{"id":6540,"date":"2021-03-04T09:41:33","date_gmt":"2021-03-03T22:41:33","guid":{"rendered":"https:\/\/www.smartrmail.com\/blog\/?p=6540"},"modified":"2023-03-23T17:40:47","modified_gmt":"2023-03-23T06:40:47","slug":"announcing-recommended-product-blocks","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/announcing-recommended-product-blocks\/","title":{"rendered":"Send Smarter Emails with Recommended Product Blocks"},"content":{"rendered":"\n<p>Recommending the right product to the right customer at the right time has always been key to making more sales.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why personalized product recommendations have been at the heart of SmartrMail from the very beginning and have helped thousands of merchants grow their sales.<\/p>\n\n\n\n<p>But for too long the ability to utilize these recommendations have been limited to our product recommendation and abandoned cart emails.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why we\u2019re excited to announce recommended product blocks.<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What are recommended product blocks and what do they do?<\/h2>\n\n\n\n<p>Recommended product blocks let you add a personalized product into the body of any email newsletter or automation.&nbsp;<\/p>\n\n\n\n<p>They behave just like regular product blocks, but instead of having to choose a product yourself, SmartrMail will automatically include the product your customer is most likely to purchase.<\/p>\n\n\n\n<p>This is achieved through our machine-learning powered recommendation engine that analyzes customer data from your online store to automatically determine the best product to recommend to each customer.<\/p>\n\n\n\n<p>You can add recommended product blocks the same way you select any other type of block when composing a newsletter or automation.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/VAgAttEfpYm44hLwzeplvPFTELTVCjtpgkNfcHXEzqZEYkmc4-e4RrhIi7D-DtWOV10iepT53SBqrRAr1fSt_MWzEwwy1fuSvUzAvtfHP0tpDwyrTZK0f7K9rZ8wECE0FDZlC1vm\" alt=\"adding a recommended product block in smartrmail\"\/><\/figure>\n\n\n\n<p>You can also control which products can and cannot be recommended with <a href=\"https:\/\/docs.smartrmail.com\/en\/articles\/3526552-how-to-create-a-product-feed\">product feeds<\/a>.&nbsp;<\/p>\n\n\n\n<p>This lets you, for example, to only recommend products from your Mother\u2019s Day collection in your Mother\u2019s Day email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=migration-offer\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1892\" height=\"746\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10156-1.png\" alt=\"Free migration offer\" class=\"wp-image-7485\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How recommended product blocks can help your email marketing<\/h2>\n\n\n\n<p>Recommended product blocks open up a variety of new opportunities not only to improve the effectiveness of your email campaigns but also makes composing emails faster.<\/p>\n\n\n\n<p>We know that personalized recommendations both <a href=\"https:\/\/www.marketingsherpa.com\/article\/case-study\/111-higher-conversion-rate\">increase the number of conversions<\/a> from emails as well as the <a href=\"https:\/\/thegood.com\/insights\/ecommerce-product-recommendation\/\">average order value<\/a>. So not only do they result in more people purchasing from your store, but these customers are also sending more than they would\u2019ve otherwise.<\/p>\n\n\n\n<p>They can also help keep your automations fresh and customized for each individual subscriber.&nbsp;<\/p>\n\n\n\n<p>For example, instead of just creating a <a href=\"https:\/\/www.smartrmail.com\/blog\/12-examples-of-irresistible-win-back-email-campaigns\/\">win-back automation<\/a> that contains a generic \u201cwe miss you, come back\u201d message, you can now personalize it with recommended products.&nbsp;<\/p>\n\n\n\n<p>You can then set this recommended product block to the pre-made \u2018new arrivals\u2019 product feed so it only recommends new products to entice customers back to your store.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll also be able to save time setting up campaigns by no longer needing to manually choose which products to include.&nbsp;<\/p>\n\n\n\n<p>This can be particularly useful with your <a href=\"https:\/\/www.smartrmail.com\/blog\/how-to-cross-sell-like-a-pro-with-email-marketing\/\">cross-sell automations<\/a> where instead of having to think about which products to cross-sell yourself, you can simply include a product recommendation block in the email.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More possibilities are coming soon<\/h2>\n\n\n\n<p>While being able to recommend products from your product feeds in any newsletter or automation opens up plenty of opportunities, we\u2019re working on even smarter product blocks.&nbsp;<\/p>\n\n\n\n<p>Soon you\u2019ll be able to dynamical product blocks which will be able to display:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your customer\u2019s last product purchased<\/li>\n\n\n\n<li>Products within the same last collection purchased<\/li>\n\n\n\n<li>Products with the same last variant purchased<\/li>\n<\/ul>\n\n\n\n<p>We\u2019ll keep you posted once these options are live!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SmartrMail has just launched recommended product blocks! Learn what this means for your email marketing in our product update post.<\/p>\n","protected":false},"author":35,"featured_media":6541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[71],"tags":[57,40,248],"class_list":["post-6540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-personalization","tag-product-recommendation-emails","tag-recommended-product-blocks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Send Smarter Emails with Recommended Product Blocks | SmartrMail Email Marketing Blog<\/title>\n<meta name=\"description\" content=\"SmartrMail has just launched recommended product blocks! 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