1. Kylie Cosmetics
You probably heard that Kylie Jenner’s cult following almost broke the internet this year. There was so much hype around the launch of her lip kit that all the products were sold out in 10 minutes. We love the website’s clean, organised design and easy navigation.
2. e.l.f. Cosmetics Australia
The ultimate brand if you are on a bargain hunt. We love that the website is straightforward and well categorised. It’s easy to find what you are looking for with the search bar.
3. Soko Glam
Korea makes some of the best skincare products out there and Soko Glam does an exceptional job of visually presenting the products with high quality images and creative flatlays on their site.
4. Cosmetic Love
Cosmetic Love offers a wide selection of products from Korean cosmetic brands. They have done a great job with their website design, leveraging on a layout that is engaging and informative.
From Sunny Southern California, ncLA offers a wide variety of nail products. They’ve got it right by optimising eye-catching promotional messages and using bold fonts on their website. Let’s just say that they’ve nailed it with their design.
Briogeo offers natural hair care products for all hair types. And we really love how their website creates a positive user experience. Its parallax scrolling style makes it easy to navigate and explore the site.
Organic, natural, healthy skincare from LA, California. With its sleek, minimalist website design, Klurskin showcases a “stripped down” approach with compelling visuals of their product. It gives the user a focused and simple experience.
8. White Rabbit Skincare
White Rabbit Skincare offers luxury vegan skincare products. Their website has a clean and well organised layout accompanied by visually descriptive imagery of the products’ ingredients.
Blackbird is known for their perfume and men’s grooming products. We love the way they combined monochromatic graphics and textures to emphasise a sophisticated masculine appeal.
10. Men’s Society
Men’s society offers products for men’s grooming, styling and gifts. Their site design is clean and sleek, blending together strong images for a straightforward user experience.