Email marketing and engagement benchmarks for the ecommerce industry in 2018. Statistics are broken down into type of ecommerce store and type of email.
Ecommerce Email Marketing Statistics By Industry 2020 Read More »
Learn what the top reasons for online shopping cart abandonment are and how you can reduce the number of people abandoning their carts on your ecommerce site.
The Top 5 Reasons For Shopping Cart Abandonment & How to Address Them Read More »
Abandoned cart emails can be highly effective if you follow these design guidelines. We’ve included examples of good and bad ones to help you with yours.
5 Abandoned Cart Email Template Design Tips With Examples Read More »
A bounce is when an email fails to deliver due to an issue with the recipient’s mail server. Learn more about hard and soft bounces and how to manage them.
Nearly 95% of shoppers read online reviews before making a purchase. Reviews have become an incredibly powerful means to shape consumer behaviour. Therefore, merchants tend to lose out if they do not actively request, collect and display reviews from their customers. To be a dominant market player in your industry, you should invest in how
Designing good looking emails is challenging. However there are general guidelines that help. These tips will allow you to send emails people enjoy opening.
Double opt-in is the process of requiring people take two steps to sign up to your email list. Learn whether to require double opt-in here.
What Is Double Opt-In in Email Marketing & Should I Use It? Read More »
There are plenty of articles out there all too ready to tell you that you should be prioritizing the quality of your email list rather than cramming it full of subscribers who are unlikely to ever convert. These articles will (rightly) tell you that engaged subscribers are better than disengaged ones. That engaged customers are
The Quality vs. Quantity Debate – Who Reigns Supreme? Read More »
Ecommerce isn’t easy. As any small-business owner will tell you (medium and large ones too), there’s a lot of blood sweat and tears that goes into turning a passion project into a fully-developed business. But in 2018, it has never been easier to get started, and with the right tools, become successful. Once you have
A good marketing strategy is like a well oiled machine where all the different cogs and gears interlock and work together to deliver the optimal results for your business. Unfortunately, for many businesses this simply isn’t the case. Marketing efforts are often disjointed and haphazard with no unifying strategy across the various marketing channels. Fear
How to Use Email Marketing to Gain Social Media Followers Read More »
