By popular demand, SmartrMail now supports A/B testing! This feature allows you to test two different subjects lines for your manual email campaigns with the ease and simplicity our users love about SmartrMail. All you have to do is come up with the two subject lines you wish to test and everything else is fully […]
Send The Best Subject Line With Smart A/B Testing Read More »
7 Types of Product Recommendation Engines Your E-Commerce Store Needs. One of the biggest challenges faced by e-commerce marketers is figuring out how to provide customer service online that emulates the experience of shopping in bricks and mortar stores. E-commerce businesses don’t have the benefit of having a friendly sales assistant to help your customers
7 Types of Product Recommendation Engines Your E-Commerce Store Needs Read More »
I must admit that I’m not particularly a big fan of ‘New Year’s Resolutions’. Why wait for the year to change before embarking on your fitness journey or starting a new diet when you could also do it on April 11th or October 27th? However, the holidays are the perfect time for ecommerce marketers to
5 New Year’s Resolutions for E-Commerce Marketers in 2021 Read More »
Last year we shared a lot of best practice tips on this blog about how you can get the most out of your email marketing. We’ve covered everything from welcome emails to growing your email list to segmentation, and everything else in between. Along the way, we’ve given you plenty of advice on how to construct different types of emails,
10 E-Commerce Email Marketing Mistakes You Should Be Avoiding in 2021 Read More »
A few years back, Gmail introduced their tab system. These tabs were introduced to help users sort their inboxes into different categories – Primary, Social, Promotions, Updates and Forums. Marketing emails are usually sent to the Promotions tab, rather than the Primary tab. Many marketers panicked and were prophesying that this would mean the end
Why the Gmail Promotions Tab is Good for E-Commerce Email Engagement Read More »
E-commerce success goes hand in hand with growing your email list. New subscribers bring in new business and new business eventually turns into repeat business. The reality is that if you are not growing your list, you are not growing your store. Nowadays most ecommerce stores are actively building their email lists. So how can
5 Little Known Ways You Can Grow Your Store’s Email List Read More »
Smart retailers know that running a thriving brick-and-mortar store requires both physical and digital components. You may be operating in the “real world,” but your customers spend a considerable amount of time on digital platforms (i.e. online, mobile, social). To keep up with consumers, you need to bridge the gap between digital and physical channels.
How to Use Email Marketing to Drive In-Store Traffic and Sales Read More »
The term ‘machine learning’ might seem scary. The first time I heard it myself, it conjured up images of killer robots taking over the world. However, in the context of marketing, machine learning is simply the process of setting up programs to analyze user information and make intelligent decisions without being specifically programmed to do
3 Ways You Can Use Machine Learning to Boost Sales from Email Marketing Read More »
A customer placing their first order at your store is a pivotal moment for them and your business. Depending on how you decide to re-engage with them next, it will determine whether they re-order from your business or go away, never to be seen again. In this article I’m going to reveal which emails you
7 Emails You Should Be Sending After Every Purchase Read More »
We interviewed three of Melbourne’s top Shopify experts to get their tips on how Shopify stores can get more sales through personalization. You want more sales for your store right? Read on… Why use personalization? Personalization is an important tool in e-commerce marketing. Creating a cohesive online shopping experience through personalization is something that customers
5 E-Commerce Personalization Tips from Melbourne’s Top Shopify Experts Read More »
