2016 Ecommerce Holiday Calendar and Email Marketing Tips

2016 Ecommerce Holiday Calendar

The holiday season is quickly approaching and it's time for ecommerce retailers to start preparing for their busiest months of the year. Although it might be seem early to start preparing in October, 49% of e-Commerce marketers will have created and launched a holiday marketing campaign before Halloween.

As an ecommerce retailer you have to be excited when the days from Black Friday through Christmas pull in 50-100% more revenue compared to shopping days throughout the rest of the year. According to Shopify, some retailers make up to 40% of their revenue during the holiday quarter.

On the otherhand you must be panicking when all this success requires many hours of preparation and optimization on email, social, and other marketing channels.

To help ease the pain and kickstart your preparation, we've put together a printable ecommerce holiday calendar that includes all important e-commerce sales dates along with some ecommerce marketing tips.

Download 2016 Ecommerce Holiday Calendar

We've also listed some quick ecommerce email marketing tips below:

Ready to prepare your holiday email marketing campaigns? Get started with SmartrMail on your Shopify or BigCommerce store! Automate product recommendation emails in minutes and compose manual emails 5x faster than with MailChimp and Klaviyo.

SmartrMail Free Ebook Get more sales with personalised email marketing. Start your 15-day free trial on BigCommerce, Shopify, Neto, or WooCommerce

Josh Reyes

Josh is the Marketing Coordinator and Content Lead at SmartrMail. When he's not helping stores get smartr with their email marketing, he's likely on the hunt for Melbourne's best fried chicken burger.

Melbourne, Australia

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