{"id":6880,"date":"2021-06-07T15:49:55","date_gmt":"2021-06-07T05:49:55","guid":{"rendered":"https:\/\/www.smartrmail.com\/blog\/?p=6880"},"modified":"2025-03-29T03:58:51","modified_gmt":"2025-03-28T16:58:51","slug":"essential-email-automation-examples-to-generate-sales","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/essential-email-automation-examples-to-generate-sales\/","title":{"rendered":"12 Best Email Automation Examples for E-commerce Success"},"content":{"rendered":"\n<p>Automating your email marketing doesn\u2019t just save you time compared to manually sending every email, It\u2019s also key to generating more sales.<\/p>\n\n\n\n<p>As automated email campaigns are designed to send emails instantly when a customer takes a particular action, they deliver highly personalized and relevant messages.&nbsp;<\/p>\n\n\n\n<p>It\u2019s no wonder then that automated emails achieve drastically higher open and click-through rates as well as generate 53% more conversions than manually sent emails.<\/p>\n\n\n\n<p>This all comes down to their ability to send the right message to the right customer at the right time.&nbsp;<\/p>\n\n\n\n<p>But with so many different types of email automation, it can be hard to know which ones are worth devoting your time to setting up. Especially if you\u2019re just starting out with email marketing and still trying to wrap your head around things.<\/p>\n\n\n\n<p>That\u2019s why we\u2019ve put together this list of the twelve most important email automation examples every e-commerce store should have set up.<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Email Automation?<\/h2>\n\n\n\n<p>Email automation allows e-commerce businesses to send emails anytime without manual intervention via predefined triggers, schedules, or actions. With automation, businesses send personalized and targeted emails and engage customers at once with a <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/39-amazing-email-marketing-stats-infographic\/\">70.5% higher open rate<\/a> than regular emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here\u2019s how the process of email automation works:<\/h3>\n\n\n\n<p>Step 1: Pick a goal\u2014sales, engagement, or retention and set triggers like sign-ups or cart abandonments.<\/p>\n\n\n\n<p>Step 2: Segment your customers and create email sequences (e.g., welcome series, follow-ups) for each trigger.<\/p>\n\n\n\n<p>Step 3: Personalize emails with names and past actions.<\/p>\n\n\n\n<p>Step 4: Configure the triggers to send at the right time.<\/p>\n\n\n\n<p>Step 5: Track metrics to refine strategies using A\/B testing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of email automation for your e-commerce business<\/h2>\n\n\n\n<p>Some of the key benefits of email automation include:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Saves time with automated sending<\/h3>\n\n\n\n<p>Once an email automation workflow is set up, it eliminates the need for manual email sending.&nbsp;Businesses can rely on automation to run 24\/7, ensuring consistent communication with leads and customers without requiring constant oversight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Improves lead nurturing and conversion rates<\/h3>\n\n\n\n<p>Automated emails engage potential customers with relevant content at the right times. This keeps the leads interested and helps build trust, increasing their chances of conversion.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Enhances personalization and relevance<\/h3>\n\n\n\n<p>Email automation enables better targeting by segmenting contacts based on user behavior, preferences, and purchase history. This level of customization improves engagement and customer satisfaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Reduces errors and enhances consistency<\/h3>\n\n\n\n<p>You run the risk of errors, such as misspelled names or incorrect information, with manually sending emails. Email automation helps businesses deal with it, too. Automated workflows ensure that every email is pre-approved, accurate, and consistently aligned with brand messaging.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Boosts revenue and customer retention<\/h3>\n\n\n\n<p>With email automation, e-commerce businesses can easily run exclusive offers and re-engagement campaigns, such as post-purchase thank-yous, cart abandonment emails, and others \u2014right when they matter most. By automating these touchpoints, businesses can recover lost sales, leading to an average <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/39-amazing-email-marketing-stats-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">34% increase in revenue<\/a> for companies using automation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">12 email automation examples every e-commerce store should send in 2025<\/h2>\n\n\n\n<p>Here are the 12 best email automation examples for e-commerce businesses to include in 2025 marketing strategy:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Welcome emails<\/h3>\n\n\n\n<p>Your welcome email is the first email people receive after signing up to your email list or making a purchase from your store.&nbsp;<\/p>\n\n\n\n<p>This gives you the chance to make a great first impression and set the tone for the rest of your email marketing.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also a simple and easy email to create.<\/p>\n\n\n\n<p>All you have to do is welcome people, thank them for signing up to your email list, and give them an introduction to your brand and your products or services.&nbsp;<\/p>\n\n\n\n<p>And seeing as it\u2019s the first email your customers will receive, it only makes sense it should also be one of the first emails you set up.&nbsp;<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/bossfirearms.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Boss Firearms<\/a>, a firearms retailer, created a welcome email automated flow using SmartrMail.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"198\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image19-198x1024.png\" alt=\"Welcome Email Automation Example\" class=\"wp-image-10480\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image19-198x1024.png 198w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image19-58x300.png 58w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image19.png 297w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><\/figure>\n\n\n\n<p>In this welcome email, they introduced subscribers to their bestsellers. This flow alone <a href=\"https:\/\/www.smartrmail.com\/case-studies\/boss-firearms\/\" target=\"_blank\" rel=\"noreferrer noopener\">generated $14,036 from 680 emails<\/a>, achieving a staggering $20.60 in revenue per email sent.<\/p>\n\n\n\n<p>To learn more about welcome emails, <a href=\"https:\/\/www.smartrmail.com\/blog\/welcome-email-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">check out our comprehensive guide here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Abandoned carts<\/h3>\n\n\n\n<p>One of the biggest challenges you face as an online merchant is not only getting customers to your store but also getting them to add products to their cart and check out.<\/p>\n\n\n\n<p>This is while it\u2019s incredibly frustrating that for every customer who makes a purchase, <a href=\"https:\/\/www.invespcro.com\/blog\/shopping-cart-abandonment-rate-statistics-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">two would-be customers have added items to their cart but never checked out<\/a>.<\/p>\n\n\n\n<p>This literally results in billions of dollars worth of lost sales every year.<\/p>\n\n\n\n<p>The good news is that most of these lost sales are recoverable. This is where abandoned cart emails come in as they help regain 3.33% of lost sales.<\/p>\n\n\n\n<p>These automated emails encourage customers who don\u2019t check out to come back and complete their purchase.&nbsp;<\/p>\n\n\n\n<p>For example, ABC Sportz, an e-commerce company, leverages a targeted <a href=\"https:\/\/www.smartrmail.com\/abandoned-cart-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">abandoned cart email<\/a> sequence to re-engage customers. This strategy significantly boosted their revenue.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"547\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image5-1-547x1024.png\" alt=\"abandoned cart automation example\" class=\"wp-image-10546\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image5-1-547x1024.png 547w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image5-1-160x300.png 160w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image5-1-768x1437.png 768w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image5-1.png 821w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/figure>\n\n\n\n<p>This email strategy of automated workflows, including newsletters and personalized product recommendations, accounts now for <a href=\"https:\/\/www.smartrmail.com\/case-studies\/abc-sportz\/\" target=\"_blank\" rel=\"noreferrer noopener\">55% of their total revenue<\/a>.<\/p>\n\n\n\n<p>So there\u2019s no reason not to set them up, especially when SmartrMail comes with pre-made templates you can simply switch on.<\/p>\n\n\n\n<p>To learn more about abandoned cart emails, <a href=\"https:\/\/www.smartrmail.com\/blog\/abandoned-cart-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">check out our comprehensive guide here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Browse abandonment emails<\/h3>\n\n\n\n<p>Not everybody visiting your online store makes it as far as adding something to their cart, however.&nbsp;<\/p>\n\n\n\n<p>Plenty of people will browse your products, displaying a clear interest in what you sell, but then simply leave without coming back.&nbsp;<\/p>\n\n\n\n<p>Wouldn\u2019t it be great if you could target these potential customers with an automatic email campaign? Well, that\u2019s exactly what browse abandonment emails do.&nbsp;<\/p>\n\n\n\n<p>These automated emails encourage people to consider the product(s) they were looking at a bit more with the ultimate goal of purchasing it or something similar.<\/p>\n\n\n\n<p>And like abandoned cart emails, they\u2019re incredibly quick and easy to set up as well and will have you generating additional sales on autopilot.&nbsp;<\/p>\n\n\n\n<p>The goal is to offer them enticing incentives to win them back, similar to what Good Pair Days does with its browse abandonment email.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"328\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image13-1-328x1024.png\" alt=\"browse abandonment automation example\" class=\"wp-image-10538\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image13-1-328x1024.png 328w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image13-1-96x300.png 96w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image13-1.png 336w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><\/figure>\n\n\n\n<p>To learn more about browse abandonment emails, <a href=\"https:\/\/www.smartrmail.com\/blog\/browse-abandonment-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">check out our guide here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) Post-purchase emails<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image3-1-291x1024.jpg\" alt=\"post purchase email automation example\" class=\"wp-image-10544\" style=\"width:291px;height:auto\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image3-1-291x1024.jpg 291w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image3-1-85x300.jpg 85w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image3-1-437x1536.jpg 437w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image3-1-scaled.jpg 512w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/><\/figure>\n\n\n\n<p>Just because a customer has made a purchase doesn\u2019t mean you should take your foot off the email automation pedal.&nbsp;<\/p>\n\n\n\n<p>Purchase is only another step on the customer journey, not the destination.&nbsp;<\/p>\n\n\n\n<p>By automating a series of post-purchase follow-ups with your customers, you\u2019ll stand a much better chance of converting first-time customers into repeat buyers and repeat buyers into long-term loyal customers.&nbsp;<\/p>\n\n\n\n<p>You can achieve this with the help of automation like thank you emails, <a href=\"https:\/\/www.smartrmail.com\/blog\/customer-review-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer feedback requests<\/a>, cross-sell emails, and <a href=\"https:\/\/www.smartrmail.com\/blog\/replenishment-email-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">replenishment emails<\/a>.<\/p>\n\n\n\n<p>While this might all seem like a lot to set up, it\u2019s actually quite quick and easy. Especially with SmartrMail\u2019s pre-made templates.<\/p>\n\n\n\n<p>And remember, you only have to set up automated emails once, after which they keep sending to your customers automatically.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.brighteyes.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">BrightEyes<\/a>, a leading sunglasses company, achieved <a href=\"https:\/\/www.smartrmail.com\/case-studies\/bright-eyes\/\" target=\"_blank\" rel=\"noreferrer noopener\">a 12% increase in average order value<\/a> with only post-purchase automated emails using Smartmail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) Win-back emails<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"1000\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image4-1.png\" alt=\"win back email automation example\" class=\"wp-image-10545\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image4-1.png 462w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image4-1-139x300.png 139w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/figure>\n\n\n\n<p>No matter how well you nurture and build your customer relationships, customers will inevitably go cold over time.&nbsp;<\/p>\n\n\n\n<p>Even the most loyal customers can stop purchasing from your store without warning.&nbsp;<\/p>\n\n\n\n<p>This is where win-back emails come in.&nbsp;<\/p>\n\n\n\n<p>Win-back emails are automatically sent to previous customers who haven&#8217;t made a purchase after a certain period of time.&nbsp;<\/p>\n\n\n\n<p>Their purpose is to re-engage these customers and encourage them to make another purchase. To learn more about win-back emails, <a href=\"https:\/\/www.smartrmail.com\/blog\/12-examples-of-irresistible-win-back-email-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">check out our guide here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6) Back-in-stock notifications<\/h3>\n\n\n\n<p>When a product is out of stock, interested customers often leave empty-handed, but that doesn\u2019t mean they\u2019ve lost interest.<\/p>\n\n\n\n<p>Some of these products include bestsellers that have instantly sold out and have become highly anticipated products.<\/p>\n\n\n\n<p>Win these customers back by notifying them as soon as the product is back in stock with <a href=\"https:\/\/www.smartrmail.com\/blog\/back-in-stock-email-everything-you-need-to-know-to-to-craft-an-effective-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">back-in-stock emails.<\/a><\/p>\n\n\n\n<p>The goal of these emails is to increase the chances of a purchase by creating a sense of scarcity. And, be sure to include &#8220;back in stock&#8221; in the subject line.<\/p>\n\n\n\n<p>Check out <a href=\"https:\/\/www.smartrmail.com\/blog\/how-to-write-fantastic-back-in-stock-stock-lines-with-70-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">70 such subject lines<\/a> to inspire your back-in-stock email campaigns.&nbsp;<\/p>\n\n\n\n<p>For example, Quince, a DTC clothing and home goods brand, uses a simple template for their back-in-stock emails.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image1-1-660x1024.png\" alt=\"back in stock email automation example\" class=\"wp-image-10542\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image1-1-660x1024.png 660w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image1-1-193x300.png 193w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image1-1-768x1191.png 768w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image1-1.png 960w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<p>It also includes all the product details with a Shop Now button, redirecting customers directly to the checkout page.<\/p>\n\n\n\n<p>While Public Goods, a home essentials brand, includes product recommendations as well as customers\u2019 testimonials.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"978\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image11-1.png\" alt=\"back in stock notification automation example\" class=\"wp-image-10536\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image11-1.png 960w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image11-1-294x300.png 294w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image11-1-768x782.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>Check out <a href=\"https:\/\/www.smartrmail.com\/blog\/13-exceptional-back-in-stock-email-examples-for-stellar-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">13 More Back in Stock Email Examples for Stellar Campaigns<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7) Birthday and anniversary emails<\/h3>\n\n\n\n<p>Remembering and acknowledging customers on their special days, such as birthdays and anniversary emails, leaves a positive impression on customers and strengthens your bond with them.&nbsp;<\/p>\n\n\n\n<p>You can send them a few days before or on the customer\u2019s actual birthday, while anniversary emails can be sent on the date of their first order or signup.<\/p>\n\n\n\n<p>These emails should be customized for the best results. Personalizing the email with the customer\u2019s name and offering something special, like a discount code, makes the message more meaningful.<\/p>\n\n\n\n<p>You can also add a reminder email to this campaign to remind customers that they haven\u2019t used their birthday offer within a few days.&nbsp;<\/p>\n\n\n\n<p>For example, Naadam, a cashmere clothing brand, offers a discount code in their birthday email campaign to encourage customers to make the purchase.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image20-1-468x1024.png\" alt=\"birthday email automation example\" class=\"wp-image-10550\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image20-1-468x1024.png 468w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image20-1-137x300.png 137w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image20-1.png 699w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/figure>\n\n\n\n<p>Check out <a href=\"https:\/\/www.smartrmail.com\/blog\/birthday-email-marketing-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Birthday Email Marketing Examples to Inspire Your Own<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Thank you emails<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.smartrmail.com\/blog\/thank-you-for-your-purchase-email-examples-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thank you emails<\/a> are the perfect opportunity for your brands to increase engagement with your customers.&nbsp;<\/p>\n\n\n\n<p>Businesses can send thank you emails for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign-ups&nbsp;<\/li>\n\n\n\n<li>Completing purchases&nbsp;<\/li>\n\n\n\n<li>Positive reviews or feedback<\/li>\n\n\n\n<li>Survey or giveaway participation<\/li>\n\n\n\n<li>Recognizing loyal customers or VIPs<\/li>\n<\/ul>\n\n\n\n<p>For example, The North Face, a D2C outdoor apparel brand, includes a warm note in its thank you email.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image17-1-512x1024.png\" alt=\"thank you email automation example\" class=\"wp-image-10547\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image17-1-512x1024.png 512w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image17-1-150x300.png 150w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image17-1.png 680w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>It\u2019s important to craft the right subject lines for them to get opened in the first place, check out our guide on <a href=\"https:\/\/www.smartrmail.com\/blog\/subject-lines-for-thank-you-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">thank-you email subject line<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9) Cross-Sell &amp; Upsell Emails<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.smartrmail.com\/blog\/how-to-cross-sell-like-a-pro-with-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cross-sell<\/a> and upsell emails encourage customers to explore additional products that boost revenue by increasing average order value (AOV).&nbsp;<\/p>\n\n\n\n<p>These emails help brands introduce customers to <strong>better alternatives, premium upgrades, or complementary products<\/strong> they may have overlooked.&nbsp;<\/p>\n\n\n\n<p>If done in a way that isn&#8217;t too salesy, it also enhances customer satisfaction by recommending relevant products.<\/p>\n\n\n\n<p>These emails are typically sent <strong>after a purchase<\/strong> or <strong>when a user shows interest<\/strong> in a product category.&nbsp;<\/p>\n\n\n\n<p>For example, Dollar Shave Club, a men&#8217;s grooming brand, recommends additional products based on the customer\u2019s recent purchase.&nbsp;<\/p>\n\n\n\n<p>The timing and redirection of customers to the product page are a must in these emails.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image15-1-343x1024.png\" alt=\"upsell email automation example\" class=\"wp-image-10540\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image15-1-343x1024.png 343w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image15-1-100x300.png 100w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image15-1-514x1536.png 514w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image15-1.png 669w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">10) Product launch emails<\/h3>\n\n\n\n<p>Product launch emails generate important hype for your new launch and encourage your subscribers to take action, whether it\u2019s making a purchase or signing up for a waitlist.&nbsp;<\/p>\n\n\n\n<p>These emails leave a positive impression on your customers as they make them feel a part of something special and encourage immediate action.<\/p>\n\n\n\n<p>With product launch emails, the goal is to create the right buzz and drive early sales, hence, make sure to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use compelling visuals to showcase the product.<\/li>\n\n\n\n<li>Add a countdown timer to create urgency.<\/li>\n\n\n\n<li>Include a special launch offer or early-bird discount.<\/li>\n<\/ul>\n\n\n\n<p>For example, <a href=\"https:\/\/bubbleandbee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bubble &amp; Bee<\/a>, an organic skincare brand, uses this email template for its product launch email campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image9-1-548x1024.png\" alt=\"product launch email automation example\" class=\"wp-image-10534\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image9-1-548x1024.png 548w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image9-1-161x300.png 161w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image9-1-768x1435.png 768w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image9-1.png 800w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/figure>\n\n\n\n<p>For Bubble &amp; Bee, email marketing serves as their primary sales driver, accounting for at least 41% of sales in March, April, and May 2024.<\/p>\n\n\n\n<p>Learn more about Bumble &amp; Bee&#8217;s email strategy <a href=\"https:\/\/www.smartrmail.com\/case-studies\/bubble-bee\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11) Social proof emails<\/h3>\n\n\n\n<p>People trust other customers more than brands, as <a href=\"https:\/\/www.powerreviews.com\/power-of-reviews-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">98% of shoppers<\/a> say reviews are important when making purchase decisions.<\/p>\n\n\n\n<p>Promoting social proof in your subscribers\u2019 inboxes establishes the credibility of your brand and gives you a competitive edge.<\/p>\n\n\n\n<p>In social proof emails, you can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reviews<\/li>\n\n\n\n<li>UGC<\/li>\n\n\n\n<li>Product ratings<\/li>\n\n\n\n<li>Certifications<\/li>\n\n\n\n<li>Influencer collaborations<\/li>\n<\/ul>\n\n\n\n<p>For example, Magic Spoon shares customer testimonials with their subscribers in a brand-aligned theme.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"430\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image8-1.png\" alt=\"social proof email automation example\" class=\"wp-image-10533\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image8-1.png 430w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image8-1-126x300.png 126w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">12) Lead nurturing emails<\/h3>\n\n\n\n<p>Lead nurturing emails are meant for customers who show interest in your product but haven\u2019t made a purchase.&nbsp;<\/p>\n\n\n\n<p>They guide potential customers through the buying journey by providing helpful content, answering questions, and offering incentives to encourage purchases.<\/p>\n\n\n\n<p>These emails can include incentives, educational content, reviews, and sales numbers to encourage subscribers to purchase.&nbsp;<\/p>\n\n\n\n<p>For example, Kylie Cosmetics shares top sellers in email campaigns to drive interest from their subscribers.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"215\" height=\"1024\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image22-1-215x1024.jpg\" alt=\"lead nurturing email example\" class=\"wp-image-10552\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image22-1-215x1024.jpg 215w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image22-1-63x300.jpg 63w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Get started with these email automation examples using SmartrMail&nbsp;<\/h2>\n\n\n\n<p>Here is how to set email automation with SmartrMail in a matter of seconds:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Sign in to your SmartrMail account<\/h3>\n\n\n\n<p>SmartrMail also comes with a <a href=\"https:\/\/www.smartrmail.com\/lp\/free-trial\/\" target=\"_blank\" rel=\"noreferrer noopener\">15-day free trial<\/a> during which you can set up all these automations and see just how effective they are.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"519\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image21-1-1024x519.png\" alt=\"sign in to smartrmail account\" class=\"wp-image-10551\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image21-1-1024x519.png 1024w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image21-1-300x152.png 300w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image21-1-768x389.png 768w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image21-1-1536x779.png 1536w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image21-1.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Create a Trigger<\/h3>\n\n\n\n<p>Go to the Automation tab and set triggers for sending out emails in automation mode.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"276\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image6-1-1024x276.png\" alt=\"create a trigger\" class=\"wp-image-10531\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image6-1-1024x276.png 1024w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image6-1-300x81.png 300w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image6-1-768x207.png 768w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image6-1-1536x413.png 1536w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image6-1.png 1884w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image7-1-1024x392.png\" alt=\"create a trigger 2\" class=\"wp-image-10532\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image7-1-1024x392.png 1024w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image7-1-300x115.png 300w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image7-1-768x294.png 768w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image7-1-1536x588.png 1536w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image7-1.png 1877w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>SmartrMail allows you to use 5 types of triggers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When a subscriber joins a list<\/li>\n\n\n\n<li>When a subscriber joins a segment<\/li>\n\n\n\n<li>When a subscriber places an order<\/li>\n\n\n\n<li>When someone abandons a cart<\/li>\n\n\n\n<li>Whenever someone browses but doesn&#8217;t purchase<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Add an email with AI<\/h3>\n\n\n\n<p>Drag an email action into your automation workflow.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"406\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image18-1-1024x406.png\" alt=\"add an email with AI\" class=\"wp-image-10548\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image18-1-1024x406.png 1024w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image18-1-300x119.png 300w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image18-1-768x304.png 768w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image18-1-1536x609.png 1536w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image18-1.png 1874w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can give it a name for your own records and a subject line. Then click Compose Email to add content and design your email.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"638\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image16-1.png\" alt=\"ai email\" class=\"wp-image-10541\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image16-1.png 823w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image16-1-300x233.png 300w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image16-1-768x595.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<p>Within each workflow, you&#8217;ll find the <a href=\"http:\/\/docs.smartrmail.com\/en\/articles\/9215269-automation-emails-with-ai\" target=\"_blank\" rel=\"noreferrer noopener\">AI-generated emails<\/a> listed alongside other customizable components. From there, you can review, edit, and schedule these emails with ease.<\/p>\n\n\n\n<p>Once you&#8217;re done, click Enable, and you&#8217;ll be directed back to your automation in progress.<\/p>\n\n\n\n<p><strong>With SmartrMail, you can also:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create eye-catching pop-ups<\/li>\n\n\n\n<li>Generate unique and personalized coupon codes<\/li>\n\n\n\n<li>Track, analyze, and report on key metrics<\/li>\n\n\n\n<li>Use customizable forms for sign-ups<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Refine your email workflow<\/h3>\n\n\n\n<p><strong>Add time delay<\/strong> to your automation. For example, if you set a time delay at 7 days between 2 email actions, the emails will be sent 7 days apart.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image12-1-1024x372.png\" alt=\"refine you email workflow\" class=\"wp-image-10537\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image12-1-1024x372.png 1024w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image12-1-300x109.png 300w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image12-1-768x279.png 768w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image12-1-1536x558.png 1536w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image12-1.png 1863w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>And <strong>add a conditional split <\/strong>as well. Conditional splits split your automation into two distinct paths based on whether or not a subscriber matches the rules.&nbsp;<\/p>\n\n\n\n<p>Drag a conditional split where you&#8217;d like in your automation and then choose your Settings.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image10-1-1024x679.png\" alt=\"refine your email workflow 2\" class=\"wp-image-10535\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image10-1-1024x679.png 1024w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image10-1-300x199.png 300w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image10-1-768x509.png 768w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image10-1.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>An email directly under a trigger will be sent immediately once subscribers match the trigger rule. If you&#8217;d like a delay, use the time delay action below.<\/p>\n\n\n\n<p>Next, give your Automation a name and choose from one of our premade templates, or Create from Scratch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Enabling an Automation<\/h3>\n\n\n\n<p>Once you&#8217;ve added all your actions to your automation and completed it, click the Enable button.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"441\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image14-1.png\" alt=\"enabling an automation\" class=\"wp-image-10539\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image14-1.png 623w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image14-1-300x212.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/figure>\n\n\n\n<p>That&#8217;s it! You&#8217;ve created your first multi-step automation with Automation in SmartrMail. Nice work \ud83c\udf89<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=email-made-easy\"><img loading=\"lazy\" decoding=\"async\" width=\"1846\" height=\"831\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10187-1.png\" alt=\"Install SmartrMail Banner\" class=\"wp-image-7685\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p><strong>TABB Apparel, <\/strong>a golf apparel company, <a href=\"https:\/\/www.smartrmail.com\/case-studies\/tabb-apparel\/\" target=\"_blank\" rel=\"noreferrer noopener\">achieved impressive results with SmartrMail<\/a>, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>24% increase<\/strong> in email sales contribution<\/li>\n\n\n\n<li><strong>40% increase<\/strong> in subscriber base and engagement<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s what the founder has to say about their experience with SmartrMail:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image2-1-1024x526.png\" alt=\"smartrmail customer success\" class=\"wp-image-10543\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image2-1-1024x526.png 1024w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image2-1-300x154.png 300w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image2-1-768x394.png 768w, https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/image2-1.png 1061w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The right email automation tool makes all the difference. <\/strong><a href=\"https:\/\/www.smartrmail.com\/start-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo<\/a> with SmartrMail today and discover how we can meet your needs!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>What is automation in email?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Automation in email allows businesses to send emails at any time with predefined triggers for different scenarios without any manual effort. For example, you can send a thank-you email for every purchase, establishing a deeper connection.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>How to make an automated email?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>To create an automated email, choose SmartrMail, which allows you to set up an email automation workflow in only five steps. It allows you to set a trigger, provide AI for generating personalized emails, and enable automation without any technical knowledge.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>What are the biggest mistakes to avoid in email automation?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Common mistakes in email automation include sending generic messages, not segmenting customers, overloading inboxes, and neglecting follow-ups. For example, for a post-purchase interaction, ensure messages are timely, and for a cross-sell email, wait a few days before sending.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not sure what email automations are worth your time setting up? 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