Adding marketing apps to your Shopify store will allow you to capture the attention of potential customers, nurture the loyalty of existing ones, and get more sales. All while reducing your workload at the same time. However, with over 440 different marketing apps currently available on the Shopify App Store, choosing which ones to add to your store can certainly become overwhelming.
Ultimately every store will have unique marketing needs that are best served by particular apps that other stores mightn’t find that helpful. There are however some fundamental marketing apps that are well suited for just about any Shopify store.
Recently Shopify has launched a revamped version of their App Store complete with subcategories to make it easier to navigate and find what you’re looking for.
However, to help you even further and to assist with the marketing of your Shopify store, we’ve decided to go through various marketing subcategories to give you a list of the best marketing apps you should add to your store right now.
Affiliate Programs – ReferralCandy
Word-of-mouth marketing is extremely powerful. Customers are 4 times more likely to buy when recommended by a friend, family member, or colleague; and referred customers make bigger purchases and have higher customer lifetime value. This is why it’s crucial to get your customers to spread the word about your store.
ReferralCandy can help you achieve this by turning each customer into a micro-influencer for your store.
ReferralCandy incentivises your customers to refer their friends with a unique referral link; referred friends get a reward and customers get rewarded for each referral sale. You can customer both referral and advocate rewards, landing pages and emails, while the app handles everything from reward delivery, reminders, and referral tracking.
Pricing for ReferralCandy starts at $49 a month and offers a 30-day free trial.
Easy Google Shopping Feed
One of the best ways to grow a Shopify store is through Google Shopping Ads. With the latest change, Google Shopping has become free to list. But, Creating an approved Google Shopping Feed & running profitable Google Ads is a multi-step process. AdNabu’s Easy Google Shopping Feed App helps you easily create Google Shopping Feed & make your products available for advertising and free listing.
Listing products, however, is not enough to be successful in Google Shopping. To be successful in Google Shopping & Google Ads, Your feed should follow best practices. AdNabu’s Easy Google Shopping Feed App has product scores out of 100 for each product, which helps you improve the product performance in Google Shopping. This product score is based on multiple attributes available in Google Merchant Center & also help you do better in SEO.
Contests & Giveaways – Spin-a-Sale
In a sea of pop-up messages, Spin-a-Sale adds an element of gamification to make your pop-up stand out from the crowd. This does a much better job at grabbing people’s attention and the possibility of winning a prize increases the chances of people entering their email address.
You are able to choose which prizes to include on your wheel. Some popular choices include free shipping and coupons. These prizes can also increase the likelihood that someone will make a purchase from your store, leading to more sales as well.
Spin-a-sale includes a 10-day free trial after which it costs $9.99 a month.
Customer Retention – Beans Loyalty Program
It’s much cheaper to get a customer who has already purchased from your store to purchase again than to get someone who has never bought something from your store to convert. For this reason, it’s important that you’re able to retain your customers.
Beans allows you to create custom loyalty programs to reward your customers increasing the likelihood that they’ll continue buying from your store more often.
Email Marketing – SmartrMail
With email marketing being the most effective marketing channel for ecommerce businesses in terms of ROI, you’ll want to make sure you’re taking full advantage of it. Thankfully SmartrMail is an easy-to-use email marketing app that’ll help you get more sales.
It also includes product recommendation emails that suggests products people are most likely to buy based on their purchase history. These emails can be set up to send automatically and the recommendations are personalized to each subscriber.
We might be a bit biased here, but with a 15-day free trial, this is an app definitely worth installing.
Product Feeds – Advanced Google Shopping Feed
Google Shopping, previously known as Google Product Search makes it easy for people to search for products online. As more and more people decide to use it, you’ll want to make sure that your products are being uploaded to your Google Merchant account.
This is where Advanced Google Shopping Feed comes in.
This handy app creates a fully fledged Google Shopping product feed for you. Together with features such as including all variants of a product in the feed, not just the main one, and proper handling of out of stock products, this app is a must have for any Shopify store.
The app is also just $7 a month after the 14 day free trial.
SEO – SpeedBoost Ninja
The higher you rank in Google when someone searches for the products you sell, the more sales you’ll make. Therefore it’s critical that you’re optimizing your site to move as high up the rankings as you can. Achieving good SEO however can be a challenge, especially if you don’t have experience with it.
SpeedBoost Ninja makes it easy to address one key factor that determines where your page ranks: Page load speed. The beauty of this app is its simplicity – after you install the app you simply click a button and your site is immediately optimized to load faster. The app claims to enable your website to load up to 4-times faster, too.
With a 14-day free trial, there’s no reason not to install the app today and test its effectiveness for yourself. After this trial period, the app is $27 a month.