When it comes to starting your first eCommerce store on Shopify, you’ve got plenty of apps to leverage on. These apps are beneficial to growing your store and boosting sales. Shopify’s app store has got you covered with tools that help streamline daily tasks, improve functionality and increase communication with your customers.
There are currently more than 1200 Shopify apps. I searched for essential apps and created a shortlist of the 5 must have apps for starting your Shopify store.
1. Social Media Stream
Social media stream is a widget that allows you to showcase your products, updates and user-generated photos from Facebook, Twitter, Instagram, Youtube, Pinterest and Tumblr. Your visitors can see all your social media posts through real-time updates. The app is easy to install and a nifty visual marketing tool to compliment your store.
Research has shown that 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. Zopim is a live chat platform that lets you communicate with your customers and provide real-time support. The app helps you provide a highly personalised experience for your customers by increasing engagement and interaction.
SmartrMail is a powerful marketing tool for ecommerce stores, helping you engage your customers and boost sales with personalised shopping emails. The platform lets you easily compose auto-product emails, email newsletters, and automate smart triggered abandoned cart & visit follow up emails; based on individual customer’s browsing and shopping behaviour. SmartrMail is essential for driving engagement, traffic and sales to your store.
Yotpo is a free service that collects your customers’ product ratings and reviews, then displays them on your product pages. User-generated content increases trust between your business and the customer. Research shows that 63% of people are more likely to buy from a site that has user reviews. Since ratings and reviews are important elements of the customer’s buying process, give Yotpo a shot to increase your conversion rate.
To ensure that you are driving relevant traffic to your store and reaching your goals, it’s essential for you to track and analyse your web traffic. SumAll is a cross-platform marketing analytics tool that combines data from your website, email, social media accounts and sales. The design interface is clean and elegant, making it simple to read your reports.