When it comes to selling online, PrestaShop is one of the most popular platforms that merchants choose with tens of thousands of stores built with it.
Even though PrestaShop is a great option right out of the box, one of the reasons it’s so popular is because of its extensive third-party addon marketplace.
By installing PrestaShop modules and plugins from the marketplace, merchants are able to really improve, customize, and take their store to the next level.
And while the sheer number (3,768 and counting) of different options available on the marketplace is undoubtedly one of its strengths, it can also make it hard to know where to begin if you’re just starting.
So in that vein, here is a shortlist of what we think are the best PrestaShop modules.
Top PrestaShop Modules
1) One Page Checkout
Complicated checkouts are one of the top reasons people end up abandoning their purchases.
As the name suggests, One Page Checkout helps you improve your checkout process and ultimately conversion rate by drastically simplifying your customers’ experience.
Once you have the module up and running, your customers can complete their purchase on the one page. No more cumbersome forms to complete, validations to pass, unnecessary steps, etc.
And with over 5,000 downloads and a very high average rating, it’s certainly a PrestaShop must-have module.
SmartrMail is the easiest way to send email that delights your customers and gets more sales. And while we might be biased here, we definitely think it’s worth installing and checking it out for yourself.
Not only is email the most effective and profitable marketing channel for merchants, but SmartrMail makes it incredibly easy as well.
From the moment you install the plugin, a customized email template is generated based on your online store design. This, combined with pre-made email flows for all the best practice automations like abandoned carts, welcome series, and win-back campaigns, means you can start emailing straight away.
There are also other useful features like a pop-up to collect more emails and advanced features like a drag and drop flow builder and Facebook custom audiences sync.
All of this comes with a 15-day free trial as well and there’s a free plan available if you have fewer than 1,000 subscribers.
3) Mega Menu Builder
Being able to easily navigate between product pages and categories is a hallmark of any decent online store. Not only does this improve the shopping experience but it also increases the chances of customers finding a product they want and going on to purchase it.
And one of the best ways to ensure customers can find what they are looking for is with menus that organize your products and product categories intuitively.
That’s where Mega Menu Builder comes in. The module lets you easily create multiple menus and sub-menus with a visual drag and drop editor.
Mega Menu Builder is also a fully responsive module which means your menus will look and work just as well on mobile devices as when customers are browsing on desktops.
4) Advanced Search 4
If you sell a large number of different products then it’s simply not feasible to link to them all through menus. That’s why your online store needs a search feature so customers can still easily find what they’re looking for.
And in terms of giving your customers the best search results, you can’t go past Advanced Search 4.
Instead of simply providing results based on keywords, Advanced Search 4 lets customers find products based on multiple criteria including product category, color, size, price, etc. Search is also lightning fast even if you have thousands of different PrestaShop products.
The plugin also helps you with your search engine marketing (SEO) by optimizing results pages and remaining duplicate content.
5) Creative Elements
Creative Elements is an Elementor-based page builder for PrestaShop stores.
If you’ve had any experience with Elementor for WordPress, you’ll know how easy it is to create well-designed custom pages with its visual drag and drop interface. Meaning you won’t have to guess what your frontend will look like based on what you’re doing in the backend.
All of the pages you create are also mobile responsive.
In addition to creating your own unique pages from scratch, Creative Elements also comes with plenty of pre-designed templates that you can customize to make them your own.
6) Shoppable Gallery
Another marketing channel you’ll want to utilize, especially if you’re selling jewelry, apparel, or anything else fashion-related, is Instagram.
Shoppable Gallery lets you add your Instagram feed anywhere on your frontend and also enables your customers to purchase through your photos.
This means that as they’re looking at your Instagram feed on your online shop if they see a product they like, they can directly add it to cart without having to go and try to find it themselves.
Another way to bring more shoppers to your store in addition to email and social media marketing is with SEO (search engine optimization).
There are two main components to SEO for online stores: ensuring that product pages are properly optimized so they appear in search results and creating additional content to rank for longtail keywords. Which is where blog posts come in.
The best PrestaShop module for well designed and optimized blog posts is arguably Prestablog.
Prestablog is compatible with all PrestaShop themes including multilingual and multishop ones. Additionally, it’s a fully mobile responsive PrestaShop plugin and posts are fully optimized so they rank as high as they can in search results.
8) Free Shipping Amount Display
Free Shipping Amount Display is a simple module that displays how much more your customer has to purchase before they qualify for free shipping.
If you don’t offer free shipping on all orders, this is a great way to increase your average order value as customers add more products to their cart to reach the threshold.
Sometimes the best modules are the simplest ones.
9) PrestaShop Metrics
What gets measured gets improved and there’s no better way to measure your most important metrics than PrestaShop’s own metrics module.
Once you install the module you’ll get detailed breakdowns of metrics by user, session, and acquisition channel.
The module also gives you easy-to-implement advice and recommendations based on how you’re performing so that you can improve and track your progress over time.
And considering it’s a free module, there’s no reason not to give it a go.
10) Frequently Asked Questions Page
Every online store should have a FAQ section.
Not only does having one improve the shopping experience for customers who have a question but it also reduces the number of people reaching out to your customer support.
This in turn either reduces either your or your employees’ workload which frees up time for more important tasks.
As not every customer who can’t find an answer will reach out to support, having an extensive FAQ section will also likely help with your conversion rate.
All of this makes the initial cost of the Frequently Asked Questions Page module well with it.
This is by no means an exhaustive list of the best modules for PrestaShop.
There are plenty of other great modules and plugins available that will improve your PrestaShop store and address pain points in countless ways.
That said, the list above is a good starting point for any merchant regardless of what you sell.
If there are any other modules you couldn’t imagine running your store without, feel free to mention them in the comments below!