5 Things to Look for When Testing Emails
So you’ve just finished composing your email newsletter and now you want to send it out to your subscribers? At this stage the last thing
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What Is a Hard Bounce and How To Avoid Them
Bounces are a part of email marketing and managing them is important to achieve email marketing success. Despite this, many emailers find bounces confusing and hard
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The Quality vs. Quantity Debate - Who Reigns Supreme?
There are plenty of articles out there all too ready to tell you that you should be prioritizing the quality of your email list rather than
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Why the Gmail Promotions Tab is Good for E-Commerce Email Engagement
A few years back, Gmail introduced their tab system. These tabs were introduced to help users sort their inboxes into different categories - Primary, Social, Promotions,
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How NOT to Write Your Email Subject Line for E-Commerce
The subject line is arguably the most important part of your marketing emails. It’s the first thing that your recipients will see before they even
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