsp;<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-f375f9de wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px\">\n<p class=\"has-text-align-center\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:27px;font-style:normal;font-weight:600;line-height:1.5\">Ask your customers for reviews with SmartrMail today<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">? Install SmartrMail and Automate your welcome series ?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill\" style=\"font-size:25px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=editable-block&amp;utm_campaign=customer-review-emails\">Start your free trial<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 2: Don\u2019t ask for a review out of the blue&nbsp;<\/h2>\n\n\n\n<p>Once you\u2019ve identified your loyal (i.e., repeat) customers, it\u2019s best not to blast a review request email to them all at once.&nbsp;<\/p>\n\n\n\n<p>Timing is everything. You\u2019ll find much more success by asking politely for a review at the right time instead of sending emails out randomly.&nbsp;<\/p>\n\n\n\n<p>The best time to ask for a review is after your customers have made a repeat purchase as a part of your post-purchase follow-up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Asking for a review in your post-purchase follow-up<\/h3>\n\n\n\n<p>Automating an email to send to these customers is easy as you can simply have it send whenever someone joins the segment of repeat customers you set up earlier.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also the perfect time to do so as they\u2019re obviously engaged with your store and will likely leave positive feedback as they\u2019ve come back and purchased from you again.&nbsp;<\/p>\n\n\n\n<p>As for the email itself, you can use it to either get a general review of your store like in the example below from Biscuitters.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"590\" height=\"995\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2020\/09\/review-request-email.png\" alt=\"review request email\" class=\"wp-image-5976\"\/><\/figure>\n\n\n\n<p>Or you can use it to collect a more specific product review on the item(s) your customer purchased. Such as in the example below from L\u2019Occitane.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"590\" height=\"559\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2020\/09\/product-review-email.png\" alt=\"product review email\" class=\"wp-image-5977\"\/><\/figure>\n\n\n\n<p>You could transform your <a href=\"https:\/\/www.smartrmail.com\/blog\/thank-you-for-your-purchase-email-examples-tips\/\">thank you for your purchase email<\/a> to get people to leave a review as Macy\u2019s has done.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"619\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2020\/09\/thank-you-leave-a-review.png\" alt=\"thank you leave a review\" class=\"wp-image-5978\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 3: Get people to share feedback with you first<\/h2>\n\n\n\n<p>Even after identifying your loyal customers and sending your review request emails at the optimal time, some customers might still leave underwhelming feedback.&nbsp;<\/p>\n\n\n\n<p>It doesn\u2019t necessarily have to be negative feedback but if you\u2019re currently at 4.5 stars on Google My Business, even a 4-star review will hurt your average rating.&nbsp;<\/p>\n\n\n\n<p>If you find this is happening, or if you want to minimize this possibility, it might be worthwhile getting people to share feedback with you first before getting them to leave it on a public platform.&nbsp;<\/p>\n\n\n\n<p>Instead of linking to a site where people can leave a review, taking this approach can also make it easier for your customers to leave a review by letting them do it in the email itself. Like in the example below from Sun of a Beach.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"586\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2020\/09\/politely-asking-for-a-review.png\" alt=\"politely asking for a review\" class=\"wp-image-5979\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Getting creative when seeking feedback<\/h3>\n\n\n\n<p>Obviously the downside to only having people share their review with you is that potential customers can\u2019t see it.&nbsp;<\/p>\n\n\n\n<p>Once you know that someone has rated you 5 stars out of 5, you could send them a follow-up asking for a public review. However, this runs the risk of <a href=\"https:\/\/www.smartrmail.com\/blog\/email-marketing-frequency-best-practices-2019\/\">sending too many emails<\/a> and annoying your customer\u2014the last thing you want to do just before they leave a review!&nbsp;<\/p>\n\n\n\n<p>One way around this is by sending an email like the example from Sun of a Beach above where you use different images for the various ratings that link to different pages. Your customer will then be directed to different sites based on the rating they give you in the email.&nbsp;<\/p>\n\n\n\n<p>For example, if they click on the 5 stars option, you could link them to a page where they can leave a review on a site like Facebook or Google. If they, however, give you a poor rating, you could direct them to a page where they can let you know about their experience privately so you can rectify their issue.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 4: Include a clear call to action<\/h2>\n\n\n\n<p>However you want to collect feedback, whether through a form of your own to weed out negative reviews or directly on an online reviews site like Google, you\u2019ll want to include a clear call to action button.&nbsp;<\/p>\n\n\n\n<p>The review us email from Whistlefish below contains a good example of a call to action button that stands out.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"511\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2020\/09\/review-us-email-to-customer-example.png\" alt=\"review us email to customer example\" class=\"wp-image-5980\"\/><\/figure>\n\n\n\n<p>By making it clear where customers should click next you\u2019ll improve your conversion rates and collect more reviews. You\u2019ll also avoid the frustrating situations where customers reply to the email with their feedback instead of filling out the form you wanted them to.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 5: Make it easy for customers<\/h2>\n\n\n\n<p>One of the biggest reasons why customers ignore review request emails is because they think leaving a review is going to take up too much of their time.&nbsp;<\/p>\n\n\n\n<p>This is why it\u2019s important to not only make it easy and quick for customers to complete the review, but also emphasize this point. You can do this by talking about how it only takes one or two minutes\u2019 time to leave a review.<\/p>\n\n\n\n<p>The other thing you can do to make it worthwhile for customers is by offering a discount off their next purchase as an incentive. Just as in the review email below from Camera Ready Cosmetics.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"557\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2020\/09\/customer-review-request-example.png\" alt=\"review us email to customer example\" class=\"wp-image-5981\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Collecting customer reviews is essential not only to get feedback on your brand and products but also to provide social proof to potential buyers.&nbsp;<\/p>\n\n\n\n<p>The best way to get customers to leave these important reviews is through a timely, well-segmented email marketing automation.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t want your review request emails going to brand new customers or those who might leave negative feedback. You also don\u2019t want to send your loyal customers emails asking for a review out of the blue either.&nbsp;<\/p>\n\n\n\n<p>Instead, automate them to send when they\u2019re the most engaged and likely to leave a positive review: After they\u2019ve made a repeat purchase.&nbsp;<\/p>\n\n\n\n<p>Lastly, you\u2019ll want to make sure your email campaign follows all the standard best practices like having a clear call to action and that leaving the review is as easy and quick for your customers as possible.&nbsp;<\/p>\n\n\n\n<p>Do this, and you\u2019ll start collecting 5-star reviews in no time!<\/p>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=email-made-easy\"><img loading=\"lazy\" decoding=\"async\" width=\"1846\" height=\"831\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10187-1.png\" alt=\"Install SmartrMail Banner\" class=\"wp-image-7685\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here is our guide on customer review emails. Nobody trusts an online store with zero reviews.\u00a0 Looking up reviews on products and merchants is so easy that it\u2019s become routine whenever customers purchase something online. In fact, a whopping 90% of people read reviews online before making a purchase.&nbsp; But looking up reviews and leaving [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":5975,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[74,73,331],"tags":[96,41],"class_list":["post-5974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-tips","category-guides","category-review-request","tag-customer-engagement","tag-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Review Emails: How to Politely Ask for a Review | SmartrMail Email Marketing Blog<\/title>\n<meta name=\"description\" content=\"Here is our guide on customer review emails. Nobody trusts an online store with zero reviews.\u00a0 Looking up reviews on products and merchants is so easy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartrmail.com\/blog\/customer-review-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Review Emails: How to Politely Ask for a Review | SmartrMail Email Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Here is our guide on customer review emails. Nobody trusts an online store with zero reviews.\u00a0 Looking up reviews on products and merchants is so easy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartrmail.com\/blog\/customer-review-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartrMail Email Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartrmail\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-17T02:48:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-20T02:28:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2020\/09\/review-us-email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"603\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marcos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartrmail\" \/>\n<meta name=\"twitter:site\" content=\"@smartrmail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marcos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Review Emails: How to Politely Ask for a Review | SmartrMail Email Marketing Blog","description":"Here is our guide on customer review emails. 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