SmartrMail is the easiest way for merchants to send best practice emails and automations that generate sales.
So our blog, unsurprisingly, primarily covers commerce email marketing. With a particular focus on small to medium-sized merchants who run their store through platforms such as Shopify and do not necessarily have much experience with email marketing.
Any content that helps these people improve their email marketing is therefore right at home on the SmartrMail blog.To ensure that this content is helpful for our audience, there are a few things we look for:
• Content should provide actionable insights
that merchants can implement right away. It should not just be broad general advice that leaves readers unsure of how to implement.
• All content should be factual and informational. We do not publish opinion pieces.
• Include real-world examples to demonstrate a point or tip.
• Images, charts, and/or videos should be included to make the content more engaging.In terms of the format, we welcome the following forms depending on the topic:
• Step-by-step tutorials
• Beginner/how-to guides
• Case studies
• Data-driven articles
To get an idea of our writing style and tone, be sure to check out some of our existing content. Some examples that should give you a particularly good idea of how we write include this post
, this post
, and this post
Key things you’ll notice from our writing style is that we prefer first-person over third and we use a conversational tone.
While our blog is primarily focused on commerce email marketing, we occasionally also publish content that aims to help merchants with their broader marketing efforts and running their online store.
Even though we’ve more selective when it comes to accepting submissions covering these broader topics, if you feel like you’ve got a particularly engaging idea still send it through for consideration.