Send Smarter Emails with Recommended Product Blocks
SmartrMail has just launched recommended product blocks! Learn what this means for your email marketing in our product update post.
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Guide to Ecommerce Personalization for Shopify Stores
Personalization is key to growing your Shopify sales. Learn how to personalize your customer experience with our guide on ecommerce personalization for Shopify stores.
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How Personalized Emails Can Boost Your Conversion Rate
Personalizing your emails is the key to driving engagement and boosting your conversion rate.
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3 Ways You Can Use Machine Learning to Boost Sales from Email Marketing
The term ‘machine learning’ might seem scary. The first time I heard it myself, it conjured up images of killer robots taking over the world. However, in the context of marketing, machine learning is simply the process of setting up programs to analyze user information and make intelligent decisions without being specifically programmed to do
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5 E-Commerce Personalization Tips from Melbourne’s Top Shopify Experts
We interviewed three of Melbourne’s top Shopify experts to get their tips on how Shopify stores can get more sales through personalization. You want more sales for your store right? Read on… Why use personalization? Personalization is an important tool in e-commerce marketing. Creating a cohesive online shopping experience through personalization is something that customers
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4 Ways to Encourage Repeat Purchases from First Time Buyers
To grow your online store, you need to do one of three things: Find new customers Get current customers to order more Increase the price of your product The problem is that the average e-commerce store spends 80% of their marketing budget on acquisition, when 65% of their revenue is generated from existing customers! Recent
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The Greatest Benefits of Email Personalization for E-Commerce
If you think that email personalization starts and ends with only using your customer’s name, you’ve got problems! Email personalization is so much more than just addressing your customers by their name. It’s making sure that the emails you send them are relevant to their interests and what types of products they’re looking for. Sure,
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Why personalised product emails beat segmented emails
You may have heard ‘segmentation’ and ‘personalisation’ often used separately or interchangeably. Now, hold that thought. Because they are not the same thing. One method kills the other, and you’re about to find out why. Stop segmenting your email list If you are not segmenting, your email list would look like a scattered heap of
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Why personalized email marketing beats bulk email newsletters
Let’s be real. Bulk newsletters for ecommerce should not even exist anymore. Chances are you’re spending time composing a newsletter only to get underwhelming results. According to statistics, marketers have noted a 760% increase in revenue just from segmented campaigns over bulk newsletters. And that’s not even sending 1-1 personalised email, which is even more
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