The Ultimate Guide to Email Marketing for Health and Fitness E-commerce Stores

Guides & How Tos, Health & Fitness
The Ultimate Guide to Email Marketing for Health and Fitness E-commerce Stores

SmartrMail is all about making gainz. Whether that means I’m personally benching 405lbs for reps or our email marketing tool is helping businesses grow their customer list and revenue, it’s all about making gainz. If you want to make gainz where it really matters (I’m talking about your business bank account, not your chest and […]

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How to Craft the Perfect Post-Purchase Follow Up Sequence

Guides & How Tos, Post-purchase series
how to craft the perfect purchase follow up sequence

How to Craft the Perfect Post-Purchase Follow Up Sequence. You may think that your job as an e-commerce merchant is done after a new customer finally purchases your products. Of course, it’s important to put effort into driving conversions from newly acquired customers. But encouraging repeat purchases from existing customers is even more important. Targeting

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How to Re-Engage and Win Back Your Store’s Customers with Email Marketing

Email Marketing Tips, Guides & How Tos, Win-back email series
How to Re-Engage and Win Back Your Store's Customers with Email Marketing

Be it work, family, hobbies, Pokémon Go, or [insert any number of life’s distractions here], a good portion of your customers will stop reading your emails and visiting your online store. It may be after their first order, after a month, or after a few years. You’ll be left with two options at this point:

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Knowing When to Use Automated Product Recommendation Emails

Email Marketing Tips, Product Recommendations
Automated Product Recommendation Emails for Shopify and BigCommerce

Think of automated product recommendation emails as your secret weapon when you’re running an ecommerce store. They’re like the ace up your sleeve that you show your leads and customers to drive up conversions just at the right time. Here’s the thing: A lot of ecommerce store owners understand that they have to promote their

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3 Emails Every Ecommerce Store Needs in Their Welcome Series

Guides & How Tos, Inspiration, Welcome email series
3 Welcome Email Series for Shopify and BigCommerce

Your welcome series emails are some of the most important emails you’ll send as an ecommerce marketer. This is when your customers are most interested in your brand, and most likely to buy. Experian found that welcome emails are opened 4X more often and clicked 5X more than regular promotional emails. But most importantly, welcome emails generate

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