Built by merchants, for merchants. Since 2016.
SmartrMail started inside a Shopify store, built by two founders who were tired of paying for email lists that weren't paying them back.
Ten years later, we're the email and SMS platform behind thousands of ecommerce brands worldwide, and part of the Relay Commerce family.
By the numbers
Ten years of ecommerce email, in stats
The story is the usual one. The SmartrMail founders started on a free tool and hit the limits. Moved to a bigger platform, and hit the bill. Every upgrade charged them for subscribers who hadn't opened an email in months. Every support ticket disappeared into a queue.
Since no tool charged only for what mattered, they built one. SmartrMail was designed inside a real ecommerce operation, solving real ecommerce problems. Engagement-based billing. Real humans on support. A migration team that does the work for you.
Ten years later, over 3,000 merchants worldwide run their email and SMS on SmartrMail. The team still runs stores. We still know where it hurts.
3,000+
Online businesses on SmartrMail
4.7/5
500+ reviews across Shopify, G2, BigCommerce & Capterra
4
Ecommerce platforms supported natively
10+
Years solving real ecommerce problems
What we believe
Four principles behind everything we ship
Every product decision starts here. When something in the app feels different from other tools, this is why.
Fair pricing, no surprises
A genuinely useful free tier to start, and straightforward pricing that scales with your list. No hidden fees, no lock-in.
Real expertise when you need it
Get help from consultants who actually know ecommerce email, with years of experience behind them. No ticket queues that swallow your issue for a week.
Migration is our problem, not yours
Switching email tools is where most merchants give up. Our team handles DNS, list import, and flow rebuilds so you don't have to.
Honest marketing over hype
No inflated ROI claims. No fake urgency. If it works, we'll show you how. If it doesn't fit, we'll say so.
Part of Relay Commerce
Meet the Messaging team
Daniel
Management
Ricardo
Marketing
Janice
Customer Success
Elias
Customer Success
Sourabh
Customer Success
Sergey
Product
Marcos
Engineering
Taufiq
Engineering
Maksim
Engineering
Marius
Engineering
Mariana
Design
Fomo
The original social proof toolkit that turns your store's real, verified activity into trust and more conversions, with no fake numbers.
SmartrMail
SmartrMail is the retention-first email and SMS platform, built by merchants, that turns your subscribers into repeat customers with easy automations, hands-on migration, and real human support.
SalesPop
The popup that shows visitors your store's real activity and turns the traffic you already paid for into customers.
Backed by the Relay Commerce group
In 2023, SmartrMail joined Relay Commerce — a portfolio of ecommerce SaaS brands built to help online stores acquire, retain, and delight customers at every stage of their journey.
Same SmartrMail you know. Same product philosophy. Now with the resources of a broader group serving thousands of ecommerce merchants worldwide across retention, post-purchase, and messaging.
Bigger team, better product
Faster ships, deeper integrations.
Global support coverage
Real humans in your time zone.
Wider ecommerce toolkit
Sister brands built for retention and post-purchase.
A family of 7 brands. Built for every stage of the ecommerce journey — from acquisition to retention.
Smartrr
From flexible subscriptions and account management to churn prevention and loyalty, Smartrr Subscriptions powers the entire subscriber lifecycle.
Relo
Relo predicts who's ready to buy again, when they're ready, and what they're most likely to buy—then turns that prediction into personalized Klaviyo flows and a path back to checkout.
Peel
The Retention Analytics solution
Peel brings your commerce, marketing and retention data together so you can understand who comes back, what they buy, and what they are worth.
SavedBy
SavedBy protects orders from loss, damage and theft—then handles the resolution without adding another ticket to your CX queue.
Launch your first campaign in a flash
Same team that built this in 2016. Same product philosophy. Now serving 3,000+ merchants worldwide.