Valentine’s Day is here and brands are excited. Why not, when Americans are expected to spend a record $29.1 billion this year. Average budgets will also rise to about $199 per person. NRF’s Katherine Cullen points out that this growth is coming from shoppers expanding their shopping list: “Valentine’s Day is a cherished holiday that […]
20 Email Marketing Tips and Campaign Ideas for Valentine’s Day 2026 Read More »
Email Strategies in 2023: 10 Experts on the Future of Email Email celebrates its 52nd birthday this year. While that makes it the oldest digital marketing channel there is, email remains an incredibly effective and vital way to drive sales. In fact, the past few years have been particularly good for email marketing. Especially in
Email Strategies in 2024: 10 Experts on the Future of Email Read More »
How to increase Abandoned Cart Recovery. With approximately $4 TRILLION worth of products abandoned in online shopping carts last year, one thing is clear – shopping cart abandonment continues to plague ecommerce stores. But with 68% of online carts being abandoned, a huge remarketing opportunity presents itself. In a recent study, Business Insider estimated that about 63%
3 Emails to Increase E-commerce Abandoned Cart Recovery in 2023 Read More »
Looking for Black Friday campaign ideas to boost your sales? We ask experts for their top marketing tips. Here’s what they came up with…
18 Experts Share Their Top Black Friday Campaign Ideas Read More »
Learn how to space your Black Friday sale emails out in the lead up to and during the Black Friday Cyber Monday weekend for maximum benefit.
When To Send Your Black Friday Sale Emails – the best times and other best practices Read More »
Email marketing is the best way to directly communicate with your target audience, helping you to skyrocket your conversions and sales. In fact, email marketing generates the highest return on investment (ROI) out of all marketing channels, which is why you’ll need to perfect this art if you want to maximise profits. Email marketing achieves
A Practical Guide to Offering Your Customers Value to Avoid Subscriber Fatigue Read More »
Are your product photos important to the success of your marketing campaigns? What happens when you combine product photos with marketing campaigns? Your product photos increase your brand awareness, visibility, conversions, reach, and more. The quality of your products and the credibility of your brand are often judged by the quality of your custom product labels and
How to take Product Photos for your Marketing Campaigns Read More »
Email Marketing is, without exaggeration, one of the highest converting marketing channels for eCommerce stores. It’s great at converting visitors into first-time buyers, it’s really good at building a long-term relationship between your brand and your audience, and it’s simply amazing at getting past customers to purchase again in your store. But if you’ve looked
Read below to find more about Sunset Emails. Maintaining a clean email list of engaged customers is one of the most important aspects of email marketing. Doing so helps ensure good email deliverability and reduces the chances of your emails ending up in the spam folder. And one of the best of doing this is
Sunset Emails: Keeping Your List Clean of Inactive Subscribers Read More »
Despite all the predictions that “email is dying”, it has always risen like a Phoenix, stronger than ever. Statista has revealed that 306.4 billion emails were sent and received every day in the year 2020. This figure is believed to cross 361.6 billion in the year 2024. While this number looks pretty promising, it implies
Email Design Best Practices: The Savvy Marketer’s Manual Read More »
