Black Friday Email Marketing Hub

All the resources you need to create a winning Black Friday / Cyber Monday email marketing strategy

Black Friday app bundle

We've teamed up with other leading Shopify apps to offer you a range of discounts to help make this Black Friday and Cyber Monday your best ever.
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Expert tips on running Black Friday campaigns during COVID

Start early and grab people's attention


I recommend brands this year to take a new approach. Start early, very early. Come up with existing campaigns and make sure your customers know about it weeks in advance. Due to COVID, customers have a limited spending budget and must plan ahead.
Emphasize you're a small business


People know that small businesses have been doing it tough during COVID and they want to help out where they can. So instead of trying to come across larger than you are, emphasize that you’re a small business owner.
Keep your customers up-to-date


COVID has left many shoppers unsure of what shops are open, which are accepting orders, and so on. That's why it’s important to keep your customers up-to-date on all the changes that affect them so they know they can still shop with you.
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Expert Black Friday campaign ideas

We asked 18 seasoned marketers for their top Black Friday and Cyber Monday campaign ideas and tips. Check out what they came up with to get some ideas for your own campaign.

Resources & guides for Black Friday

Additional Cyber Monday resources

Free webinar

Rewatch our webinar to learn how you can drive more sales than ever before this Black Friday with email marketing.

In it we cover everything from how you can start growing your email list, proven strategies to make your emails more effective and when and how many emails you should be sending.