Mother's Day Email Subject Lines Examples

100 Mother’s Day Email Subject Line Examples

Who doesn’t love their mother? Hardly anyone. That’s why Mother’s Day is such a popular holiday. It’s a chance for all of us to show our appreciation for the mothers in our lives. While we show this appreciation in a variety of ways, one of the most popular is gift giving.

You, of course, already knew that. Mother’s Day has long been associated with gifts of flowers and brunches. But what you might be surprised to learn is that Mother’s Day is the second largest U.S. spending holiday. That means consumers will spend more on Mother’s Day than other holidays such as Valentine’s Day.

This presents a massive opportunity for retailers – and they know it. There’s no surer way of knowing that Mother’s Day is just around the corner than receiving email campaigns in your inbox telling you just that.

What starts off as a trickle of email newsletters quickly turns into a torrent however. This makes getting your own emails to stand out in subscribers’ inboxes much more difficult.

So how do you get people to open and read your Mother’s Day email?

The difference between someone opening your email or not ultimately comes down to its subject line. So in the spirit of improving your open rates, here’s a curated collection of great Mother’s Day email just line examples.

Feel free to use any of them as inspiration with your own marketing campaigns.

General Mother’s Day Subject Lines

General Mother’s Day Subject Lines
  • Mother’s Day Sale
  • Happy Mother’s Day!
  • Mother’s Day is Coming
  • Find Mom the Perfect Mother’s Day Gift
  • Great Gifts for Great Moms
  • Mother’s Day is Just Around the Corner
  • The Perfect Gifts for EVERY Mom
  • Handpicked Gifts for Mom
  • Order Your Mother’s Day Gifts Now
  • Make Her Day this Mother’s Day
  • It’s Every Mother’s Favorite Day of the Year
  • New Designs Just in Time for Mom’s Special Day
  • New Styles Perfect for Moms
  • What Mom Really Wants
  • Must Haves For Mom
  • Our Mother’s Day Gift Shop is Now Open
  • Checkout Our Top Picks for Moms
  • Spoil Your Mom Rotten
  • Your Mom Deserves the Best
  • Make This Mother’s Day the Best One Yet
  • Mother’s Day gifts your mom will L-O-V-E
  • Need Mother’s Day Gift Inspiration?
  • Open This To Find The Perfect Mother’s Day Gift
  • Find Your Special Present for Mom
  • What to Get Mom This Mother’s Day
  • Gifts to Make Mom Smile
  • Mother’s Day is May 12 – Get Your Gift Now
  • Gifts to Brighten Up Your Mom’s Day
  • Our Mother’s Day Gift Guide
  • What to Buy the Mom who has Everything
  • Pre-Order Now For Mother’s Day
  • Our picks for Mom this Mother’s Day
  • Show Your Love With These Gifts for Mom
  • Find the Perfect Gift For Mom This Mother’s Day
  • Checkout These Awesome Gifts for Mom
  • Make Your Mother’s Day Gift This Year Standout
  • Create a Memorable Mother’s Day
  • Don’t Blow Mom’s Special Day
  • Your Mom is Really Going to Love These
  • Something Special For Mom This Mother’s Day

Mother’s Day Subject Lines with a Special Offer

Mother’s Day Subject Lines with a Special Offer
  • Our Mother’s Day Sale Starts Now
  • Take 25% Off This Mother’s Day!
  • Save Up to 67% on Gifts For Mom!
  • Open Now to Discover Your Special Discount for Mother’s Day
  • Special Offer for Mother’s Day: 30% Off Storewide
  • Upgrade Your Mother’s Day Gift with 25% Off
  • Mother’s Day Savings – Get Your Gift Now
  • Get 50% Off The Perfect Mother’s Day Gift
  • Get Your Mom Something Special with This Special Offer
  • Buy 1 Get 1 FREE This Mother’s Day
  • Our Biggest Mother’s Day Sale Ever
  • Treat Your Mom with these Specials
  • Take 30% Off The Perfect Gift for Mom
  • Treat Mom and Yourself With Our 2-for-1 Deal
  • Brand New Offers For Mother’s Day

Mother’s Day Subject Lines Mentioning Free Shipping

  • Free Shipping from now until Mother’s Day!
  • Shop Now & Get Free Shipping For Mother’s Day
  • Free Shipping For Mother’s Day Starts Now
  • Get Something Special For Mom with Free Shipping
  • Free Shipping on Your Gifts for Mom!
  • Don’t Wait – Get Free Shipping Now for Mother’s Day
  • Find Something Mom Will Love & Ship It Free
  • Shipping’s On Us This Mother’s Day
  • Free Shipping Through Mother’s Day!
  • Get the Perfect Gift for Mom with Free Shipping

Mother’s Day Subject Lines That Are Last Minute

Mother’s Day Subject Lines That Are Last Minute
  • Last Chance to Get Your Gift For Mom!
  • Time is Running Out to Get Your Mother’s Day Present!
  • Hurry Up Before It’s Too Late! Mother’s Day is Nearly Here!
  • Last Day to Get Mom’s Gift Delivered in Time
  • Only 2 Days Until Mother’s Day
  • Still Don’t Have a Present for Mom?
  • It’s Not Too Late, Get the Perfect Gift for Mom Now
  • Last Chance to get a Gift for Mother’s Day
  • 12 Hours Remaining for our Mother’s Day Sale
  • Last Minute Gift Ideas for Mom
  • Mother’s Day is This Sunday!
  • Don’t Forget About Mom!
  • Last Chance for Get Mom’s Gift Delivered by Mother’s Day
  • We’ve Got You Covered For Last Minute Gifts for Mom
  • Get a Gift for Mom Just in Time
  • Forgot Mom? It’s Not Too Late
  • Still Haven’t Gotten A Gift for Mom? This Is Just What You Need
  • 2 Hours Left to Get Your Items Shipped in Time for Mother’s Day
  • There’s Still Time to get Your Mom’s Gift Shipped!
  • Last Chance for Mother’s Day Savings

Mother’s Day Subject Lines with Emojis

mother's day subject lines with emojis
  • Make Mom’s Day Special 🌸
  • We Have the Perfect 🎁 for Mom
  • ❤️ Show How Much You Care This Mother’s Day ❤️
  • We ❤️ Our Moms
  • Make This Mother’s Day Special 🌸
  • This Mother’s Day, Give Mom the 🌎
  • Unique Mother’s Day Gift Ideas 🌷
  • Touch Her ❤️ on Mother’s Day
  • Mother’s Day, The Way She Wants It 🌷🌸
  • 🌸 Mother’s Day Is Here 🌸
  • ❤️ Unique Gifts for Unique Moms ❤️
  • Get Your Mom Something Special ❤️
  • Make Every MOMent Perfect This Mother’s Day 🌸
  • Surprise Your Mom This Mother’s Day 🌷
  • I ❤️ You, Mom

Over to you

There you go, that’s 100 examples of Mother’s Day subject lines.

Hopefully you now have the inspiration you need to start crafting a stellar email marketing campaign.

It’s likely that you now have a number of different subject lines in mind that you’d like to try. Luckily enough, SmartrMail has subject line A/B testing available for all users. We also have a detailed guide on how to go about A/B testing.

If you’re still looking for a bit more guidance, we also have an article on how NOT to write email subject lines.

Now the only thing left is to actually write the email!

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