5 Abandoned Cart Emails Every Ecommerce Fashion Store Should Steal

Abandoned Cart Emails

Every online fashion store needs to be sending abandoned cart emails. Failing to do so would be ignoring the 68 percent of customers abandoning carts on your ecommerce site.

However, when reminding customers of items in their cart, copywriters must walk a fine line between marketer and nag.

Luckily, these 5 online fashion store emails can get you started with witty copy and a strong understanding of what causes cart abandonment.

1. Shipping = Free

Free Shipping Abandoned Cart Email

Why we love this:

Huckberry understands that the #1 cause of cart abandonment is unexpected shipping costs. The free shipping offer is the bold and visible, and there is only one funnel leading the customer back to their cart.

2. Forget Something? + You May Also Like?

Product Recommendation Abandoned Cart Email

Why we love this:

The product recommendations give other options if a customer decides they don't like the original item added to their cart. Personalized product recommendations can be easily added with email marketing apps that track customer browsing behavior, past purchases, and email clicks.

Install Shopify and BigCommerce Abandoned Cart Emails

3. Got Distracted?

Funny Abandoned Cart Email

Why we love this:

That photo is hilarious! One of the top 5 reasons for cart abandonment is your customer getting distracted. Bonobo also does a great job offering a support line if the customer has any questions.

Ultimate Fashion Email Marketing Guide

4. Dear {name},

Personalized Abandoned Cart Email

Why we love this:

Personalized emails deliver 6x higher conversion rates. Along with including the customer name, Ghurka also provides the name of their customer service representative to add a human element to the email.

Download Fashion Email Marketing Checklist


Urgent Abandoned Cart Email

Why we love this:

FOMO is real. Adding a sense of urgency to your emails can triple conversion rates. If you do choose to hold a customer's cart, don't hold it long. 72 percent of those who do buy from abandon carts convert in the first 24 hours.

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Josh Reyes

Josh is the Marketing Coordinator and Content Lead at SmartrMail. When he's not helping stores get smartr with their email marketing, he's likely on the hunt for Melbourne's best fried chicken burger.

Melbourne, Australia

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