welcome email subject lines

50 of the All-Time Best Welcome Email Subject Lines

Welcome emails are one of the most essential automations for email marketers. So we know that great welcome email subject lines are just as important.

Not only do 3 out of every 4 people expect to receive a welcome email immediately after signing up for an email list, but the email automations generate an incredible amount of engagement. 

Compared to regular email marketing, welcome emails enjoy an 86% higher open rate, 336% greater conversion rate, and make 320% more revenue on average. This makes them one of the most effective forms of marketing automation you can set up. 

But these results are not guaranteed. 

To create a truly effective welcome email campaign, you need your email subscribers to actually open your welcome emails. After all, it doesn’t matter what email content you send if your subscribers aren’t opening it.

And when it comes to increasing open rates, the biggest single factor is your subject line.  

For a third of your email list, your subject line is the determining factor in whether they open the email or not. Two-thirds of people also mark emails as spam based solely on its subject line.

So to give your welcome email marketing campaigns the best chance of success, we’ve curated this list of 50 of the best subject line examples we’ve seen actual senders use in the past.

We’ve broken these examples down into various categories so we can go into the strategy behind them as well. 

Subject line examples for welcome emails

Personalized examples

Personalized emails receive on average a 29% higher open rate than non-personalized emails and personalization is just as much about the subject line as the email content. 

The easiest way to personalize your email subject lines is simply to include your subscriber’s name. Like in the examples below. 

  • {{NAME}}, you deserve the best – Famous Footwear
  • Welcome to Uber, {{NAME}} – Uber
  • {{NAME}}, welcome to your YouTube Community tab! – Youtube
  • {{NAME}}, let’s get you moving! – Zumper
  • Welcome to Teachable, {{NAME}}! – Teachable
  • Welcome to TheZebra.com, {{NAME}}. Your quotes are here! – TheZebra.com
  • Thanks {{NAME}}. Welcome to Reitmans! – Reitman

Examples with emojis

Adding an emoji to your subject line is a great way to make it stand out in people’s inboxes. Studies have consistently shown that open rates improve when marketers add an emoji in their subject lines. 

However, adding too many emojis, or adding irrelevant emojis, have also been shown to increase the number of complaints emails receive. So if you decide to use an emoji, keep it to a maximum of two and relevant to your brand. As in the example below. 

  • Hello from your new friend in the kitchen 👋 🍳 – Equal Parts
  • 🔑  There’s more to unlock, {{NAME}} – StubHub
  • Welcome to Made In! 🔪🍳 – Made In Cookware
  • 💕 Hey girl, welcome to the Showpo party! – Showpo
  • Welcome to Dense Discovery 👋 – Dense Discovery
  • 👋  Welcome to Pixelbuddha — the Most Freebie-Friendly Community – Pixelbuddha
  • 🛳️  {{NAME}}, the fun’s just begun! – Carnival Cruise Line
  • Welcome to HireClub! 🍾 – HireClub
  • You’re in. Get 15% off an L16 📷️ – Light
  • Welcome to the party! 🎉 – Meet Blume
  • A welcome note from me 👋 – kidly

You can learn more about the best practices when using emojis in subject lines here.

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Examples that ask a question

Asking a question is a great way to pique your subscriber’s curiosity and entice them to open your welcome email. If you follow it up with some engaging email content, it’ll also help with improving your click-through rates.

These some welcome email subject lines we’ve come across that contain questions.

  • Ready to meditate? – Headspace
  • Are you feeling lucky? – Moo
  • Interested in opportunities? – Remote
  • Did you say “beard”? – Welcome to Beardbrand! – Beardbrand
  • Ready to step up? Welcome to Activité – Withing’s
  • New to Our (Curious) World? – Fossil

Promotional examples

Welcome emails are the perfect opportunity to include a promotional offer as your customers are often the most engaged when they sign up for your email list. 

This means that any promotion you include will likely see a very high conversion rate. Especially if you mention it in your subject lines as well. 

  • A Welcome Offer: 15% Off – Eillen Fisher
  • Your welcoming 10% off! | Trends, the latest updates and much more – Mango
  • Welcome ✨ (inside: free shipping!) – Free People
  • Welcome to Hayneedle! Your exclusive discount is here … – Hayneedle
  • Welcome! Get $25 Off Your 1st Order – Good Eggs
  • Welcome to Zalando! Enjoy £10 off your next order – Zalando
  • Welcome! Here’s Your Discount Code – Tattly

Examples with a call to action

Welcome emails are also a great opportunity to get your new subscribers to perform a particular activity so you can engage with them further. 

This could be getting them to complete a customer account, fill out their preferences, or any other call to action relevant for your brand.

  • 4 Ways to Get Started with AWS – Amazon 
  • Welcome to nDash: Important Next Steps – nDash
  • You got Ellevested! Here’s what’s next – Ellevest
  • Log in to your Wayfair account – Wayfair

Get Started on your Welcome series with SmartrMail today

💌 Install SmartrMail and Automate your Welcome Series 🤗

Simple, yet effective subject lines

Sometimes simply welcoming your new subscriber in your subject line and thanking them for signing up for your email list is all that’s needed. 

That said, you’ll want to avoid the plain old “Welcome to {{Brand}}” or “Thanks for Signing Up” subject lines. Instead, try to put your own spin on it and why a way of welcoming people that’s a bit more unique. 

The examples below should hopefully provide some inspiration. 

  • This was a good decision. – Rue La La
  • Welcome to the Flock – Allbirds
  • You + Grammarly = The Dynamic Duo – Grammarly
  • Welcome to Holland & Barett… Let’s get to know each other… – Holland & Barrett
  • Well, Hello There! Welcome To Our Inner Circle – Stila Cosmetics
  • Hey, you’re in! – Ritual
  • Welcome. Now the real fun begins. – Redbubble
  • Welcome to the jolliest club! – Falviar
  • You’re on the list! – FabFitFun
  • Welcome to the Inside – Bespoke Post
  • Welcome to the world of Magic Spoon – Magic Spoon Cereal
  • Welcome to Food52! Make yourself at home. – Food52
  • Welcome to On Running – here’s what you’ve been missing. – On Running
  • Welcome to the Snuggle Bugz Community! – Snuggle Bugz
  • Welcome To The MIELLE Family! – Mielle Organics

Over to you

Now that you have plenty of subject line examples for welcome emails to get inspired by, it’s time to start coming up with your own. 

If you want to learn more about subject line best practices and ways to make them stand out in your subscribers’ inboxes even more, check out our guide on writing the best subject lines.

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Your welcome email strategy

Of course, your subject line is only a small part of your overall welcome email campaign strategy. 

To fully realize the power of welcome emails, you need to know how to properly structure your welcome series and develop your strategy. 

For that, we have a comprehensive guide that takes you through everything you need to know about welcome emails, what email content to include, how many emails you should have in your welcome series, and when you should automate them to send. 

The guide also takes you through how to compose your welcome emails as well as the process of getting them automated. 

Check out the guide on welcome emails here.

If you’re looking for some email design inspiration, be sure to also check out our collection of welcome email examples here.

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