Carbon Offroad Revs Up Revenue Growth by 42% with SmartrMail
Industry
Automotive aftermarket
Platform
Shopify
Product
Email automation, Product recommendations & Shopify integration
Location
Australia
42%
Increase in total revenue
2x
Increase in revenue per email
$31k+
Revenue from email flows
About the customer
About Carbon Offroad
Carbon Offroad is an industry leader in premium offroad upgrades and performance products. Based in Coomera, Queensland, they design, test, and manufacture top-quality winches, recovery gear, and suspension systems that withstand the most challenging off-road terrains Australia has to offer. Carbon Offroad’s commitment to innovation, reliability, and customer satisfaction has earned them a reputation as a trusted provider for offroad enthusiasts and enterprises alike
Challenges Faced
While Mailchimp offered some initial success, Carbon Offroad identified several limitations that necessitated a new email marketing solution
Limited Integration
The existing email marketing solution (Mailchimp) didn’t seamlessly integrate with the Neto platform, causing operational inefficiencies for Carbon Offroad.
The past tools that Carbon Offroad used did not have the capability to seamlessly trigger newsletter campaigns. They demanded tedious manual work, especially around integrating pop ups and email marketing sequences.
Lack of Local Support
As an Australian business, Carbon Offroad required dedicated local support, which Mailchimp couldn’t provide sufficiently.
Cost Control Challenges
Managing the increasing costs of their email marketing solution became a concern as Carbon Offroad’s business expanded. They needed a more cost-effective option.
About the customer
Solutions that SmartrMail offered
When SmartrMail launched, offering a seamless integration with Neto, Carbon Offroad quickly adopted the platform due to its appealing offer and the advantage of local support. As the business transitioned to Shopify, the integration with SmartrMail proved even more comprehensive.
After a thorough market review, it was evident that SmartrMail was the best choice for their business model, providing a balance of cost-effectiveness, integration capabilities, and robust customer support.
SmartrMail’s wide array of features and capabilities perfectly aligned with Carbon Offroad’s needs, enabling them to take their email marketing efforts to new heights:
Advanced Automation
SmartrMail’s automation capabilities allow Carbon Offroad to create custom workflows that nurture leads, engage customers, and drive conversions.
Product Recommendations
SmartrMail’s automation capabilities allow Carbon Offroad to create custom workflows that nurture leads, engage customers, and drive conversions.
Seamless Integration
SmartrMail’s integration with Neto and Shopify offers a level of synergy that other competitors couldn’t match, providing a seamless experience for Carbon Offroad.
Customer Support
With SmartrMail’s customer support team with expertise in email marketing, Carbon Offroad was able to access the guidance and assistance whenever they needed it, ensuring a smooth and efficient email marketing operation.
Comprehensive Reporting and Analytics
SmartrMail provides Carbon Offroad with valuable insights into their email marketing performance, enabling them to track key metrics and optimize their campaigns for maximum impact.
“We love it, we love SmartrMail. Super easy to use and you guys are great on the support side of things. When we looked at others like HubSpot and Active Campaign, no synergy with our type of business. Moving to becoming a global business, the team has doubled in size in the last 6 months.”
Dan, Carbon Offroad
“The level of customer service from SmartrMail has been outstanding. The seamless integration of pop-up forms with automated flows has significantly improved our email marketing efficiency. We now see a higher percentage of our sales coming from email marketing, thanks to SmartrMail.”
Kenneth, Founder, TABB Apparel
SmartrMail provided TABB Apparel with several tools and features to address its challenges effectively. One of the key solutions was the seamless integration with pop-ups and automated email flows, which helped streamline TABB Apparel’s email marketing efforts. This seamless transition from pop-up subscriptions to automated email campaigns ensured a smooth and engaging customer journey.
About the customer
Results Achieved
1. 42% growth in revenue
With SmartrMail, email marketing became a cornerstone of Carbon Offroad’s success. Over the past 180 days, email sales grew by 22.7%, now contributing 23.26% of total revenue.
From $724,000 in sales between January 2022 and December 2022, email-driven revenue surged to over $1 million from June 2023 to May 2024, marking a remarkable 42% increase.
2. High-Impact Email Flows Driving Revenue
Carbon Offroad’s optimized email flows have significantly boosted revenue across key touchpoints. Post-purchase flows now generate an impressive $51.80 per email sent, a dramatic increase from $3.60 following enhancements from the Pro Plan Agency Services.
Abandoned cart recovery emails have also seen a remarkable improvement, with revenue per email more than doubling from $18.05 to $41.42.
In addition, welcome, browse abandonment, and AI-powered recommendation flows together contribute over $31k in monthly revenue, highlighting their essential role in driving Carbon Offroad’s email marketing success.
3. Spike in Email Engagement Metrics
Carbon Offroad’s email marketing campaigns have experienced significant improvements in audience engagement. After implementing advanced agency services, the open rate increased to 18%, up from 14%, reflecting stronger interest and relevance.
Additionally, Carbon Offroad saw substantial subscriber growth, gaining 1,169 new subscribers, further expanding their reach and potential customer base.
Future Outlook
24% Increase in email sales contribution
TABB Apparel has experienced significant improvements in its email marketing efforts since adopting SmartrMail. One of the most notable changes is the increase in sales contribution from email marketing, which now accounts for 24% of all sales.
This represents a substantial jump from the less than 10% attributed to their previous email marketing tool. This improvement underscores the effectiveness of SmartrMail in driving sales and revenue for TABB Apparel.
