Black Friday Email Marketing Hub

All the resources you need to create a winning Black Friday / Cyber Monday email marketing strategy
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Free email templates

Get branded email templates for your Shopify store complete with your logo and store's branding. Multiple templates available for Black Friday and Cyber Monday.

Use them to start sending emails immediately.
Get the templates

Black Friday app bundle

We've teamed up with other leading Shopify apps to offer you a range of discounts to help make this Black Friday and Cyber Monday your best ever.
Access the savings
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Expert tips on running Black Friday campaigns during COVID

Start early and grab people's attention


I recommend brands this year to take a new approach. Start early, very early. Come up with existing campaigns and make sure your customers know about it weeks in advance. Due to COVID, customers have a limited spending budget and must plan ahead.
Emphasize you're a small business


People know that small businesses have been doing it tough during COVID and they want to help out where they can. So instead of trying to come across larger than you are, emphasize that you’re a small business owner.
Keep your customers up-to-date


COVID has left many shoppers unsure of what shops are open, which are accepting orders, and so on. That's why it’s important to keep your customers up-to-date on all the changes that affect them so they know they can still shop with you.
Read all the tips
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Expert Black Friday campaign ideas

We asked 18 seasoned marketers for their top Black Friday and Cyber Monday campaign ideas and tips. Check out what they came up with to get some ideas for your own campaign.
Check out the tips

Start sending Black Friday emails now!

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Resources & guides for Black Friday

Great Black Friday email examples
Sometimes it can be had to create an email design that stands out in your subscribers' inboxes.

If you're stuck for inspiration, check out these 10 great examples of Black Friday email campaigns that are sure to inspire you.
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The greatest Black Friday campaigns ever
Get inspired by some of the greatest Black Friday marketing campaigns ever.

Whether you're stuck for ideas or just want to check out some great examples from the past, you're sure to find something that you can take away and use in your own marketing.
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Collection of Black Friday subject lines
Coming up with a great subject line has never been more important than this Black Friday Cyber Monday weekend.

If you're struggling to come up with subject lines, check out our list of over 100 Black Friday subject line examples that you can use.
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Additional Cyber Monday resources

Cyber Monday email examples
Cyber Monday is no longer Black Friday's oberlooked younger sibling. It requires its own dedicated email campaign.

Get inspiration for your Cyber Monday emails by checking out these great examples.
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Collection of Cyber Monday subject lines
Just as it's important to be sending dedicated Cyber Monday emails, it's vital to make them stand out with powerful subject lines.

For help with coming up with your Cyber Monday subject lines, check out this list of 100 examples you can use yourself.
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Tips for pacing emails over the weekend
Get tips on the best way to schedule your Black Friday and Cyber Monday emails out in the lead up to and over the weekend.

Learn how to maximize the sales opportunity without annoying your subscribers with too many emails.
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Free webinar

Rewatch our webinar to learn how you can drive more sales than ever before this Black Friday with email marketing.

In it we cover everything from how you can start growing your email list, proven strategies to make your emails more effective and when and how many emails you should be sending.

Partner webinar

Rewatch our joint webinar with ReferralCandy on how you can make the most of the surge in Black Friday sales by turning your new customers into brand ambassadors.

Get started for free now!

shopify
bigcommerce
neto
prestashop
woocommerce