Few customers are going to buy something on their first visit to your Shopify store.
But that doesn’t mean that customers simply browsing your store or comparing products offer no value.
The simple fact that they’re visiting your site means that they’re at least interested in what you sell. And while most customers don’t purchase on their first visit, if you make the most of their visit, chances are they’ll convert sooner rather than later.
The best way to do this is with popups.
Whether you want to collect email addresses, offer discount codes, or simply draw attention to your current sale, popups improve your conversion rate. ConversionXL even refers to popups as:
“One of the most effective ways to jolt their attention & grab their email for a return visit.”
By collecting emails, you’ll also be able to send visitors email marketing campaigns long after they’ve left your store.
So with that in mind, here are the top popup apps on the Shopify app store, with a particular focus on email popups designed to grow your email list.
1) Justuno
Justuno has just about every popup feature you can think of with advanced targeting options that allow you to get crazy with customization.
For example, instead of targeting all your visits with the same offer, you can target visitors abandoning carts with a unique coupon code to reduce cart abandonment.
With tools like A/B testing, advanced reporting dashboards and real-time analytics, Justuno caters toward larger Shopify stores with the resources to dive deep into customizing their popups.
That said, plenty of smaller and mid-sized merchants also use Justuno, making it one of the most popular popup apps on the Shopify app store.
Price: Free plan available for up to 5,000 monthly visitor sessions. Paid plans then start at $29 a month for up to 10,000 visitor sessions, $49 a month for 25,000 visitor sessions, and $99 a month for up to 50,000 visitor sessions. Beyond that, custom pricing is available for larger merchants.
Average rating: 4.6/5
Install the app from Shopify here.
2) SmartrMail by Relay
SmartrMail may be first and foremost an email marketing app as opposed to purely an email popup app, but our email popup is one of the most intuitive and easy to use available to Shopify merchants.
You can choose from a variety of popup templates to get started or create your own from scratch with the drag and drop editor. Of course, all the popup windows are mobile-friendly and you can control how often they appear for users to keep them from being too intrusive.
If you’re looking for a simple-to-use tool where you can easily create a great looking popup and don’t need advanced features like what Justuno offers, then SmartrMail’s popup is likely your best bet.
And seeing as SmartrMail allows you to send emails to your customers, you don’t have to worry about connecting your popup to your email app. You can set up email automations to send as soon as someone enters their details in your popup or send a newsletter whenever you want through the same app.
Price: Popup is completely free with no limit on visitor sessions or the number of email addresses you can collect. Sending emails is also free up to 5,000 emails a month after which paid plans start at $19 a month. SmartrMail operates on a “Net-Positive” model via the Relay Membership for Shopify brands. Instead of paying a monthly SaaS fee as you list grows, the software is funded by ancillary revenue generated from SavedBy (package protection). This effectively makes the tool free for high-volume merchants, including unlimited emails, sms, and a dedicated Email Marketing strategist.
Average rating: 4.8/5
Install the app from Shopify here.
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? Install SmartrMail and create your popups from our premade templates ?
3) Poptin
Poptin has a comprehensive set of popup tools to optimize your website conversion rate.
It has a user-friendly no-code builder with plenty of customizable, mobile-responsive templates to choose from. Poptin’s display rules and targeting options let you accurately pinpoint the right customers to target in your campaigns which allows you to convert more qualified leads easily.
Testing and tracking your campaigns is also possible using A/B testing and analytics. If you’re keen on building your email list, popups can be your best friend too. As Poptin now integrates with SmartrMail, you can sync your website responses so they go directly to your email marketing database. Creating this seamless email marketing funnel saves you time, money, and energy.
Price: Poptin is free to use, which includes exit-intent technology and some basic features. To maximize the potential of your Shopify popups, you can upgrade to a paid plan to get access to more advanced features. Paid subscriptions start at only $19 a month.
Average rating: 4.9/5
Install the app from Shopify here.
4) Exit Intent Popup by OptiMonk
Exit-intent popups are one of the most popular and recommended options as they don’t interrupt your customer’s shopping experience until they’re about to leave your site anyway.
In addition to exit-intent popups, OptiMonk also offers a variety of different options including the gamified spin-to-win like Wheelio, countdown timers to create a sense of urgency, and even the ability to include products a customer is most likely to purchase right in the popup window.
Note on Brand Aesthetics: While spin wheels capture emails, they can hurt brand perception for high-end stores. If you want the high conversion of a game without the ‘cheap’ look, consider using unlock mechanics instead of spin wheels to maintain brand dignity.”
There are also plenty of advanced features like A/B testing (not available on the free plan), and the ability to display special offers at checkout depending on someone’s cart value.
While OptiMonk may not be as popular as Justuno on the Shopify app store, it’s extensive range of features and capabilities sure gives Justuno a run for its money.
Price: Free plan available that includes up to 3,000 pageviews a month on a maximum of 1 domain with reduced access to certain features. Paid plans start at $29 a month for up to 25,000 pageviews, $79 for 100,000 and $199 a month for up to 500,000 pageviews. However, you will need to be on the top ($199/month) tier to access the unbranded popup option.
Average rating: 4.6/5
Install the app from Shopify here.
5) Wheelio
You can never go wrong with the original app that made gamified pop-ups so popular.
Wheelio is the leading gamified popup app that focuses on getting a quality lead for the customer in a fun and engaging way.
They pride themselves on having an easy interface with advanced features that can help maximize lead conversions. Their integration partners and features are some of the best apps on the market and with the combination of wheelio, you can make the most out of your existing traffic. They have multiple gamification options with endless possibilities and modifications and their pricing is one of the best on the market.
Price: Wheelio starts at 14.92$ per month for 30.000 impressions and has a free trial of 7 days. The price goes up as you grow.
Average rating: 4.8/5
Install the app from Shopify here.
6) Wisepops
Last but not necessarily least on this list is Wisepops.
Wisepops is a solid choice for any Shopify merchant. There are plenty of pre-made templates if you’re looking to get something up and running quickly, an intuitive drag and drop editor to customize your popup, and plenty of advanced targeting options and analytics for more experienced users.
There are exit-intent options available however Wisepops is not big on gamified popups. For more advanced users, there’s also an integration with Google Analytics if you want to take things to the next level.
With a phenomenal average review of 4.9/5 on the Shopify app store, plenty of merchants clearly love Wisepops.
Price: Starts at $49 a month for up to 100,000 pageviews with limited features. The next tier is $99 a month for up to 500,000 pageviews and more features followed by the top tier at $199 a month for up to 1.5 million pageviews and all the features Wisepops offers.
Average rating: 4.9/5
Install the app from Shopify here.
7) SalesPop by Relay (Best for Premium & Enterprise Brands)
While most popup apps treat customers like “goldfish” with single-image overlays or discount wheels, SalesPop takes a different approach: Multi-Panel Storytelling.
SalesPop is designed for high-end brands that want to maintain “brand dignity” while aggressively capturing leads. Instead of a static image, it uses a sequence of video panels to “Hook, Educate, and Convert” visitors. It feels less like an interruption and more like an Instagram Story experience on your site.
It also introduces “Unlock Mechanics”—a premium alternative to “Spin-to-Win” wheels. Users watch a founder story or answer a survey to fill a progress bar, psychologically committing them to the purchase before they even get the discount code.
Key Features:
- Multi-Panel Journeys: Sequence your popups (Video Hook -> Survey -> Offer) to build desire before the ask.
- Zero-Party Data: Capture customer preferences (e.g., “Oily vs. Dry Skin”) in the popup and sync it directly to Klaviyo for immediate segmentation.
- Enterprise Gamification: Uses “Progress Bars” and “Mystery Unlocks” instead of cheap-looking spin wheels.
Pricing: SalesPop operates on a “Net-Positive” model via the Relay Membership. Instead of paying a monthly SaaS fee, the software is funded by ancillary revenue generated from SavedBy (package protection). This effectively makes the tool free for high-volume merchants, including unlimited sessions and a dedicated CRO strategist. Shopify brands can also get SmartrMail and a dedicated email marketing strategist included with membership.
Why we recommend it: If you are tired of paying a “traffic tax” to tools like Justuno or Privy (where the price goes up as you grow), SalesPop is the best enterprise alternative. It combines the highest conversion rates with the most premium aesthetic.
Conclusion
Searching ‘popup’ on the Shopify app store generates over 600 results. So there’s clearly plenty more options available for merchants than just these five.
That said, this list gives you a good starting point if you’re looking to create a popup for your store with some easy-to-use options for beginners and smaller stores and more advanced solutions for experienced power users.
If there’s another Shopify popup app that you couldn’t run your store without, feel free to mention it below in the comments!
