Email Lists & Segmentation Archives | Page 2 of 2 | SmartrMail Email Marketing Blog

6 Ways You Can Segment Your Email List with SmartrMail

Email Marketing Tips, Email Segmentation

If you’ve read anything about email marketing before, you’ll have undoubtedly heard about email list segmentation. Email marketers swear by it – and for good reason too. Marketers who used this strategy experienced a 39% increase in open rates. MarketingSherpa also wrote about how a company doubled their open rate and tripled their click-through rate by implementing email […]

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How to Achieve Amazon-like Sales Growth with Product Recommendations

Email Marketing Tips, Product Recommendations

Achieve Amazon-like Sales Growth with Product Recommendations. With Amazon’s sales growth accounting for 53% of all online retail growth in 2016, any e-commerce marketer should learn everything they can from the king of e-commerce. Jeff Bezos has made it no secret that the key to Amazon’s growth is their hyper charged recommendation engine and their constant implementation

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5 Ways to Segment Your E-Commerce Store’s Email List

Email Marketing Tips

How to Segment Your E-Commerce Store's Email List

Segmented email marketing campaigns perform better. They have higher open rates, higher click-through rates, and higher conversion rates. According to DMA’s National Client Email Report 2015, 58% of all the revenue that was generated from email marketing came from segmented campaigns and targeted emails. You know what the importance of segmentation means to you, an e-commerce store owner? It

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5 Steps to Supercharge Your Store’s Email List Growth

Email List Building, Email Marketing Tips, Guides & How Tos

Putting your time, energy, and money into growing your email list is one of the best investments you can make when it comes to your e-commerce business. Why? Simple. Because email marketing has an insanely high ROI. How high exactly? Well, according to the DMA National Email Report 2015, an average campaign has a 3800% ROI, which means that

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5 Reasons why building your email list is a major key to e-commerce sales growth

Email Marketing Tips

No matter how you spin it, email is still king. Your most effective digital marketing channel is also the channel that has been around the longest. Email is personal, direct, and heavily transactional. When you look at these three factors alone, It’s no surprise why it works so well. However, to have effective email marketing

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