Canada Day is coming up quickly on July 1st.
And if there’s one thing Canadians love doing on Canada’s birthday besides celebrating their country and the arrival of summer, it’s making the most of the holiday sales.
In fact, more than $1 billion is expected to be spent on Canada Day sales with the average shopper spending $91.
If you’re thinking about making the most of this sales opportunity, you’ll want to send a dedicated email campaign to let your customers know about your sale.
And to help you do just that, we’ve put together this collection of great Canada Day email examples and subject lines for inspiration for your own campaigns.
Canada Day email campaigns
This email campaign from Bootlegger is a good example of a typical Canada Day email.
It makes heavy use of red and white, Canada’s national colors, as well as some maple leaves to show off their Canadian pride.
Instead of mentioning Canada Day however, it opts to ‘celebrate Canada’s birthday’. This reference to Canada’s ‘birthday’ is something you’ll commonly see in other campaigns and is reinforced in this email with the 53% offer.
If you want to go with a similar offer, just keep in mind that in 2021 Canada will be celebrating its 154th birthday.
Jack & Jones
Jack & Jones’ email tones down the Canadianess with just a simple ‘Happy Canada Day’ banner at the top.
Instead, they’ve taken full advantage of the holiday occurring at the start of summer to highlight their summer collection. These are exactly the kinds of products Canadians will be looking to purchase at this time of year.
The other great aspect of this email design is how the 25% offer is what immediately grabs your attention. The offer is then repeated down the email as it links to various product categories which helps to reinforce the key message.
Don’t have a summer collection of products you can highlight in your Canada Day email?
Another option is to create a collection around the color red like Michael Hill has done in their email campaign.
This is a simple and easy way to make your email holiday-themed regardless of what you sell.
Instead of going with a single X% offer, they’ve also shown the before and after prices. This can provide a more concrete way of showing just how much customers can save.
Not every Canada Day email necessarily needs to be all about boosting sales over the holiday.
Instead, you can opt to do what Running Room has done and simply send your customers an email wishing them a happy Canada Day.
While it likely won’t generate as many immediate sales as a traditional sales email would, it’ll strengthen your brand’s relationship with your customers which will have a longer-lasting effect on sales.
This makes this type of email a great option if you’re not running a sale over the holiday.
Lastly, this email from Hauser is a great example of a ‘last chance’ style email that you can send as your sale comes to an end. Especially if your sale is over multiple days.
By including the ‘final hours’ banner and the 11:59 pm deadline, the email is attempting to create a sense of urgency in the minds of their customers to get them to click through and make a purchase.
After all, there’s nothing like the fear of missing out to compel people to take action.
Canada Day subject lines
Creating a well-designed email is only part of what goes into creating a successful Canada Day email marketing campaign. The other vital part is giving it a subject line that will stand out in people’s inboxes.
While we have a detailed guide on writing subject lines, some key points you’ll want to keep in mind are:
- Keep your subject lines short
- Highlight your offer in your subject line
- If possible, personalize it with your customer’s name
Another thing to consider is including an emoji or two to help your subject line stand out from others in customers’ inboxes.
As the most popular emojis for Canada Day are the Canadian flag (🇨🇦) and the maple leaf (🍁), consider using something different like an emoji representing what you sell to stand out even more. For more tips, check out our guide on using emojis in subject lines here.
To provide some general inspiration below is a collection of subject lines from previous years.
Subject line examples from previous campaigns
- 🍁 Don’t forget to grab your Canada Day Gift from us! – Bootlegger
- Happy Canada Day, Eh! – Dickies
- 🇨🇦 Celebrate Canada Day with savings! 🇨🇦 – Ethan Allen
- Canada Day Sale ENDS TONIGHT 🍁 – Flair Air
- Celebrate Canada Day with huge savings! – Golf Town
- Celebrate Canada Day with $35 OFF 🍁 – Goodfood
- Final hours! ⏰ Up to 50% Off Canada Day Sale – Hauser Stores
- Happy Canada Day from Everyone at Holts – Holt Renfrew
- Wishing You a Happy Canada Day – Joe Fresh
- Canada Day offers extended ! – JYSK
- 🇨🇦 Happy Canada Day! Take 30% Off Storewide! – People’s Jewellers
- 🇨🇦 A Reflection on Canada Day 🇨🇦 – The Kindred Clothing Co.
- 🍁 Canada Day 🍁 Clearance – Wayfair
- Here’s a Canada day surprise just for you 🇨🇦 – Weight Watchers
- 🚨 Canada day weekend special 🚨 – Wicker Emporium
- It’s Canada Day! Celebrate With 20% Off Everything! – Zazzle
Canada Day represents a great sales opportunity for your store and to make the most of it, you’ll want to send a dedicated email campaign.
Hopefully now you have plenty of inspiration and ideas on not just your email design but also its subject line.
The only thing left to do is actually start creating your email!