Converting shoppers on your Shopify store is the holy grail of online retail. You avoid marketplace fees, have direct influence over the buyer’s journey, and can build a long-term relationship that increases customer lifetime value.  Previously, winning those conversions involved price wars, expensive advertising, and a lot of good luck. Nowadays, 2-day delivery is accessible

Cart abandonment is remains a major problem for eCommerce sellers. According to Barilliance, the number one reason customers abandon their cart is unexpected shipping costs. The good news is that this problem can definitely be fixed! Believe it or not, your shipping policy is key to converting and retaining customers. Here are 3 ways you