Learn how to increase repeat purchases in our Shopify Compass Course 🚀 →

Increase Repeat Purchases with Email Marketing

Learn how to increase repeat purchases with email automation in the Shopify Compass course we produced in collaboration with Shopify
Ecommerce Emails

Course overview

Most merchants focus their efforts on acquiring new customers rather than retaining existing ones. But while acquisition is important, it’s significantly easier to make another sale to an existing customer than it is to some who has never bought from you. Especially with the help of email automation.

In this course, you’ll learn why customer retention is just as important, if not more, as acquisition and how email automation can help you increase your repeat purchase rate. Specifically, you'll learn:

The importance of email marketing
How to optimize your transactional emails
How best to follow up purchases
How to utilize customer data
How to keep customers coming back

By the end, you’ll know how to set up all the best-practice email automations that’ll keep your customers engaged and coming back to your store. And the best part is that because the emails are automated, you’ll be making additional sales on auto-pilot.

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Module 1: Course overview
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Lesson 1: Introduction to the course
Meet your instructor, George, and discover his experience in ecommerce and email marketing. You'll also get an overview of what you can expect to learn in this course.

Watch on Shopify Compass here
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Lesson 2: Why repeat customers are so valuable
Meet your instructor, George, and discover his experience in ecommerce and email marketing. You'll also get an overview of what you can expect to learn in this course.

Watch on Shopify Compass here
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Lesson 3: The importance of email marketing
Email is the most effective and profitable marketing channel for merchants. On average, every dollar invested into email returns $43 in sales.

Discover why email is so effective and why it’s so important when it comes to driving repeat purchases for your store.

Watch on Shopify Compass here
Module 2: Optimizing transactional emails
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Lesson 1: Order confirmation emails
Your order confirmation email is one of the most important automations you’ll send.

Learn how to optimize your order confirmation template in this lesson so that you can take full advantage of this enormous opportunity.

Watch on Shopify Compass here
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Lesson 2: Shipping notifications
Just like with order confirmation emails, shipping notifications present a similar opportunity to engage customers and increase the likelihood they’ll return in the future. Learn what goes into the most effective shipping notifications.

Watch on Shopify Compass here
Module 3: Following up every purchase
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Lesson 1: Thank you emails
Thanking customers for their order is a simple gesture that can go a long way to building the brand relationship and establishing customer loyalty. This lesson takes you through how you can set up a simple email flow to automatically thank new customers after they receive their purchase.

Watch on Shopify Compass here
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Lesson 2: Educational emails
Thanking customers for their order is a simple gesture that can go a long way to building the brand relationship and establishing customer loyalty. This lesson takes you through how you can set up a simple email flow to automatically thank new customers after they receive their purchase.

Watch on Shopify Compass here
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Lesson 3: Social share emails
Getting customers to follow your brand on social media helps to keep them engaged beyond just sending emails. In this lesson, George shows you how you can use email automation to encourage your customers to follow your social accounts.

Watch on Shopify Compass here
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Lesson 4: Replenishment emails
Some products naturally lead themselves to repeat purchases when they need to be refilled or replenished after a certain amount of time. Learn how you can utilize this nature of your products to encourage repeat purchases with a replenishment email automation.

Watch on Shopify Compass here
Module 4: Utilizing customer data for targeted flows
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Lesson 1: Cross-sell emails
Cross-selling is the art of recommending complementary products to what your customer has already purchased. To show you how you can do this with email marketing, in this lesson George walks you through a step-by-step demonstration of setting up a cross-sell automation.

Watch on Shopify Compass here
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Lesson 2: Personalized product recommendations
Cross-selling is the art of recommending complementary products to what your customer has already purchased. To show you how you can do this with email marketing, in this lesson George walks you through a step-by-step demonstration of setting up a cross-sell automation.

Watch on Shopify Compass here
Module 5: Keeping customers coming back
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Lesson 1: Win-back emails
Despite the best of efforts, customers will still go cold over time. In this lesson, George shows you how you can set up a win-back automation to bring these customers back to your store keep making repeat purchases.

Watch on Shopify Compass here
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Lesson 2: How to measure success
Despite the best of efforts, customers will still go cold over time. In this lesson, George shows you how you can set up a win-back automation to bring these customers back to your store keep making repeat purchases.

Watch on Shopify Compass here
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Lesson 3: Final words of advice
George shares some final pieces of advice for when you’re working on your email marketing. Stay up to date with the latest trends in email marketing by signing up for SmartrMail’s newsletter here.

Watch on Shopify Compass here