Email is the most effective marketing tool for ecommerce stores. To realize its potential, you first need to build a well targeted list. Here’s how.
How to Build A Highly Targeted Email List for E-Commerce Read More »
Email list cleaning, also known as list scrubbing or email list hygiene, is the process of removing addresses from your list that should no longer be present. This helps to maintain a lean and clean email list populated only with those you want to be emailing. Any good email service provider (ESP) will automatically remove
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Every customer has questions about your business, but unfortunately, some have 20. Those customers take up time and can limit your ability to help others with just a specific question or two about a purchase. Dealing with long conversations that involve the most basic aspects of your business can be frustrating for both you and
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According to the already well-known Internet marketer Neil Patel, the analysis of ecommerce business can be carried out on the basis of many metrics but the most important is LTV (Lifetime Value, the value of the customer’s life cycle). This is reflected in the profit that consumers make over the time they use a company’s
Email Marketing is made exceptionally easier by using an Email Service Provider like SmartrMail. There are, however, additional tools that you and your team can use to ensure that you are maximising your marketing potential. In the interest of segmentation, I’ve broken the tools into Browser Extensions, Web Apps, and individual apps. These apps and
No-one trusts an eCommerce store with zero reviews. That’s not to say that your store needs to have a perfect 5-star record – research suggests that up to 95% of people suspect censorship or fake reviews on a perfect score. The best review record that your store can have is an average rating close to
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A/B testing is an easy and simple way to improve open rates in your email campaigns. As a quick refresh, A/B testing is a feature email services providers (ESPs) such as SmartrMail offers users to automatically test two different subject lines with a small group of people on their email list before sending the best
The Beginner’s Guide to A/B Testing Subject Lines Read More »
A good marketing strategy is like a well oiled machine where all the different cogs and gears interlock and work together to deliver the optimal results for your business. Unfortunately, for many businesses this simply isn’t the case. Marketing efforts are often disjointed and haphazard with no unifying strategy across the various marketing channels. Fear
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The Holiday Season It’s no secret that shoppers love a good deal. It’s why concepts like coupons, factory outlets, and holiday sales all exist. But as a business owner, it can sometimes be overwhelming trying to decide what sales to participate in. Do you ensure your email marketing covers all and hope some stick? Or
How to Get Your Store Ready for e-commerce Holidays Read More »
By popular demand, SmartrMail now supports A/B testing! This feature allows you to test two different subjects lines for your manual email campaigns with the ease and simplicity our users love about SmartrMail. All you have to do is come up with the two subject lines you wish to test and everything else is fully
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