{"id":6550,"date":"2021-03-10T16:01:02","date_gmt":"2021-03-10T05:01:02","guid":{"rendered":"https:\/\/www.smartrmail.com\/blog\/?p=6550"},"modified":"2023-03-24T09:41:15","modified_gmt":"2023-03-23T22:41:15","slug":"why-mobile-popup","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/why-mobile-popup\/","title":{"rendered":"Why &#038; How to Create a Dedicated Mobile Popup"},"content":{"rendered":"\n<p>Popups are great. You\u2019ve probably already got a popup on your store already.&nbsp;<\/p>\n\n\n\n<p>And for good reason. <a href=\"https:\/\/blog.aweber.com\/email-marketing\/easy-secret-more-subscribers.htm\">Study<\/a> after <a href=\"https:\/\/wisepops.com\/2017\/05\/30\/exitos-creative-campaigns-collect-more-than-200000-emails\/\">study<\/a> consistently shows that popups improve conversion rates and lead to more sales.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>But let me ask you a question: does your popup only appear on desktops?&nbsp;<\/p>\n\n\n\n<p>Or worse yet, did you simply just have your desktop popup show on mobiles as well?<\/p>\n\n\n\n<p>If you answered yes to the first question, then you\u2019re one of the all-too-many merchants ignoring <a href=\"http:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\">every second customer visiting your store<\/a>.&nbsp;<\/p>\n\n\n\n<p>While you\u2019re not making this mistake if you answered yes to the second question, you\u2019re potentially harming your store\u2019s performance from both a customer experience and search engine optimization perspective.&nbsp;<\/p>\n\n\n\n<p>So what\u2019s the solution? Creating two different popups. One specific for desktop visitors and another for mobile visitors.<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why you should create a mobile-specific popup<\/h2>\n\n\n\n<p>There are good reasons why you should want to have your popup show on mobile devices beyond the simple fact that mobile traffic represents more than 50% of all internet traffic.&nbsp;<\/p>\n\n\n\n<p>First of all, mobile users are <a href=\"https:\/\/www.smartinsights.com\/ecommerce\/ecommerce-analytics\/ecommerce-conversion-rates\/\">less likely to make a purchase<\/a> and instead are more likely to never come back to your store.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This makes using mobile popups to <a href=\"https:\/\/www.smartrmail.com\/blog\/ways-to-capture-email-addresses-of-website-visitors\/\">collect email addresses<\/a> and improve your conversion rate all the more important.&nbsp;<\/p>\n\n\n\n<p>The other reason is that mobile popups don\u2019t have to be annoying or ruin your customer\u2019s experience. All you need to do is avoid simply duplicating your desktop popup to show on mobile devices.<\/p>\n\n\n\n<p>Still not convinced of the need for a separate mobile popup? Consider the following points.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Desktop popups harm user experience on mobile<\/h3>\n\n\n\n<p>While popups are important, customer experience matters even more so.&nbsp;<\/p>\n\n\n\n<p>When you design a popup with just desktop in mind, chances are it\u2019s not going to look that great on mobile.&nbsp;<\/p>\n\n\n\n<p>The smaller screen space on mobile devices means that elements like forms, buttons, and images can get cut off, appear distorted when squished up against each other, or even just disappear altogether.&nbsp;<\/p>\n\n\n\n<p>If you include text as part of an image, the text is likely to become so small that it\u2019s unreadable.&nbsp;<\/p>\n\n\n\n<p>And worst still, your close button may become so small that customers either can\u2019t find it or can\u2019t easily tap on it to close your popup. Talk about a terrible browsing experience.&nbsp;<\/p>\n\n\n\n<p>But let\u2019s say you\u2019ve designed a simple popup, tested it on mobile and it looks just fine. There are still a couple of reasons why you shouldn\u2019t set it live for mobile visitors just yet.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Desktop popups can harm your site\u2019s organic traffic<\/h3>\n\n\n\n<p>Back in 2017 <a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/08\/helping-users-easily-access-content-on\">Google released a new update<\/a> that penalized sites using intrusive mobile popups.&nbsp;<\/p>\n\n\n\n<p>To quote Google directly, <em>\u201cpages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly\u201d<\/em>.<\/p>\n\n\n\n<p>In other words, having a popup trigger for mobile visitors that prevents them from viewing content on the page when they first visit your site will push your site down the rankings in Google.<\/p>\n\n\n\n<p>To help demonstrate their point, Google also provided three examples of bad mobile popup design when triggered on first page load.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"676\" height=\"410\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/03\/examples-of-bad-mobile-popups-from-google.png\" alt=\"examples of bad mobile popups from google\" class=\"wp-image-6551\"\/><\/figure>\n\n\n\n<p>While all three popups may appear well designed (no elements are squished, too small to read, and you can easily dismiss it), Google is worried about the impact they\u2019ll have on user experience by preventing people from immediately accessing content on the site they\u2019re visiting.&nbsp;<\/p>\n\n\n\n<p>Whether you agree or not, having these types of popups load when someone first visits your store will result in your site being pushed down Google rankings and you\u2019ll lose out on organic traffic as a result.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=email-made-easy\"><img decoding=\"async\" width=\"1846\" height=\"831\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10187-1.png\" alt=\"Install SmartrMail Banner\" class=\"wp-image-7685\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile popup best practices<\/h2>\n\n\n\n<p>So it\u2019s important to have a mobile popup on your store to ensure you\u2019re making the most of your website traffic.&nbsp;<\/p>\n\n\n\n<p>At the same time, get your popup wrong and Google will penalize your site.&nbsp;<\/p>\n\n\n\n<p>So how do you go about recreating a mobile friendly popup?&nbsp;<\/p>\n\n\n\n<p>The first step is not to simply duplicate your desktop popup to also show on mobile devices without at least a few changes. The second step is to keep the following points in mind when designing your mobile specific popup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choose the right format and trigger condition<\/h3>\n\n\n\n<p>The biggest impact user experience and search engine optimization considerations are going to have on your mobile popup is with its format and trigger condition.<\/p>\n\n\n\n<p>Remember, Google doesn\u2019t want you preventing website visitors from accessing content, even momentarily.<\/p>\n\n\n\n<p>This means you shouldn\u2019t have a popup load that takes up anything more than a small proportion of the screen and\/or dim the background.&nbsp;<\/p>\n\n\n\n<p>Thankfully, Google actually gives an example of what a non-intrusive popup that loads straight away looks like.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"176\" height=\"320\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/03\/example-of-a-good-mobile-popup-from-google.png\" alt=\"example of a good mobile popup from google\" class=\"wp-image-6552\"\/><\/figure>\n\n\n\n<p>Because the popup is small and doesn\u2019t block the user from accessing content on the page, Google considers it fine from a user experience standpoint to have it load straight away.<\/p>\n\n\n\n<p>The other option is to go for a more standard popup design like in the example below from Sephora, but not have it load on when a visitor first lands on your site.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"279\" height=\"486\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/03\/sephora-marketing-message.png\" alt=\"sephora marketing message\" class=\"wp-image-6553\"\/><\/figure>\n\n\n\n<p>To maintain a user-friendly experience and prevent your store from being penalized by Google, you just need to make it either triggered on the second page people visit or after they\u2019ve scrolled down a certain percentage of the page they\u2019ve landed on. You can also achieve this by putting a longer trigger time delay like 20 seconds.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-f375f9de wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px\">\n<p class=\"has-text-align-center\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:27px;font-style:normal;font-weight:600;line-height:1.5\">Create your popups with SmartrMail today <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">? Install SmartrMail and create beautiful popups today ?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill\" style=\"font-size:25px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=editable-block&amp;utm_campaign=Post-Purchase-email\">Start your free trial<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Keep it focused and simple<\/h3>\n\n\n\n<p>Once you\u2019ve chosen a popup format and trigger that will minimize any disruption to your mobile visitors and will keep Google happy, it\u2019s time to think about the content of your popup.&nbsp;<\/p>\n\n\n\n<p>Remember that you have less screen space to work with on mobile so you\u2019ll want to make sure your popup only contains the most important elements.<\/p>\n\n\n\n<p>That means making your opt-in incentive front and center, including a clear call-to-action button with a contrasting color, and limiting the number of fields people have to fill out to sign up to your email marketing.<\/p>\n\n\n\n<p>The example below from Magic Spoon is a good example of a mobile popup triggered after someone visits a second page.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/03\/mobile-optimized.png\" alt=\"mobile optimized\" class=\"wp-image-6554\" width=\"450\" height=\"926\"\/><\/figure>\n\n\n\n<p>The popup below from BeautyMNL is another good example, this time of one that\u2019s triggered straight away but doesn\u2019t prevent visitors from accessing content.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/03\/email-marketing-popup-example.png\" alt=\"email marketing popup example\" class=\"wp-image-6555\" width=\"450\" height=\"975\"\/><\/figure>\n\n\n\n<p>For more design tips, <a href=\"https:\/\/www.smartrmail.com\/blog\/popup-design-guide\/\">check out our popup design guide here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Mobile popups don\u2019t necessarily have to be intrusive or harm your store\u2019s search engine performance.&nbsp;<\/p>\n\n\n\n<p>And while you shouldn\u2019t just duplicate your desktop popup, by creating a dedicated mobile popup you won\u2019t be ignoring half of your customers.&nbsp;<\/p>\n\n\n\n<p>All you need to do is keep the above consideration in mind, as with everything else commerce, always think about the customer experience.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn why it&#8217;s important to have a mobile-specific popup and how to increase conversions with these mobile popup best 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