Most merchants focus their efforts on acquiring new customers rather than retaining existing ones. But while acquisition is important, it’s significantly easier to make another sale to an existing customer than it is to some who has never bought from you. Especially with the help of email automation.
In this course, you’ll learn why customer retention is just as important, if not more, as acquisition and how email automation can help you increase your repeat purchase rate. Specifically, you'll learn:✓
The importance of email marketing✓
How to optimize your transactional emails✓
How best to follow up purchases✓
How to utilize customer data✓
How to keep customers coming back
By the end, you’ll know how to set up all the best-practice email automations that’ll keep your customers engaged and coming back to your store. And the best part is that because the emails are automated, you’ll be making additional sales on auto-pilot.Start learning on Shopify Compass to start watching