Okay, so you launched your WooCommerce store. What’s next?
Installing the right plugins can make your life significantly easier. But with so many of them out there, how should you determine which ones you should pick?
Here are 5 WooCommerce marketing plugins that will help you to increase your revenue, and hopefully, expand your business…
1. Google Product Feed
In 2017, Google earned 44% of all online advertising revenue, outdoing even Facebook. It has an incredible reach. But are you taking advantage of it?
You should definitely try out Shopping ads. These are specific types of ads that allow eCommerce store owners to provide potential customers with detailed product information in the ad itself. Just keep in mind that you need to set up a Google Merchant account in order to run the ads.
Google Product Feed plugin makes these very easy to manage. It allows you to supply product information to the Google Merchant Center by creating a real-time feed. You can choose what fields to include, capture data that is required by Google but not normally within WooCommerce, and set up categories with information that applies only to a specific category of products.
Pricing: $79 for a single site, $99 for 5 sites, and $199 for 25 sites.
2. Affiliates WooCommerce Light
Do you know that in 2016, 81% of brands used affiliate marketing programs? This means that your competitors are probably already taking advantage of it!
Affiliate marketing is a straightforward way to increase your revenue. A stunning 16% of all online orders are generated through it. You might be missing out on a lot of money if you don’t allow other people to sell your products for you. But what’s the easiest way to set up an affiliate marketing system for an eCommerce store?
Affiliates allows you to set a commission rate based on a percentage of the total sale amount and credit your affiliates with it when you get a sale through them.
Pricing: Both plugins are free, but if you need more functionality, you can check out Affiliates Pro version that costs $59 for a single site, $99 for 5 sites, and $199 for 25 sites.
Email marketing is the most effective form of online marketing there is – it has a 38-to-1 ROI. This means that if you aren’t using email marketing to drive sales, you are missing out on a lot of money!
SmartrMail WooCommerce plugin gives you all the functionality that you need in order to run profitable email marketing campaigns in your eCommerce business:
Send fully automated email sequences that include welcome emails, win-back campaigns, cross-sells, and more.
Send personalized product recommendation emails to your customers with offers they can’t resist. All you have to do is set it up – the rest is completely automated.
Abandoned cart emails.
Did you know that 69.23% of shopping carts are abandoned? With SmartrMail, you can upgrade your abandoned cart recovery strategy with advanced tactics, and send up to 3 abandoned cart emails with cross-sells.
SmartrMail is not a generic email service provider with some e-commerce functionality – it was built specifically for ecommerce. So install it today and take your email marketing to the next level!
Pricing: The basic plan starts at $29/month, the advanced plan starts at $99/month, and the enterprise plan starts at $1999/month.
Want to grow your email list faster? Then you’ll have to either increase your traffic or improve your conversion rates. JustUno can help you with the latter!
JustUno is a conversion optimization plugin that allows you to add:
Email popups. The most effective way to capture email addresses is email popups. Yes, you hate them, I hate them, everyone hates them… But they do work!
Exit popups. When a visitor is about to leave your store, they might still be interested in what you have to offer, so you should make one last attempt to convert them into an email subscribers with an exit popup.
Banners, bars, and slide-ins. You can use these both for email capture and for effective website messaging.
JustUno also offers a real-time dashboard and analytics, drag-and-drop design canvas for the popups, and A/B testing functionality.
Pricing: JustUno has a pricing based on how many visitors your store gets per month (the prices range between $0 and $499 per month).
5. WooCommerce Gift Cards
Have you ever been in a situation where you want to give someone a present but can’t come up with an idea for what to get them? Well, guess what? You are not alone! According to the data from 2015, nearly 93% of American consumers surveyed have either given or received a gift card.
Gift cards present a huge opportunity for ecommerce stores because 65% of gift card holders spend 38% more than the value of the card.
WooCommerce Gift Cards is a plugin that allows you to manage and sell gift cards on your store. Your customers can then use them as presents to their loved ones. They don’t have to think about what to give and you make more money. Win-win!
Pricing: The plugin is free, but if you want some more functionality, you can purchase a premium plugin that starts at $69.99/year.
I know that you’re a busy person – after all, you are managing an eCommerce store! Still, you should find time for installing these plugins and setting them up, because it will no doubt help to increase your revenue.
Don’t procrastinate. Do it today. You will thank me later!
And finally – my question to you: What are your favourite WooCommerce plugins? Share in the comments!
Further reading: How to Use Woocommerce & Square to Run Your Business