Powering up thousands of stores, primarily across Australia and New Zealand, Neto remains a strong player in the ecommerce space.
As of Q1, January 2026, Neto is the foundation of 1800+ live stores.
Around a fifth of these are in the auto and vehicle industry, followed by home/garden, sports, and apparel.*
But what do these stores look like? Which are the top stores built on the Neto platform? And are there players switching to Neto from big names like Shopify or Magento?
This article attempts to answer all such questions.
We’ve created a roundup of 10 standout Neto stores and pulled in some Neto store statistics to show you how businesses actually make use of this ecommerce platform.
At the end, we also include a section to help you decide if Neto as an ecommerce platform is the right pick for you. Let’s see what we’ve got for you.
*Data based on Storeleads’ The State of Neto in 2026 Report
Big Brands That are Doing Business on Neto
The stores featured in this section have been selected based on BuiltWith’s report on websites using Neto, which ranks stores by metrics including highest spend on technology and revenue.
These are established and thriving e-commerce operations that have chosen Neto as their platform of choice.
1. RV Super Centre New Zealand
RV Super Centre is New Zealand’s leading shop for everything motorhome-related. As part of Tourism Holdings Limited (thl), this family of dealerships offers an impressive range of new and pre-owned motorhomes.
Their Neto implementation is super cool because it enables the platform to handle everything from vehicle sales and accessories to service bookings.
The site also shows that Neto can integrate modern payment solutions like Afterpay, which has also made motorhome ownership more accessible through flexible payment options.
2. MCAS
MCAS (Motorcycle Accessories Supermarket) has been one of Australia’s biggest stores for motorcycle gear since 1973. Their Neto-powered store handles an enormous product catalogue that includes thousands of SKUs across helmets, gloves, jackets, boots, exhaust systems, lighting, luggage and protective gear.
The store also supports a competitive Price Match Guarantee – if you find a lower advertised price, they’ll match it.
This demands real-time inventory and pricing management that Neto handles effortlessly.
3. Allingtons Outpost
Allingtons Outpost is arguably Australia’s biggest range of premium country, work, and western wear. Interestingly, it’s a family-owned Adelaide-based retailer with over 45 years of rural experience.
Their Neto store has a huge product range with men’s, women’s, and children’s clothing, footwear and accessories.
Neto’s visual merchandising features shine through in their product photography and category organization. It is really easy to explore everything from country-style casual wear to rugged workwear and authentic western fashion.
4. Home Scuderia Autoart
Scuderia Autoart tells a different kind of Neto success story. It is a premium automotive aftermarket specialist that has become the ANZ region’s best source for bespoke vehicle enhancements since 2010.
They’re the official importer and distributor for world-leading brands including Akrapovic Exhaust Systems, HRE Performance Wheels, KW Suspensions, Novitec, TECHART and Vossen Wheels.
Their Neto implementation is proof of the platform’s ability to handle high-end, technical products that need detailed specifications and professional presentation.
Each product listing must convey the precision engineering and quality that supercar and performance vehicle owners demand.
Stores That Have Recently Switched to Neto (January 2026)
The stores in this section have recently migrated to the Neto platform from either Shopify, BigCommerce or Magento. We have identified them through StoreLeads’ Neto tracking data.
Over the last few months, these businesses have made the decision to move their operations to Neto, and their stores are quite telling of the many reasons why merchants are choosing this platform.
5. Shop Salon Support
Salon Support is an Australian-owned business that supplies professional hairdressing products to both trade and retail customers.
Their switch from BigCommerce to Neto has let them easily serve two distinct customer bases – individual consumers who can purchase salon-quality products directly, and trade customers who access wholesale pricing through registered accounts.
Neto’s B2B features maintain separate pricing. Moreover, you get trade-exclusive products without sacrificing the consumer shopping experience.
6. Hipac Packaging Solutions
Hipac is an Australian family business based in Queanbeyan, NSW, that has grown to become a top distributor of packaging supplies, warehouse consumables and safety supplies since 2011.
Moving to Neto from Magento has allowed Hipac to better serve their very varied clientele with features like GST-inclusive or exclusive pricing toggles, flexible delivery options including free metro shipping over $299, and a huge product catalogue that includes tapes, cardboard products, stretch film, strapping, industrial supplies and more.
Neto can easily handle bulk orders and business accounts, which makes it perfect for Hipac’s B2B-focused operations.
7. Acium Sports
Acium Sports is a Victorian-based bicycle components retailer that sells high-performance cycling gear. This store has moved from Shopify and has adopted Neto.
Like Scuderia Autoart, this store also shows how Neto easily handles technical, specification-heavy products where customers need detailed information about compatibility, weight, materials, and performance characteristics.
8. AIMS Industrial Supplies
AIMS Industrial Supplies is an Australian dealer for industrial and engineering supplies. They sell everything from abrasives and adhesives to bearings, fasteners, lubrication products, machining equipment, and welding supplies.
Their switch to Neto from Shopify supports a massive product catalogue organised across dozens of categories, with robust filtering and search functionality essential for industrial buyers who need to quickly locate specific parts and supplies.
However, it’s pretty clear that the migration is not completed yet, as a lot of work is left to be done on the website.
Some Other Powerful Neto Stores
We also picked a few stores that show that Neto is more than just a powerful e-commerce enabler. It can also build visually pleasing shopping experiences.
We have selected these stores at random, and they show different creative approaches to design and user experience.
9. Altapac
Formerly known as Roof Rack & Towbar World, Altapac caters to the Hunter and Newcastle regions of NSW as specialists in vehicle accessories.
They have reimagined their digital presence with a brand-forward Neto store that puts you first.
The clean and modern design highlights a premium selection of automotive enhancements; it is easier than ever for you to find the perfect gear for your journey.
10. Mediscrubs
Mediscrubs is Australia’s most recognised scrub brand, now shipping to over 25 countries. Their Neto store shows you can make even something as boring as medical uniform shopping a pleasing experience through thoughtful design.
The site handles a whole lot of product variants (sizes, colours, embroidery options) while maintaining visual appeal. That’s no small feat when your core products are work uniforms!
A Deeper Look at the Top Neto Stores (We Have the Data!)
To give you a clearer picture of Neto’s ecosystem, we’ve compiled data from Storeleads’ The State of Neto in 2026 and BuiltWith’s Websites using Neto reports.
These figures will tell you where Neto stores are thriving and which industries have embraced the platform most enthusiastically.
Top Neto stores by rank
The diversity here is immediately noticeable. You’ve got a seed retailer, a motocross gear shop, a bamboo nursery, a beauty brand, and an industrial valve supplier – all thriving on the same platform.
Neto’s strength lies in handling complex product catalogues and niche expertise, which explains why specialists rather than generalists dominate the leaderboard. Notice that every single top store has a specific vertical rather than trying to be a bit-of-everything retailer.
The ranks are calculated by Storeleads based on website traffic, page rank, and harmonic centrality from the Common Crawl project, and the number of a store’s followers on social media.
| Store | Domain | Storeleads Rank (#1 being Amazon) |
| The Seed Collection | theseedcollection.com.au | 14,648 |
| MXstore | mxstore.com.au | 21,291 |
| Bamboo Land | bambooland.com.au | 27,386 |
| MODELROCK Lashes | modelrocklashes.com | 28,396 |
| Process Systems (Valves Online) | valvesonline.com.au | 37,139 |
Neto Store Distribution by Industry
The dominance of automotive and gardening stores (together accounting for over 40% of all Neto stores) is important. These are industries where products have complex specifications, compatibility requirements, and often need to integrate with physical installation services or retail locations.
Neto is especially good at solving these pain points. The relatively lower presence in apparel (7%) suggests fashion brands, where visual merchandising and rapid theme changes matter most, may find better fits elsewhere.
| Industry | Percentage of Neto Stores |
| Autos & Vehicles | 20.5% |
| Home & Garden | 20.1% |
| Sports | 10.1% |
| Business & Industrial | 8.0% |
| Apparel | 7.0% |
| Toys & Hobbies | 5.7% |
| Food & Drink | 5.0% |
| Computers | 4.9% |
| Beauty & Fitness | 4.3% |
| Health | 3.5% |
Geographic distribution
Neto is an Australian platform serving Australian businesses. The platform is not trying to compete with Shopify’s worldwide reach, and that’s not a weakness.
For Australian merchants, this concentration means the platform, support team, and feature development are focused on ANZ market needs. Payment gateways, shipping integrations, marketplace connections and tax handling are all built for how Australians do business.
| Region | Percentage of Neto Stores |
| Australia | 94.4% |
| New Zealand | 2.4% |
| United States | 0.4% |
| United Kingdom | 0.3% |
| Other | 2.5% |
Is Neto the Right Choice For Your Store? We Help You Decide.
Choosing the e-commerce platform is arguably one of the most consequential decisions you’ll make for your business. And you already know that Neto occupies a specific sweet spot in the market; it’s not trying to be everything to everyone, and that focus is what makes it powerful for the right merchants.
Who is Neto For?
Neto works best for businesses that need more than a basic online shopfront. If your operations involve complexity, be it multi-channel selling, wholesale pricing tiers or inventory management across physical and digital storefronts, Neto was built with you in mind.
Our advice: pick Neto if you fall in any of these camps:
- Australian-based businesses that want local support
There’s something to be said for working with a platform that understands Australian commerce. Neto is through and through Australian, which means local business hours support, local payment gateway integrations, and a team that understands the nuances of running a business in this market.
- Multi-channel sellers, especially those heavy on eBay and Amazon
Neto’s native integrations with eBay, Amazon, and other marketplaces are core features. Stock levels sync automatically, orders go into a single dashboard and you avoid overselling.
- Retailers who also have physical stores
Neto’s built-in POS system lets your online and offline operations talk to each other. Inventory updates in real-time, whether a sale happens on your website, in your shop, or through a marketplace. Customer data stays unified. This isn’t a bolted-on integration; it’s how the platform was designed to work.
- B2B and wholesale operations with complex pricing need
If you sell to both retail customers and trade accounts, you need a platform that can handle:
- Customer-specific pricing tiers
- Minimum order quantities
- Account-based payment terms
- Hidden trade-only products
- Bulk pricing structures
Neto handles all of this natively, without expensive add-ons or custom development.
- Businesses with big product catalogues (100 to 100,000+ SKUs)
Whether you have carefully curated products or you’re an industrial supplier with tens of thousands of parts, Neto’s inventory management scales accordingly. Bulk import tools, variant management and robust categorisation features keep even the largest catalogues organised and searchable.
Where other platforms might be a better fit
No platform is perfect for everyone, and being honest about Neto’s limitations will help you make a better decision.
- If you’re going global fast, Shopify’s international features might edge ahead.
Shopify Markets, multi-currency storefronts, and international payment methods are more mature. If your growth strategy involves selling into dozens of countries simultaneously, Shopify’s global infrastructure is built for that challenge.
- If you want plug-and-play apps for everything, Shopify’s ecosystem is bigger
The Shopify App Store has tens of thousands of integrations for virtually any function you can imagine. Neto’s app marketplace is growing but more curated. You’ll find more ready-made options on Shopify if your business depends on easily adding third-party tools without developer work.
- If you need constant theme customisation without developer help, Neto has a steeper learning curve
Shopify’s theme editor is designed for merchants to make changes themselves. Neto themes are powerful but more technical.
Meaningful customisations demand someone comfortable with code. If you’re the type of merchant who wants to tweak your homepage weekly without touching HTML, factor this into your decision.
Email Marketing is the Achilles Heel of Most Neto Stores
Most Neto stores have already automated the operations side of their business. As you’d expect, inventory, orders, and marketplaces all work flawlessly without constant oversight. But there’s one area that is neglected all the time. That’s email marketing!
Email constantly delivers the highest ROI of any marketing channel, yet many Neto merchants either ignore it entirely or struggle with platforms that don’t integrate properly with their store.
However, integrations like Smartrmail completely change that.
SmartrMail is an AI-powered email marketing platform built for e-commerce. It integrates natively with Neto, pulls in your products, customer data and purchase history to create highly targeted campaigns with minimal effort.
If you’ve already automated your inventory and shipping, email is the obvious next target – and SmartrMail makes it as hands-off as the rest of your operations.
Here’s what makes Smartrmail the easy choice for Neto stores:
- AI-powered email content: SmartrMail’s AI writes compelling email copy based on your products and brand voice. You review, tweak if needed, and send
- AI-based product recommendations: Every customer sees products they’re actually likely to buy, based on their browsing history, past purchases, and behaviour patterns
- AI newsletters: SmartrMail can automatically generate and send regular newsletters featuring your latest products, restocks, or seasonal items
- Abandoned cart recovery: SmartrMail’s automated sequences bring shoppers back with perfectly timed reminders and incentives
- Smart segments: Automatically group customers based on purchase behaviour, engagement levels, lifetime value, and more
- One-click Product Imports. Your Neto product catalogue syncs directly with SmartrMail. Adding products to emails is as simple as clicking.
Still not convinced? Book a demo and try these features for yourself today.
FAQs
What is Neto, and how is it different from Shopify or WooCommerce?
Neto is an Australian-born ecommerce platform that combines online selling, point-of-sale, inventory management and marketplace integration in a single system.
Unlike Shopify (which shines at simplicity and global reach) or WooCommerce (gives you maximum flexibility through WordPress), Neto is built for Australian and New Zealand businesses that need strong multi-channel and B2B capabilities out of the box.
Is Neto only for Australian businesses?
No, but it’s where Neto delivers the most value. The platform supports international stores, but its strongest features, like local payment gateways, Australian marketplace integrations and Brisbane-based support, work best in the ANZ market.
Can I migrate my existing store to Neto?
Yes. Neto supports migrations from most major platforms, including Shopify, WooCommerce, Magento, and BigCommerce. You can import product data, customer information and order history. The complexity of migration depends on your catalogue size and customizations.
Does Neto integrate with eBay and Amazon?
Absolutely, and this is one of Neto’s best features. Neto has native integrations with eBay Australia, Amazon Australia, and other marketplaces. Inventory syncs in real-time across all channels, and orders from marketplaces appear in your central Neto dashboard alongside website orders.
What payment gateways does Neto support?
Neto integrates with all major Australian payment gateways, including Stripe, PayPal, Afterpay, Zip, eWAY, SecurePay, and more. This flexibility means you can offer customers their preferred payment methods without workarounds or third-party apps.
