5 Things to Look for When Testing Emails
No email marketer should ever send an email campaign out without first checking for these five things. The problem this that these are not...
7 Mistakes You’re Making With Email Marketing
Check to make sure you're not making of these mistakes before you send your next email marketing campaign.
What Is a Hard Bounce and How To Avoid Them
A bounce is when an email fails to deliver due to an issue with the recipient’s mail server. Learn more about hard and soft...
What Is Double Opt-In in Email Marketing & Should I Use It?
Double opt-in is the process of requiring people take two steps to sign up to your email list. Learn whether to require double opt-in...
The Quality vs. Quantity Debate – Who Reigns Supreme?
There are plenty of articles out there all too ready to tell you that you should be prioritizing the quality of your email list...
Introducing: Send Boost
We’re pleased to announce that SmartrMail users are now able to resend a manual email campaign to subscribers who didn’t open it the first...
Why the Gmail Promotions Tab is Good for E-Commerce Email Engagement
A few years back, Gmail introduced their tab system. These tabs were introduced to help users sort their inboxes into different categories – Primary,...
How NOT to Write Your Email Subject Line for E-Commerce
The subject line is arguably the most important part of your marketing emails. It’s the first thing that your recipients will see before they...
