Expert tips on running Black Friday campaigns during COVID
Start early and grab people's attention
I recommend brands this year to take a new approach. Start early, very early. Come up with existing campaigns and make sure your customers know about it weeks in advance. Due to COVID, customers have a limited spending budget and must plan ahead.
Emphasize you're a small business
People know that small businesses have been doing it tough during COVID and they want to help out where they can. So instead of trying to come across larger than you are, emphasize that you’re a small business owner.
Keep your customers up-to-date
COVID has left many shoppers unsure of what shops are open, which are accepting orders, and so on. That's why it’s important to keep your customers up-to-date on all the changes that affect them so they know they can still shop with you.