Your welcome email receives more opens than any other email you send out. While the infographic states that 50% of welcome emails are opened, for small and medium-sized businesses I’ve seen that number go as high as 68%. The welcome email is super important for two reasons. First, it ties your inbound marketing strategy to your email […]
E-Commerce Welcome Email Tactics that Turn Prospects into Leads Read More »
The subject line is arguably the most important part of your marketing emails. It’s the first thing that your recipients will see before they even open your email. Never mind your beautiful email design, personalized product recommendations or clear call to action if your subscribers don’t open your email because of your subject line. 35% of email recipients
How NOT to Write Your Email Subject Line for E-Commerce Read More »
As summer comes to an end, school kids and college students are all slowly transitioning into the new school year. With this comes a huge annual e-commerce event, as millions of dollars are spent on clothes, shoes, electronics, stationery, and so forth. In fact, the back-to-school period is the second biggest sales event in the
5 Tips to Perfect Your Back to School Email Marketing Campaigns Read More »
There are thousands of marketing blogs and online courses that teach you to become a better marketer. The cat is out of the bag. Unless you’ve been living under a rock, to grow any e-commerce business, you need Digital Marketing. Digital Marketing = Google, Facebook, Instagram, content, email marketing. Of all the ways to grow
5 E-Commerce Email Marketing Trends Every Marketer Needs to Follow Read More »
The art of the cross-selling is what separates the “I’m doing just fine” businesses from the “I’m freaking crushing e-commerce. I’m gonna buy a yacht” businesses. Do you want to own a yacht? Of course you do. In this article, I’m going to cover the art of cross-selling like a pro using email marketing. I will teach you: Now,
How to use Cross Sell Emails to become a Pro Marketer Read More »
5 Automated Emails Every E-Commerce Marketer Should Be Sending. Running an e-commerce store can be hard. You have to worry about everything from inventory and stock, to managing your site, hiring employees, marketing, and about a hundred other things to make sure your business is running smoothly. You probably don’t have time to sit at
5 Automated Emails Every E-Commerce Marketer Should Be Sending Read More »
If you’re reading this article, there’s a good chance you run some sort of online business or you miss-clicked your way here. If you didn’t miss-click, then there’s also a good chance that you have either tried or are trying to use Facebook ads to grow your business, but aren’t having much success. For the
How to Link Facebook Ads and Email Marketing for Crazy E-commerce Sales Read More »
Email marketing is great – there’s no doubt about it. It’s easier to use, more cost effective, more personal and converts better than other marketing channels. But you can always have too much of a good thing. Sending out newsletters to your email list everyday is definitely not something we recommend. So to answer the question
How Amazon Nurtures Its High Value Customers. All customers are not made equal. Some of them randomly stumbled upon your store, bought something, and never came back. Others are customers who shop at your store every now and then, and spend a fair amount of money on your products. And then there are your high-value
How Amazon Nurtures Its High Value Customers (And How You Should Too!) Read More »
When it comes to designing e-commerce emails that convert, you no longer need to be a wizard at Photoshop or spend hours touching up an email to make it look visually appealing. All you need to do is follow a few best practice tips to see an uptick in sales, open rates, and average order
