{"id":6912,"date":"2021-06-29T10:33:42","date_gmt":"2021-06-29T00:33:42","guid":{"rendered":"https:\/\/www.smartrmail.com\/blog\/?p=6912"},"modified":"2023-03-23T11:47:39","modified_gmt":"2023-03-23T00:47:39","slug":"product-recommendations-in-your-emails","status":"publish","type":"post","link":"https:\/\/www.smartrmail.com\/blog\/product-recommendations-in-your-emails\/","title":{"rendered":"5 Places to Include Product Recommendations in Your Emails"},"content":{"rendered":"\n<p>Product recommendations are incredibly powerful.&nbsp;<\/p>\n\n\n\n<p>Not only is <a href=\"https:\/\/www.barilliance.com\/personalized-product-recommendations-stats\">over 30% of a typical online store\u2019s revenue<\/a> attributable to personalized recommendations, but they can also <a href=\"https:\/\/www.barilliance.com\/personalized-product-recommendations-stats\/\">increase your conversion rate by up to 26%<\/a>.<\/p>\n\n\n\n<p>In terms of your email marketing, including product recommendations can result in a <a href=\"https:\/\/www.barilliance.com\/personalized-product-recommendations-stats\/\">175% increase in click-through rate<\/a> and a whopping 344% increase in time spent on your store.<\/p>\n\n\n\n<p>So the effectiveness and importance of including product recommendations in your email campaigns are not in question.&nbsp;<\/p>\n\n\n\n<p>Instead, it\u2019s how you can best make use of personalized product recommendations in your campaigns.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why we\u2019ve put together this list of 5 places you should be recommending products in your emails.<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-d1e17a01 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80)\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.smartrmail.com\/blog\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\"  style=\"font-size: 24px\">Search for articles<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 75%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"font-size: 24px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-text-color has-ast-global-color-5-color has-icon wp-element-button\" type=\"submit\"  style=\"font-size: 24px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/email-marketing-tips\/\">Email Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/guides\/\">Automations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/c\/Smartrmail\/videos\">Smartr TV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/industries\/\">Industry Guides<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/inspiration\/\">Inspiration<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/case-studies\/\">Success Stories<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smartrmail.com\/blog\/category\/events\/\">Key Ecommerce Dates<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The best places for personalized product recommendations<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1) Welcome emails<\/h3>\n\n\n\n<p>Your <a href=\"https:\/\/www.smartrmail.com\/blog\/welcome-email-series\/\">welcome emails<\/a> are usually the first campaign a customer will receive. They\u2019re also among <a href=\"http:\/\/www.demacmedia.com\/infographic\/optimize-welcome-emails\/\">the most opened and read campaigns<\/a> you\u2019ll ever send.&nbsp;<\/p>\n\n\n\n<p>So with so many customers engaging with your welcome emails, you\u2019ll want to make the most of the opportunity.&nbsp;<\/p>\n\n\n\n<p>And the best way to do this is by including some product recommendations.&nbsp;<\/p>\n\n\n\n<p>However, seeing as customers receiving your welcome email have likely only just started interacting with your store, chances are they don\u2019t have extensive browsing or purchase histories that would usually inform relevant product recommendations.&nbsp;<\/p>\n\n\n\n<p>Luckily, SmartrMail lets you include different types of recommendations in your email. One of these options is to prefer your best-selling items when determining which product to recommend.&nbsp;<\/p>\n\n\n\n<p>You can then label these recommendations as \u2018best sellers,\u2019 \u2018popular,\u2019 or even \u2018loved by everyone\u2019 like Glossier has done in their welcome email below.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"1125\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/welcome-email-with-product-recommendations.png\" alt=\"welcome email with personalized product recommendations\" class=\"wp-image-6915\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2) Abandoned cart emails<\/h3>\n\n\n\n<p>After your welcome series, your <a href=\"https:\/\/www.smartrmail.com\/blog\/abandoned-cart-emails\/\">cart abandonment emails<\/a> are one of the most important campaigns. Both in terms of the extra sales they generate and the prime opportunity to recommended products.<\/p>\n\n\n\n<p>While these emails focus on the product your customer has abandoned, you don\u2019t want to put all your eggs in the one basket.&nbsp;<\/p>\n\n\n\n<p>Especially when some of <a href=\"https:\/\/www.smartrmail.com\/blog\/abandoned-cart-emails\/\">the most common reasons customers abandon carts<\/a> is because they have either already purchased the product elsewhere or are simply no longer interested in it.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to cover your bases and include product recommendations in your abandoned cart emails as well. Just like Perigold has done in their abandoned cart email below.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"601\" height=\"785\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/abandoned-cart-email-with-product-recommendations.png\" alt=\"abandoned cart email with product recommendations\" class=\"wp-image-6914\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=banner&amp;utm_campaign=email-made-easy\"><img decoding=\"async\" width=\"1846\" height=\"831\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2023\/02\/Group-10187-1.png\" alt=\"Install SmartrMail Banner\" class=\"wp-image-7685\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3) Browse abandonment emails<\/h3>\n\n\n\n<p>Just like your abandoned cart emails, your <a href=\"https:\/\/www.smartrmail.com\/blog\/browse-abandonment-emails\/\">browse abandonment emails<\/a> are another prime opportunity to recommend products.<\/p>\n\n\n\n<p>And for much the same reasons too.&nbsp;<\/p>\n\n\n\n<p>Just because someone was looking at a particular item, doesn\u2019t mean they necessarily want it. There could\u2019ve been something wrong with the particular variant or it just simply wasn\u2019t their style.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to include personalized product recommendations so that you still have an opportunity to make a sale.&nbsp;<\/p>\n\n\n\n<p>And even if your customer ends up purchasing the original product, they might also purchase one or two of your recommendations which will increase your average order values.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) Sale emails<\/h3>\n\n\n\n<p>It\u2019s not just email automations that make for great opportunities to recommend products. Any email newsletters and sale emails you send also lead themselves well to personalized recommendations.<\/p>\n\n\n\n<p>All you need to do is include some specific product recommendations in your email below the main message. Like Breda has done in their email below.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"1145\" src=\"https:\/\/www.smartrmail.com\/blog\/wp-content\/uploads\/2021\/06\/sale-email-with-product-recommendations.png\" alt=\"sale email with product recommendations\" class=\"wp-image-6913\"\/><\/figure>\n\n\n\n<p>For sale emails, you\u2019ll obviously only want to recommend products that are actually on sale. You can do this in SmartrMail by <a href=\"https:\/\/docs.smartrmail.com\/en\/articles\/3526552-how-to-create-a-product-feed\">creating a new product feed<\/a> and then selecting it when adding your recommended product block.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) Win-back emails<\/h3>\n\n\n\n<p>Lastly, one other automation where you\u2019ll definitely want to include product recommendations is your <a href=\"https:\/\/www.smartrmail.com\/blog\/12-examples-of-irresistible-win-back-email-campaigns\/\">win-back campaign<\/a>.<\/p>\n\n\n\n<p>As their name suggests, your win-back emails attempt to re-engage customers who have gone cold and stopped purchasing from your store.&nbsp;<\/p>\n\n\n\n<p>And given that this is no easy task, you\u2019ll want to make sure your win-back emails are the best they can be which means including product recommendations.&nbsp;<\/p>\n\n\n\n<p>Again, all you need to do is include a few personalized recommendations beneath your main message like in Birchbox\u2019s email below.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/9PLUnnj1o7s2OGoYItGDaZjVXVFrmx1TDzAsSCJib5BhC9T6UUwNAZn7tAOg8MKveI8MS9NTL_RC18sB2t4_abYyW4IKUVDrFWAcbZLeDhpm5Dvl_8UXZbEgxzTo5wlBRtlTLFOv\" alt=\"win back email with product recommendations\"\/><\/figure>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-6-background-color has-background is-layout-constrained wp-container-core-group-is-layout-f375f9de wp-block-group-is-layout-constrained\" style=\"border-radius:5px;padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px\">\n<p class=\"has-text-align-center\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:27px;font-style:normal;font-weight:600;line-height:1.5\">Use Product Recommendation emails with SmartrMail today <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">? Install SmartrMail and Automate your Product Recommendation Emails ?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill\" style=\"font-size:25px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.smartrmail.com\/en\/app\/get-started?utm_source=Blog&amp;utm_medium=editable-block&amp;utm_campaign=product-recommendations-in-your-emails\">Start your free trial<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to send personalized product recommendations in emails<\/h2>\n\n\n\n<p>It\u2019s all very well and good to know where to include product recommendations. It\u2019s another thing to know how to actually include the recommendations in your campaigns.<\/p>\n\n\n\n<p>Thankfully SmartrMail makes it incredibly simple and easy to add recommendations to any email you send.&nbsp;<\/p>\n\n\n\n<p>All you have to do is drag a Recommended Product block into the email as you\u2019re composing it. Or if you want to add recommendations to one of your existing automations, you just need to go in and edit the email to add a Recommended Product block.&nbsp;<\/p>\n\n\n\n<p>You can find more <a href=\"https:\/\/docs.smartrmail.com\/en\/articles\/4969662-adding-recommended-product-blocks\">detailed instructions on adding Recommended Product blocks here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Adding personalized product recommendations in your email campaigns is an incredibly powerful way to increase engagement and make more sales.<\/p>\n\n\n\n<p>That\u2019s why you should incorporate them as an essential part of your email marketing strategy.&nbsp;<\/p>\n\n\n\n<p>And the best way to start doing this is by including them in the places we\u2019ve mentioned above.&nbsp;<\/p>\n\n\n\n<p>But you don\u2019t need to stop there. Plenty of other automations like your <a href=\"https:\/\/www.smartrmail.com\/blog\/how-to-cross-sell-like-a-pro-with-email-marketing\/\">cross-sell<\/a>, and <a href=\"https:\/\/www.smartrmail.com\/blog\/thank-you-for-your-purchase-email-examples-tips\/\">thank you emails<\/a> will also benefit from personalized recommendations.&nbsp;<\/p>\n\n\n\n<p>Essentially, whenever you set up a new email automation or go to send a newsletter, you\u2019ll want to be asking yourself if you think it\u2019ll benefit from including some recommendations.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Product recommendations are incredibly powerful.&nbsp; Not only is over 30% of a typical online store\u2019s revenue attributable to personalized recommendations, but they can also increase your conversion rate by up to 26%. In terms of your email marketing, including product recommendations can result in a 175% increase in click-through rate and a whopping 344% increase [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":6916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[74,356],"tags":[],"class_list":["post-6912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-tips","category-product-recommendations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Places to Include Product Recommendations in Your Emails | SmartrMail Email Marketing Blog<\/title>\n<meta name=\"description\" content=\"Product recommendations are incredibly powerful.&nbsp; 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