How to write fantastic Back in Stock Subject Lines with 70 examples

Keeping your customers informed when their desired items are back in stock is a fantastic way to show them you care about their shopping experience, crafting compelling Back in Stock email subject lines is key to turning this notification into a successful sale.

While it’s an excellent strategy to drive conversions and recover potential lost sales, making sure your ‘Back in Stock’ emails are opened and acted upon is the real challenge.

And that’s where subject lines shine.

Considering that nearly a third of your email subscribers decide whether to open an email based on its subject line, crafting an irresistible one is essential to enhancing your open rates.

That’s why we’ve curated this list of 70 proven ‘Back in Stock’ email subject lines. Feel free to use them as a springboard for inspiration when you’re creating your own. Let’s re-engage those customers and convert those once lost sales opportunities!

What makes a good back in stock subject line?

The first impression of your email marketing strategy is encapsulated in your subject line. It’s your golden ticket to achieving increased open rates, so crafting it carefully is critical. Here’s what makes a subject line great:

First and foremost, clarity is key. Your recipients should instantly understand the email’s content from its subject line. If it’s too cryptic or overly clever, chances are they’ll skip opening it. So, always aim for clear communication.

Next, consider length. Since most email inboxes truncate subject lines beyond 50-60 characters, it’s crucial to be concise. This is especially important considering how mobile displays allow even fewer characters.

Instilling a sense of urgency or exclusivity can be a game-changer. Limited-time offers or exclusive deals catch the eye and prompt immediate action.

Personalisation is another powerful tool. Incorporating the recipient’s name or specific details can make the email stand out and feel more personal, thus improving open rates.

Stimulating curiosity can be effective too. If a subject line raises an intriguing question or a tantalising prospect, recipients will likely open the email to satiate their curiosity. But remember, the content must live up to the promise made in the subject line.

It’s also vital to align your subject line with your audience’s interests or needs. The more relevant it is, the more likely they are to open the email. Understanding your audience demographics and behavior can aid in this.

Lastly, but significantly, always test your subject lines. Different strategies work for different audiences, so regular testing can help you find the optimal approach.

Remember, an effective subject line is your email’s entry ticket into your recipient’s world. With a blend of creativity and understanding, you can create subject lines that not only grab attention but also encourage action.

20 General Back in Stock subject lines:

These are some general examples of subject lines used in the past that just contain a simple Back in Stock message.

“Good News! Your Favorite Item is Back in Stock!”
“Missed It? We’ve Got It Back!”
“It’s Back! Grab Your Favorite Item Now!”
“They’re Back! Get Yours Before They’re Gone Again!”
“Back in Stock Alert: Your Wait is Over”
“Just In: Your Wishlist Item is Back!”
“Surprise! That Sold-Out Item is Back!”
“Look What’s Back…Just for You!”
“Get Excited: Your Favorite Item is Back and Ready to Ship!”
“Hot Off the Press: Your Must-Have Item is Back!”
“Guess Who’s Back? Your Favorite Product!”
“It’s Here: That Product You Wanted is Back!”
“Breaking News: Popular Items Back in Stock!”
“They’re Back! Did You Miss Us?”
“Your Patience Has Paid Off: Our Bestseller is Back!”
“Good Things Come to Those Who Wait: Back in Stock!”
“Just In Time: Your Preferred Product is Back!”
“Back and Better Than Ever: Your Favorite Product!”
“Don’t Miss Out This Time: Your Item is Back in Stock!”
“The Wait is Over: Your Item Has Returned!”

15 Restock email subject lines designed to induce a sense of FOMO

“Act Fast! Your Favorite Item is Back for a Limited Time!”
“It’s Back, But Not for Long: Don’t Miss Out Again!”
“Back in Stock, But Going Fast. Grab Yours Now!”
“Hurry, Your Wishlist Item is Back, But It Won’t Last!”
“The Wait is Over, But the Clock is Ticking. Your Item is Back!”
“Missed It Last Time? It’s Back But Selling Fast!”
“Back by Popular Demand and Flying Off The Shelves!”
“Limited Stock Alert: Your Favorite Item is Back!”
“They’re Back and Selling Out Fast: Get Yours Now!”
“Snap It Up! Your Desired Item is Back for a Short Time!”
“Don’t Miss Out This Time: Your Favorite Product is Back!”
“Don’t Let It Slip Away Again: Your Item is Back in Stock!”
“It’s Now or Never: Your Fave is Back in Limited Quantities!”
“The One That Got Away is Back. Grab It While You Can!”
“You Waited, We Listened: Your Fave is Back and Going Fast!”

The aim of these subject lines is to create urgency and scarcity, encouraging subscribers to take action right away. Remember to balance this with providing value and building trust with your audience.

15 Back in Stock email subject lines with a focus on a discount offer:

“Back in Stock and 15% Off: Your Favorite Item!”
“Guess Who’s Back? And Now 20% Off!”
“It’s Back and It’s Cheaper! Your Must-Have Item”
“Back in Stock, Plus a Special 10% Discount Just for You”
“Great News: Your Fave is Back and Now on Sale!”
“Hot Off the Press: Your Preferred Item is Back and Discounted!”
“Our Bestseller is Back and Better โ€“ Now with 25% Off!”
“Celebrate the Return: Your Favorite Product + Cool Discount!”
“Your Wait Paid Off: It’s Back and Now 20% Off!”
“Your Item is Back and it Brought a 15% Discount With It”
“They’re Back and Priced to Please โ€“ Extra 10% Off Just for You!”
“Back in Stock and Now More Affordable โ€“ Grab Your 20% Off!”
“Donโ€™t Miss Out: Your Fave is Back & Now Comes with a 15% Off!”/
“Good Things Come to Those Who Wait: 20% Off Your Back-in-Stock Favorite”
“Finally Back: And Now with a 25% Discount You’ll Love!”

Ensure you balance the promotion of the discount with the announcement of the restock. The emphasis can be adjusted based on what you believe your audience will respond to more enthusiastically.

20 Restock email subject lines with emojis

“Back in Stock Alert! Your ๐ŸŽ‰ Favorite Item is Here”
“Surprise! Your ๐ŸŽ Wanted Product is Back in Stock”
“๐Ÿ”ฅ Hot News! Your Favorite Item is Now Available”
“They’re Back! Your ๐Ÿ‘ Must-Have Items Now in Stock”
“Guess what’s back? Your ๐ŸŽฏ Dream Item”
“๐Ÿ™Œ Your Wait is Over! Your Item is Back in Stock”
“Time to Shine! Your Favorite Item ๐ŸŒŸ is Back”
“Look ๐Ÿฅณ What’s Back in Stock! Your Wishlisted Product”
“Good News! Your ๐Ÿ“ฃ Item is Back”
“Celebrate! Your ๐ŸŽˆ Product is Back in Stock”
“It’s ๐Ÿฅ‚ Party Time! Your Favorite Item is Back”
“Back in ๐Ÿšจ Stock Alert! Your Item is Here”
“They’re ๐Ÿ‘ Back! Grab Your Must-Have Items Now”
“Check What’s ๐ŸŽฏ Back! Your Dream Item”
“The โฐ Wait is Over! Your Item is Back”
“Back in Stock! Grab Your ๐ŸŒˆ Favorite Item Now”
“Your Item is Back in Stock ๐Ÿพ Time to Celebrate!”
“Hooray! Your ๐Ÿฅณ Wishlisted Product is Back”
“It’s ๐ŸŽ‰ Back! Time to Shop Your Favorite Item”
“Your Wanted Product is Back ๐ŸŽ Time to Treat Yourself!”

How often should I send Back in Stock emails?

Deciding when to send your back-in-stock emails really comes down to a balancing act between product availability, customer demand, and respecting the personal space of your customers’ inboxes.

For products that play a quick game of hide and seekโ€”frequently going out of stock and then being replenishedโ€”you’ll want to notify your eager customers more regularly. However, if restocks are few and far between, lessen the email frequency accordingly.

If certain items are flying off your virtual shelves, resulting in a high demand, then every time the product reappears, a back-in-stock email is warranted. However, you’ll want to make sure there’s enough inventory to meet that demand, avoiding a situation where customers find the product sold out yet again.

Remember, it’s all about providing value without causing annoyance. Bombarding your customers with too many notifications may have them reaching for the unsubscribe button. So, maintain a healthy balance that suits your customer preferences and business needs.

But what if a product keeps playing the disappearing act, continually going in and out of stock? That could be a cue to re-evaluate your inventory management to provide a more seamless shopping experience for your customers. After all, a satisfied customer is a loyal customer.


And there we have it! An arsenal of creative ‘Back in Stock’ email subject lines, designed to re-engage your customers effectively and increase your email open rates. Be it stirring up a sense of FOMO, offering tempting discounts, or adding a dash of personality with emojis, these subject lines are all set to pique interest and catch your customer’s eye.

But, remember, great email marketing doesn’t stop at an enticing subject line. It’s all about striking the right balance between engaging and informative. A well-crafted subject line is your first touchpoint with your customers when announcing a restock, so make it count!

Feel free to get inspired and mix things up with these suggestions. As always, A/B test your subject lines to see what hits the right chord with your audience.

Now, with these powerful ‘Back in Stock’ subject lines at your disposal, it’s time to elevate your email game. But, don’t stop here! If you need more tips and inspiration on ‘Back in Stock’ emails, check out our blog posts on 6 Exceptional Back in Stock Email Examples and Everything you need to know about Back in Stock Email Campaigns. They’re packed with valuable insights and practical tips to help you ace your email marketing strategy.

Pro Tip: Personalising subject lines with the specific product title that the user showed interest in can significantly increase the open rate. This tailored approach shows customers that you know and cater to their specific interests. And guess what? SmartrMail can help you do just that.

Remember, the effectiveness of your subject line can heavily influence open rates, so it’s crucial to test different variations to see what works best with your audience. You can A/B Test this automatically with SmartrMail

So, take these email subject lines for a spin and watch your customer engagement reach new heights. Here’s to making your customers’ inboxes a happier place!

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